Trends

06 Jul 2021

Summer of sport

Mediaocean Team

06 Jul 2021

The best marketers and athletes have a lot in common, including improvement through practice, flexibility, and reliance on data for optimum performance. Our summer of sport webinar and companion report will improve your game.

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25 May 2021

Webinar: Up close to the Upfronts

Mediaocean Team

25 May 2021

This past year has accelerated marketing and advertising innovation and shifted the way in which we consume media – including television and digital. Watch industry leaders discuss trends in the 2021 Upfronts, behind-the-scenes perspectives, and how omnichannel came into play with convergence across linear and streaming video.

View recording
23 Mar 2021

The Omnichannel Imperative

Mediaocean Team

23 Mar 2021

Watch the recording to see how today’s innovators are enabling transformation.

Ride the wave
01 Feb 2021

Watch: Blacks in Technology Discussion on Ad Tech and Mar Tech

Mediaocean Marketing

01 Feb 2021

Mediaocean partnered with BIT to for a session that explores the world of advertising and marketing technology.

Watch the webinar
16 Jul 2020

Why we're so excited about the combination of Mediaocean and 4C

Mediaocean Marketing

16 Jul 2020

Together, the combined companies are uniquely positioned to deliver on the requirements for future success.

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Dave Infante

22 Feb 2021

Gazing into the foggy future of alcohol advertising on TikTok

CMO Aaron Goldman comments on TikTok's potential to get Snapchat-like revenues just on the back of a standard ad offering.

Rachel Lyall

19 Feb 2021

Can dating apps sharpen your brand intelligence?

In a world where every aspect of daily life can be linked back to tech, there’s something unique about dating apps.

Aaron Goldman

16 Feb 2021

Why digital advertising needs to embrace human experience

CMO Aaron Goldman speaks to the need for a more human experience when it comes to digital, and how to make it happen.

Aaron Goldman

11 Feb 2021

Super Bowl advertising playbook: omnifunnel, omnichannel, omnipresent

CMO Aaron Goldman speaks to Mediaocean TV social lift data and how brands must look beyond the spot when buying Super Bowl ads.

Janet Stilson

11 Feb 2021

Fox Stations launch FLX, a new linear and OTT advertising service

Fox Television Stations’ new FLX service, now included on the Mediaocean platform, allows advertisers to buy availabilities across its linear TV stations and about 150 OTT and CTV options.