Strategy VP Perianne Grignon in conversation with Rick Howe about making advertising more relevant to people and the things they care most about.
In a year heavily focused on local congressional and down ballot campaigns, making it easy for campaigns to find additional local inventory across a range of CTV providers is a strong selling point.
The playbook is a one-stop reference for the changing shape of omnichannel video, helping you understand the goals, formats, and capabilities of TV+Video to support omnichannel marketing.
Understanding the new ways your customers think and behave is the key to making smart financial choices in a downturn.
Marketers need to be innovative, proactive, and agile to stay ahead of any challenges – starting with two key factors…
The brands that have the bravery and foresight to maintain ad spend, when their competitors are not, are the ones that come out on top.
More than ever, it's crucial for companies to remain as focused on the authenticity of their human workforce as the resilience of any technology they choose to adopt.
Award-winning video production technology, already powering Flashtalking Lightning Renderer, brings new personalization capabilities for CTV and digital video.
Find out what “omnichannel” means today in the context of consumer behavior and marketing strategy, and how it's completely transforming advertising.
