COVID-19 has re-shaped marketing - here are four strategic shifts taking hold throughout the pandemic.
Alan Lemery, VP, Data Science and Product, explores both short-term and long-term changes to marketing plans.
A leading appliance brand worked with the Mediaocean Enterprise Activation team to optimize campaigns and drive high ROAS.
A leading tech company worked with media agency, Mindshare, to target a unique audiences and drive revenue during the Cyber 5 shopping period.
A leading tech company worked with their media agency, Mindshare, to analyze and act on their source-of-truth data.
If you're willing to invest in technology, it's only logical to embrace a change culture - learn how we did just that in 5 easy steps.
Ugg worked with media agency, Jellyfish, to target ultra-relevant shoppers during their Cyber 5 campaign resulting in high ROAS.
Ahalogy needed to streamline their time-consuming QA process for campaigns and sought a solution to ensure accuracy and save time.
Telenor Pakistan worked with OMD to set up trigger-based Facebook campaigns resulting in high engagement and low cost-per-reach.
