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Insights

Featured

Aaron Goldman
24 Apr 2025

#GoPrisma for a Modern Advertising World

Today we’re reintroducing Prisma to the world as Mediaocean’s consolidated brand for advertising infrastructure.
prisma logo
Innovid
09 Apr 2025

Innovid’s Feature Beat: New Tools to Make CTV Ads Even More Engaging, Shoppable, & Scalable

Innovid’s latest feature enhancements empower brands to scale CTV creative impact & drive performance.
Innovid
Aaron Goldman
17 Mar 2025

The new Innovid: rooted in innovation, intelligence, and independence

Discover how our new branding evokes combined legacy and future opportunity.

Most recent

Woman watching tv
Manu Warikoo
08 Oct 2019

The continued power (and evolution) of local TV buying

The industry is undergoing tremendous transformation, and Local TV buying must evolve with that change.
Internet
Ramsey McGrory
02 Oct 2019

What Amazon's broadband trial means for the advertising world

How might Amazon’s broadband trial impact the advertising industry? Marketers should pay attention...
Ad exchanger award
Stephanie Dorman
14 May 2019

Integrating customer care throughout the entire lifecycle

Stephanie Dorman discusses the importance of customer care from implementation to adoption.
New York City
Bill Wise
11 Mar 2019

With or without amazon, NYC remains the place to be for tech

Despite the demise of Amazon’s plans to build HQ2 in NYC, the city's booming tech scene has never been stronger.
Woman speaking
Mediaocean Marketing
22 Feb 2019

Mediaocean presents Women in Leadership panel

Joined by General Motors CMO, Mediaocean leaders discuss their workplace experiences and the state of female leadership.
Woman watching tv
Ramsey McGrory
14 Nov 2018

Linear: an overlooked opportunity in the evolving DSP landscape

While traditional DSPs grow, they leave the door open for a handful of upstarts to move in and scale.
Man on laptop
Michael Mandel
10 Sep 2018

Change management tips from a new dad

Michael Mandel talks tips for promoting change management within the organization.
People holding phones
Danielle Sichuk
22 Mar 2018

Navigating transparency in a converging cross-media world

The industry has struggled with fundamental transparency issues – here are a few best practices for solving them.
Server room
Matt Field
13 Mar 2018

Mediaocean's ready For GDPR, are you?

With GDPR soon coming into effect, take a look at how Mediaocean has prepared to protect your data.

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