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Positive sentiment is being rewarded online with action and attention. People want to be happy; they want to rally around something that gives them joy. Sports and their affinities give us precious opportunities as marketers.
A reminder of the importance of simply listening to people's stories without putting your own lens on anything.
You may have noticed some of the changes we've been making at Mediaocean, and it's just the beginning.
Mediaocean Director of Development Elena Ratinov reflects on her experiences and the importance of gender parity in the workplace.
We’re backing up the media’s coverage of holiday ads with Mediaocean's insights on social lift and sentiment.
TVRE gives brands the power to leverage unique audience intelligence to maximize reach and efficiency across TV, CTV, and social.
As an omnichannel platform, Mediaocean is standardizing workflow and improve efficiency across channels.
Sammy Ford, Zack Tamuzza, and Grace Rocco, reflect on their intern experiences this summer.
