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Mediaocean powers the future of the advertising ecosystem with AI.

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Thought leadership, industry insights, reports and more covering all things omnichannel advertising

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electric wave

Business woman

People on multiple devices

tennis player

abstract nodes

electric wave

Business woman

People on multiple devices

06 Jul 2021

Summer of sport

Mediaocean Team

06 Jul 2021

The best marketers and athletes have a lot in common, including improvement through practice, flexibility, and reliance on data for optimum performance. Our summer of sport webinar and companion report will improve your game.

Watch the event
25 May 2021

Webinar: Up close to the Upfronts

Mediaocean Team

25 May 2021

This past year has accelerated marketing and advertising innovation and shifted the way in which we consume media – including television and digital. Watch industry leaders discuss trends in the 2021 Upfronts, behind-the-scenes perspectives, and how omnichannel came into play with convergence across linear and streaming video.

View recording
23 Mar 2021

The Omnichannel Imperative

Mediaocean Team

23 Mar 2021

Watch the recording to see how today’s innovators are enabling transformation.

Ride the wave
01 Feb 2021

Watch: Blacks in Technology Discussion on Ad Tech and Mar Tech

Mediaocean Marketing

01 Feb 2021

Mediaocean partnered with BIT to for a session that explores the world of advertising and marketing technology.

Watch the webinar
16 Jul 2020

Why we're so excited about the combination of Mediaocean and 4C

Mediaocean Marketing

16 Jul 2020

Together, the combined companies are uniquely positioned to deliver on the requirements for future success.

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tennis player

abstract nodes

electric wave

Business woman

People on multiple devices

water drop

Karlene Lukovitz

23 Dec 2020

2021 promises a fast start, data transformation, AI, more work on standardized measurement

CEO Bill Wise speaks to the rise of streaming providers and how broadcasters can best prepare for the converged world.

abstract water

Ramsey McGrory

17 Dec 2020

Retailer media networks show power of shopper data

Watch Chief Commercial Officer Ramsey McGrory discuss closed ecosystems' use of first-party data and how retail media sellers follow suit.

abstract data

Cynopsis Media

17 Dec 2020

The pot of gold at the end of the pandemic

President Lance Neuhauser and other industry leaders comment on the trends of multichannel convergence heading into 2021.

water drop

Aaron Goldman

16 Dec 2020

Boardroom superheroes: how the CMO and CFO can become a dynamic duo

CMO Aaron Goldman highlights the ways in which the CMO and CFO can become a dynamic duo.

Ramsey McGrory

15 Dec 2020

The rise of the retail media sellers: data-rich, inventory-light, but here to stay

CCO Ramsey McGrory speaks to the emergence of retail media sellers and how they are transforming the landscape.

Dr. Alok Choudhary

15 Dec 2020

Deciphering the next frontier for artificial intelligence in marketing and advertising

Chief Scientist Dr. Alok Choudhary speaks to the evolution of AI in media and what’s to come.

abstract data

Drew Kane

09 Dec 2020

The New Local: Mediaocean’s Kane aims to automate ad sales

CCO Drew Kane discusses the launch of new tools to bring further efficiencies to the automation of ad sales.

Family at Christmas

Mediaocean Marketing

07 Dec 2020

Unwrapping the success of UK Christmas ads

We’re backing up the media’s coverage of holiday ads with Mediaocean's insights on social lift and sentiment.

Father and daughter watching tv

Mediaocean Marketing

02 Dec 2020

Reach planning and measurement across video channels

TVRE gives brands the power to leverage unique audience intelligence to maximize reach and efficiency across TV, CTV, and social.