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Trends

tennis player abstract nodes electric wave Business woman People on multiple devices
tennis player abstract nodes electric wave Business woman People on multiple devices
  • 06 Jul 2021

    Summer of sport

    Mediaocean Team
    06 Jul 2021
    The best marketers and athletes have a lot in common, including improvement through practice, flexibility, and reliance on data for optimum performance. Our summer of sport webinar and companion report will improve your game.
    Watch the event
  • 25 May 2021

    Webinar: Up close to the Upfronts

    Mediaocean Team
    25 May 2021
    This past year has accelerated marketing and advertising innovation and shifted the way in which we consume media – including television and digital. Watch industry leaders discuss trends in the 2021 Upfronts, behind-the-scenes perspectives, and how omnichannel came into play with convergence across linear and streaming video.
    View recording
  • 23 Mar 2021

    The Omnichannel Imperative

    Mediaocean Team
    23 Mar 2021
    Watch the recording to see how today’s innovators are enabling transformation.
    Ride the wave
  • 01 Feb 2021

    Watch: Blacks in Technology Discussion on Ad Tech and Mar Tech

    Mediaocean Marketing
    01 Feb 2021
    Mediaocean partnered with BIT to for a session that explores the world of advertising and marketing technology.
    Watch the webinar
  • 16 Jul 2020

    Why we're so excited about the combination of Mediaocean and 4C

    Mediaocean Marketing
    16 Jul 2020
    Together, the combined companies are uniquely positioned to deliver on the requirements for future success.
    Read the post
   
   
tennis player abstract nodes electric wave Business woman People on multiple devices

SPARK Matrix Leader
Mediaocean Team
24 Apr 2023

Mediaocean positioned as Leader in 2023 SPARK Matrix for AdTech Platforms by Quadrant Knowledge Solutions

Research includes a global market analysis, competitive landscape, functional capabilities, and market trends.
SPARK Matrix
Quadrant Knowledge Solutions
23 Apr 2023

Report: SPARK Matrix™: AdTech Platform, 2023

Mediaocean has secured Leader status for Technology Excellence and Customer Impact.
CTV
Perianne Grignon
20 Apr 2023

Succeeding in a fragmented, chaotic TV market

Emerging platforms and privacy standards are forcing marketers to seek new ways to target and measure ads.
Aaron Goldman
MediaPost
19 Apr 2023

Search and ChatGPT: You still can't get there from here

Back in '10, Gord and Aaron Goldman made prescient predictions about search and generative AI.
omnichannel readiness
skai
18 Apr 2023

Rating the industry's omnichannel maturity

Authorities including CMO Aaron Goldman grade the industry on omnichannel sophistication.
eGaming and cookies
Simon Thorne
17 Apr 2023

How online gambling ads look set to evolve in 2023

MD EMEA of Flashtalking on how the end of third-party cookies will impact gambling marketing.
TikTok usage
Mediaocean Team
05 Apr 2023

Short-form video is powerful; it tells a story that entertains and creates connection

To truly break through, video content needs to be relevant, engaging, and personalized.
Joanna O'Connell
skai
03 Apr 2023

Expert voices on omnichannel advertising

Aaron Goldman and fellow experts answer the question, "What does omnichannel mean to you?"
product training
Dan Braithwaite
29 Mar 2023

How learning technologies can support product training

New tech is leading to greater knowledge retention of your products and faster onboarding.

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