Flashtalking Team
12 Jun 2024
Watch our NYC panel on the art and science of social, followed by a fun-filled happy hour with drinks, apps, and swag!
Flashtalking Team
22 May 2024
Watch our Chicago panel on the art and science of social, followed by a fun-filled happy hour with drinks, apps, and swag!
4A's
01 May 2024
Our VP Product Management, Chris Carafello, will discuss key principles for managing media in an omnichannel world during this free webinar.
Brand Innovators
18 Apr 2024
Mediaocean will be attending this Chicago regional summit hosted by United Airlines.
Lisa Baker
16 Apr 2024
New research shows that telecom marketers regard generative AI as the most important consumer trend.
Team Mediaocean
16 Apr 2024
Delve into pharma/health advertising trends shaping the year ahead with our latest report.
POSSIBLE
15 Apr 2024
Chat with the Flashtalking team and discover how to unleash the power of creative!
Advanced Television
11 Apr 2024
Our 2024 Telecommunications Advertising Outlook Report sheds light on current trends with data gathered from leading telecoms marketing professionals.
Mediaocean Team
09 Apr 2024
Unlock insights into telecommunications advertising trends shaping the year ahead with our latest report.
CIMM Summit East
03 Apr 2024
Our CTO Drew Kane will be speaking at this event for top executives in media, advertising, technology and measurement.
Sara Lebow
01 Apr 2024
eMarkerter breaks down the Generative AI results from our 2024 Advertising Outlook Report.
Kathleen Sampey
01 Apr 2024
Grant Parker, CRO at Mediaocean, talked to StreetFight to expound on our 2024 CPG Advertising Outlook Report.
WARC
28 Mar 2024
WARC reviews the most important consumer trends identified in Mediaocean's 2024 CPG Advertising Outlook Report.
Mediaocean Team
28 Mar 2024
This report unveils crucial insights into retail industry advertising trends, shaping the landscape for the year ahead.
TVOT
27 Mar 2024
TVOT SF 2024 will bring together 150+ prominent speakers and panelists who are driving innovation in television.
Walter Loeb
25 Mar 2024
2024 is shaping up to be a year of marketing innovation in the CPG industry, says Mediaocean in a new report.
Bill Wise
22 Mar 2024
Our CEO, Bill Wise distills key positive insights from Mediaocean's 2024 Advertising Outlook Report.
Benjamin Broomfield
22 Mar 2024
Our Chief Human Resource Officer lifts the lid on our outstanding mentorship program.
Alan Wolk
22 Mar 2024
Ramsey McGrory emphasizes the importance of audience targeting and measurement for omnichannel marketers.
Multichannel News
21 Mar 2024
Stephanie Dorman, Chief Customer Officer, will be honored as a 2024 Wonder Women of New York recipient.
Robert Andrews
21 Mar 2024
Ramsey McGrory, Chief Development Officer, sits down with Beet.TV for a video interview.
Mediaocean Team
20 Mar 2024
Award recognizes organizations with exceptional culture, chosen solely based on employee feedback.
AdTechGod
19 Mar 2024
AdTechGod sits down with our CEO, Bill Wise, to discuss all things Mediaocean.
Mediaocean Team
18 Mar 2024
This report features key insights on advertising trends for the CPG industry that will impact the coming year.
Mediaocean Team
14 Mar 2024
Buyers using Mediaocean’s Prisma Platform will have turnkey access to CTV and OLV supply via Magnite’s ClearLine solution
Max Willens
14 Mar 2024
A report detailing how GenAI is shaping advertising—and brands’ approach to it with insights from John Mruz, SVP Strategy.
Advanced Television
14 Mar 2024
This exclusive partnership will bring deeper automation and greater supply path efficiency to Mediaocean’s Prisma buyers.
Jon Lafayette
14 Mar 2024
Buyers can access inventory directly from sellers including A+E Networks, AMC Networks, DirecTV Advertising, Dish Media, Disney Advertising, Fix Digital, LG Ad Solutions, Vizio, and Warner Bros. Discovery.
CTV Connect
13 Mar 2024
Ramsey McGrory, Chief Development Officer, will speak at this conference sponsored by AdExchanger, Cynopsis, AdMonsters, and Chief Marketer.
Jon Lafayette
12 Mar 2024
A profile on Stephanie Dorman, Chief Customer Officer, who will be accepting the Wonder Women of New York 2024 award on March 21, 2024.
Mediaocean Marketing
12 Mar 2024
An overview of digital marketing and advertising compared to traditional advertising in an omnichannel world.
Grant Parker
11 Mar 2024
Social video retains its pivotal role in the media mix, capturing growing attention and investments amid omnichannel strategies in 2024.
Mediaocean Team
04 Mar 2024
In advertising history, walled gardens were a unique and often debated aspect of the omnichannel mix.
Mediaocean Team
29 Feb 2024
This report features key insights on advertising trends for the automotive industry that will impact the coming year.
Flashtalking Team
27 Feb 2024
This webinar showcases the annual reveal of the Flashtalking roadmap, highlighting our top product innovations for 2024.
Joseph Arthur
13 Feb 2024
Performance Marketing World picks Flashtalking's #TACHBAE Super Bowl ad as one of this week’s standout performance marketing campaigns.
Michelle Hawley
09 Feb 2024
Aaron Goldman, CMO at Mediaocean, weighs in on which Super Bowl campaign he considers the most iconic.
Flashtalking Team
09 Feb 2024
See behind-the-scenes footage and outtakes from our epic ad.
Mediaocean Team
08 Feb 2024
This inaugural report highlights the company’s programs and achievements in diversity, equity, and inclusion.
Mediaocean Team
08 Feb 2024
Award celebrates organizations cultivating exceptional working environments in any location
Mediaocean Team
06 Feb 2024
Creative Ad Tech platform ranked Leader in Cross-Channel Advertising and several other categories based on authentic customer reviews
Brand Innovators
01 Feb 2024
This in-person regional summit will be hosted by Samsung and Publicis Groupe in New York.
Flashtalking Team
31 Jan 2024
*In Fort Wayne, Indiana!
Mediaocean Team
22 Jan 2024
Focus on employee experience propels Mediaocean and Flashtalking in prestigious industry rankings
Mediaocean Team
18 Jan 2024
An exclusive webinar providing a first look at our 2024 Outlook Report.
Benjamin Broomfield
17 Jan 2024
Nicole has 20 years of experience building and leading core functions, including People Operations, L&D, and DE&I.
Flashtalking Team
12 Jan 2024
The agency for CHEF’STORE, a food service and restaurant supplier, faced an uphill battle. The urgency to keep up with ad changes and swiftly deploy creative was relentless.
Flashtalking Team
12 Jan 2024
Disney Cruise Line, the magical kingdom of the seas, had a dream of reducing their cost-per-booking. But they faced a few challenges and searched for a solution as extraordinary as their voyages.
Flashtalking Team
12 Jan 2024
The retailer sought a solution that would enable them to deliver personalized, trending product messages dynamically, so they turned to Flashtalking to bring their vision to life.
Howard Homonoff
08 Jan 2024
NBCUniversal's Mark Marshall shares his thoughts on Mediaocean’s 2024 Advertising Outlook Report for Forbes.
Helen Sydney Adams
08 Jan 2024
Ahed Nakad Jendza, Industry Sales at Mediaocean, shares how advertisers are maintaining the marketing momentum behind EVs, using Gen AI & sustainability.
Glenn Peoples
08 Jan 2024
A Mediaocean report found radio ad spending will fare about the same as last year, while dollars should increase for social media, digital, connected TVs and search.
Ray Schultz
05 Jan 2024
Most media channels are due for budget increases this year, judging by the 2024 Advertising Outlook Report from Mediaocean, conducted by TechValidate.
Mediaocean Team
04 Jan 2024
Mediaocean's report features insights on the key advertising trends set to impact 2024.
Michael Feeley
04 Jan 2024
Mediaocean released its 2024 Advertising Outlook Report, and the findings show optimism pervades the advertising industry.
Advanced Television
04 Jan 2024
Mediaocean has released its 2024 Advertising Outlook Report, with all signs pointing to a prevailing focus on innovation and creativity in the new year.
Mediaocean Team
04 Jan 2024
Survey of 1,000+ leading brands, advertising agencies, media providers, and tech companies signals innovation and creativity will prevail in 2024 as marketers increase spending across all channels.
Steve Brooks
21 Dec 2023
Enterprise Times reports on the promotion of Nicole Brown to Chief Human Resources Officer and her impact on the company.
Mediaocean Team
20 Dec 2023
Brown previously served as Senior Vice President of People and Culture and led employee development and DEI initiatives.
Alice Busvine
19 Dec 2023
Aaron Goldman gives his predictions on what trends he thinks will shape advertising next year.
Mediaocean Team
18 Dec 2023
Reflecting on key milestones in philanthropy, workplace experience, mentorship, education, and sustainability.
BOS
14 Dec 2023
Aaron Goldman joins the Work Inspired Podcast to discuss his marketing journey and practical strategies for staying relevant.
Mediaocean Team
14 Dec 2023
Honorees are selected for their significant positive impact on community, industry, and globally.
Flashtalking Team
13 Dec 2023
An engaging webinar covering advertising trends in social media and mobile video.
Ahed Nakad Jendza
08 Dec 2023
Ahed Nakad Jendza, SVP, Industry Sales, explores the need for updated marketing strategies in the electric vehicle (EV) market.
Lucy Shelley
06 Dec 2023
Aaron Goldman weighs in on PMW Predicts about the future of emerging technologies and CTV heading into 2024.
Forrester
04 Dec 2023
Access Forrester's report that delves into the world of ad creative, exploring the transformative impact of technology, challenges faced in the digital era, and strategies for successful campaigns.
Mediaocean Team
28 Nov 2023
Hear from Jonah Goodhart on the state of measurement and his vision for Mobian.
Aaron Goldman
27 Nov 2023
Aaron Goldman provides a rundown of the four big advertising trends to keep an eye on in 2024, and the implications for marketers.
IAB Tech Lab
17 Nov 2023
Sarah Kirtcheff, Director, Verification Speciliasts, is a panelist for the next Advanced TV: Binge Series at IAB Tech Lab.
Flashtalking & The Sun
16 Nov 2023
The Sun and Flashtalking will bring together thought leaders to discuss the biggest trends and challenges impacting gambling advertisers.
Flashtalking Team
15 Nov 2023
An immersive workshop on social advertising and how to manage and optimize campaigns using Flashtalking.
Multichannel News
14 Nov 2023
Stephanie Dorman, Chief Customer Officer, will be celebrated at the March 21, 2024, gala luncheon in NYC.
Mediaocean Team
09 Nov 2023
Based on employee feedback, the confidential survey uniquely measured 15 culture drivers that are critical to an organization's success.
Marketing Club of New York
02 Nov 2023
Join John Nardone, former President of Mediaocean, as he accepts the "Apples of Excellence” award for Innovation.
Skai
27 Oct 2023
Aaron Goldman provides his expertise on how media plans need to change to be omnichannel in 2024.
Flashtalking Team
27 Oct 2023
Understand the onboarding process to migrate to the independent ad server built for an omnichannel future.
Flashtalking Team
26 Oct 2023
An immersive workshop on social advertising and how to manage and optimize campaigns using Flashtalking.
ANA
24 Oct 2023
Catch up with the Flashtalking team at Booth 49 and discover how to unleash the power of creative!
Alan Wolk
23 Oct 2023
Chief Development Officer Ramsey McGrory is looking forward to the continued growth of an omnichannel media planning ecosystem.
ANA
19 Oct 2023
Take a deep dive into creative and learn how Flashtalking delivers automation, relevance, and intelligence for brands.
Advertising Week
16 Oct 2023
Join our Flashtalking team at our meeting pod in the pavilion and stay tuned for a big surprise in store for all attendees on Monday the 16th.
Flashtalking Team
15 Oct 2023
Discover how cookieless data triggers can engage consumers across all channels.
Bill Wise
11 Oct 2023
Closed ecosystems are no longer the idiosyncratic fortresses of yesteryear; they are the predominant structure underpinning modern media.
CIMM
10 Oct 2023
Drew Kane and fellow speakers will discuss exciting innovations and critical issues defining the industry.
Ben Kartzman
06 Oct 2023
Omnichannel fragmentation in consumer behavior has created a need for technology that can step in and reach across all channels.
Robert Williams
05 Oct 2023
In an interview with Beet.TV, Aaron Goldman discusses Flashtalking's new branding and how we're unleashing the power of creative in advertising.
Joelle Clayborne
29 Sep 2023
Charlie sheds light on the many successful ERGs within his company, and how they got to where they are.
Mediaocean Team
28 Sep 2023
See timely research on the impact of creative and all the ways Flashtalking unleashes its power in advertising.
Ben Kartzman
27 Sep 2023
Despite its lack of glamor, taxonomy, the classification and labeling of data, is the bedrock upon which AI systems are built.
Aaron Goldman
27 Sep 2023
Aaron Goldman, CMO, Mediaocean takes a look at where the platform formerly known as twitter now fits within the social media landscape
Aaron Goldman
27 Sep 2023
Independent ad tech stacks provide the ability to centralize campaign management and automate creative production so that it’s the marketer’s goals serving as the North Star rather that the parameters of each platform setting the course.
Flashtalking Team
26 Sep 2023
Relaunch of ad tech stack accompanies new research on creative impact for omnichannel marketers
Flashtalking Team
26 Sep 2023
Leverage Creative Ad Tech to break through the digital ceiling without breaking the marketing budget.
MarTech 360
26 Sep 2023
Relaunch of ad tech stack accompanies new research on creative impact for omnichannel marketers
Gartner
26 Sep 2023
Early adopters, moderates, and the risk-averse will all benefit from high-level and detailed breakdowns of ad tech adoption and maturation.
Mediaocean Team
11 Sep 2023
The elevated appointment punctuates a 15-year tenure for Galassi with Mediaocean, including co-founding the company through a merger of MediaBank and Donovan Data Systems.
08 Sep 2023
Our CMO outlines the trends he sees for marketing and advertising as we head into autumn.
Megan Hughes
31 Aug 2023
Expanded collaboration makes Magnite’s streaming TV inventory available for local linear TV buyers through Mediaocean
Jon Lafayette
31 Aug 2023
Buyers can allocate local ad dollars using existing planning tools
Joanna O'Connell
31 Aug 2023
Aaron Goldman and fellow experts on developing a comprehensive omnichannel strategy while safeguarding customer privacy.
Dan Braithwaite
30 Aug 2023
The most effective way to measure training outcomes is to use a model such as Kirkpatrick’s Learning Evaluation Model
Cynopsis
29 Aug 2023
The fifth annual gala will be held on the evening of October 11th at the Lighthouse at Pier 60 in NYC
MartechCube
25 Aug 2023
Company deemed best for brands and agencies looking for an omni-format platform that reaches across open and closed ecosystems with excellent creative capabilities
Mediaocean Team
24 Aug 2023
Company deemed best for brands and agencies looking for an omni-format platform that reaches across open and closed ecosystems with excellent creative capabilities
Bill Bradley
17 Aug 2023
A pilot program leveraging VideoAmp data utilizes Mediaocean’s ad infrastructure.
Mediaocean Team
16 Aug 2023
Explore the complexities of navigating a cookieless future with identity resolution for converged media.
Alan Wolk
14 Aug 2023
A brief discussion about the future of television advertising and ad tech’s role in that future.
14 Aug 2023
Creative is becoming a key variable for the performance of advertising.
Alexander Tsai
10 Aug 2023
The next decade promises a revolution in the interactions between buyers and sellers for all media.
Alan Wolk
09 Aug 2023
Ramsey McGrory and Drew Kane on making sure advertisers find the specific audiences they're looking for.
Ben Kaplan
07 Aug 2023
CEO Bill Wise describes the strategic mergers and million-dollar investments along the way.
Mediaocean Team
21 Jul 2023
Mediaocean's all-star Board Member on key trends in advertising over the next five years.
Nikki Gilliland
14 Jul 2023
Aaron Goldman and fellow experts on the medium term and what it means for brands.
UK Tech News
13 Jul 2023
Tech experts including Aaron Goldman share opinions about Amazon’s tentpole sales event.
B&T Magazine
13 Jul 2023
The partnership will bring high-impact video and gaming formats across Australia, Asia, and Japan.
Tom West
07 Jul 2023
Aaron Goldman on the unique proposition Meta's Threads will offer advertisers around the globe.
Kathleen Sampey
05 Jul 2023
How Google will enable Flashtalking Social Ads Manager to use dynamic creative optimization to greater potential.
Bill Wise
29 Jun 2023
Google, Facebook and Amazon find themselves facing conflicts of interest.
Mediaocean Team
28 Jun 2023
See how creative automation helps advertisers connect with customers on a deeper level.
Joshua Dreller
23 Jun 2023
Authorities including CMO Aaron Goldman discuss the essential components of a well-organized omnichannel group.
Mediaocean Team
23 Jun 2023
Join us at the virtual Water Cooler to hear about key consumer and marketing trends and how brands can get the most out of TikTok
Henry Neathey
23 Jun 2023
Aaron Goldman joins the conversation to discuss how cross-collaboration builds momentum in demand gen experiences.
Mediaocean Team
22 Jun 2023
Our expanding capabilities will ensure we can deliver the right message to the right person in an omnichannel world
Mediaocean Team
21 Jun 2023
Enabling activation within the Flashtalking platform alongside Facebook, Instagram, LinkedIn, Pinterest, Snap, Twitter, and TikTok
John Nardone
21 Jun 2023
Doubts continue to persist and grow about whether the industry can self-regulate on this essential issue.
B&T
20 Jun 2023
DCOOH has been co-developed in collaboration with global ad tech platform, Flashtalking by Mediaocean.
Ben Kartzman
15 Jun 2023
Fragmentation has become pervasive in advertising, and the buy side needs help.
Mediaocean Team
12 Jun 2023
Following acquisitions of Standard Media Index, SQAD, and Lumina, PC Dreamscape rebrands as Guideline
Simon Thorne
07 Jun 2023
Despite its time-saving capabilities, ChatGPT has some marketers seriously worried about the future of the industry.
Ben Kartzman
07 Jun 2023
The best way forward is building direct relationships with customers and obtaining clear consent to communicate with them.
Globe Newswire
06 Jun 2023
Ad Net Zero’s mission is to lower and remove carbon emissions from advertising operations.
Yasmeen Louis
05 Jun 2023
Other key findings include increased social spending and a continued focus on social video.
WARC
01 Jun 2023
While not the top concern, CTV’s position amid marketer concerns reflects the swift growth of the channel.
Advanced Television
31 May 2023
Additionally, more than half of surveyed marketers said they plan to increase spending on social platforms this year.
Mediaocean Team
31 May 2023
Survey synopsis features insights on marketing trends set to impact the second half of 2023 and early 2024.
Mediaocean Team
31 May 2023
Latest Mediaocean research illuminates key media and technology trends set to impact H2 2023 and early 2024.
Mediaocean Team
31 May 2023
Delve into data gathered in our Q2 survey from agencies, tech companies, and media providers.
Alan Wolk
30 May 2023
Mediaocean CRO Grant Parker enters the Thought Leaders Circle and offers a hot take.
Mediaocean Team
30 May 2023
Former Global CMO of General Motors joins board to support breakthrough innovation and growth.
Javed Laher
26 May 2023
As humans, we bring perspective, individuality, thought leadership, and many other facets to the world.
Seb Joseph
25 May 2023
Ben Kartzman on the importance of giving people a choice over how their data is shared.
Paleo Ad Tech
24 May 2023
Mediaocean President and former CEO of Flashtalking describes his ad tech career and lessons learned.
Ray Schultz
24 May 2023
Ramsey McGrory on the strategic partnership, initial integration, and future plans.
Mediaocean Team
23 May 2023
Partnership combines Mediaocean’s ad management capabilities with Epsilon’s holistic view of U.S. consumers.
AiT Analyst
22 May 2023
Ben Kartzman on the importance for brands of developing first-party data by building direct relationships with customers.
Mediaocean Team
16 May 2023
We're incredibly proud because this acknowledgement comes directly from our team.
Jon Swartz
15 May 2023
Aaron Goldman suggests a way platforms can better monetize without significant outlays for new content.
15 May 2023
As a fast-growing media-buying channel, CTV has already made great leaps forward.
Madeline Berg
12 May 2023
Aaron Goldman on the welcome news for Twitter and the advertising community.
Donna Christopher
11 May 2023
Employees at great businesses across New York City gave high marks to a select few, including Mediaocean.
Flashtalking Team
08 May 2023
Steer clear of the myths about personalized creative and connect with consumers on a deeper level.
Ramsey McGrory
05 May 2023
The industry is at a sensitive moment to influence how CTV ultimately turns out.
03 May 2023
Like Luke Skywalker’s powers, CTV has inherited traits that hold great promise.
Alyssa Boyle
26 Apr 2023
Ramsey McGrory on the new importance of currency as the tip of the measurement iceberg.
Mediaocean Team
25 Apr 2023
Several top rankings also include Best Results Enterprise: Video Advertising and Mobile Advertising.
Mediaocean Team
24 Apr 2023
Research includes a global market analysis, competitive landscape, functional capabilities, and market trends.
Quadrant Knowledge Solutions
23 Apr 2023
Mediaocean has secured Leader status for Technology Excellence and Customer Impact.
Perianne Grignon
20 Apr 2023
Emerging platforms and privacy standards are forcing marketers to seek new ways to target and measure ads.
Gord Hotchkiss
19 Apr 2023
Back in '10, Gord and Aaron Goldman made prescient predictions about search and generative AI.
Joshua Dreller
18 Apr 2023
Authorities including CMO Aaron Goldman grade the industry on omnichannel sophistication.
Simon Thorne
17 Apr 2023
MD EMEA of Flashtalking on how the end of third-party cookies will impact gambling marketing.
Mediaocean Team
05 Apr 2023
To truly break through, video content needs to be relevant, engaging, and personalized.
Joanna O’Connell
03 Apr 2023
Aaron Goldman and fellow experts answer the question, "What does omnichannel mean to you?"
Dan Braithwaite
29 Mar 2023
New tech is leading to greater knowledge retention of your products and faster onboarding.
Alan Wolk
27 Mar 2023
Perianne Grignon on the role advanced currency providers will play this year.
Screenvision Media
23 Mar 2023
Top Gun: Maverick and Black Panther: Wakanda Forever reminded audiences of the magic of cinema.
Mediaocean Team
22 Mar 2023
Gain a clear understanding of how AI and automation improve creative strategies and drive growth.
Sarah Dennis
20 Mar 2023
Aaron Goldman on the fast-moving improvements in generative AI.
Mediaocean Team
15 Mar 2023
AI and banking dominated most of the conversations during the festival's Interactive stretch.
Ben Kartzman
14 Mar 2023
We’ll see more customization of advertising designed to build trust and boost retention.
Alok Choudhary
09 Mar 2023
Marketers need new tools in contending with the future of fragmentation and complexity.
Will Richmond
07 Mar 2023
Aaron Goldman and fellow panelists on the hottest sector of the advertising industry.
Mediaocean Team
06 Mar 2023
Campaigns targeted 8 US cities with the highest population and most annual snowfall.
VideoNuze
28 Feb 2023
Aaron Goldman & fellow panelists will explore the factors influencing CTV’s evolution in 2023.
Mediaocean Team
28 Feb 2023
Learn how we’re working to streamline your ad serving process for more effective campaigns.
Mediaocean Team
28 Feb 2023
Innovative ad tech offering provides omnichannel marketers holistic approach to reporting metrics
24 Feb 2023
Will ChatGPT's speed and accessibility spell the beginning of the end for marketing teams?
Forrester
23 Feb 2023
Embrace a customer-centric analytics equation to manage omnichannel media.
Alan Wolk
22 Feb 2023
Grant Parker explains how brands are serving different parts of audiences different messages.
Ben Kartzman
21 Feb 2023
Social video is likely to be the battleground on which brands fight for consumer attention.
Alan Wolk
16 Feb 2023
Ramsey McGrory notes the popularity of ad-free TV doesn't mean ad-supported TV is unpopular.
Mediaocean Team
13 Feb 2023
Most advertisers went with brand-reinforcing with some QR codes sprinkled in for good measure.
Jon Swartz
07 Feb 2023
Bill Wise on Disney recognizing the cross-screen imperative which bodes well for future growth.
07 Feb 2023
Keep an eye on these key trends amidst the glamor and spectacle of the Super Bowl.
Fortune Business Review
06 Feb 2023
Our Chief Customer Officer has been honored as one of the 10 Most Successful Businesswomen to Watch.
Tom West
03 Feb 2023
Collaboration will see Mediaocean provide ad infrastructure tech across a wide variety of markets.
Mediaocean Team
02 Feb 2023
Mediaocean will support Publicis in serving advertisers with best-in-class ad tech products at scale
Grant Parker
01 Feb 2023
Time to balance the tension between the need for scale and the need for better targeting.
Javed Laher
01 Feb 2023
Companies should take certain specific measures to survive and thrive during a downturn.
IAB UK
30 Jan 2023
Rachel Lyall on paid social, linear TV, brand advertising, retail media, ESG, and generative AI.
Seb Joseph
30 Jan 2023
The DoJ is demanding divestiture of Google’s sell-side ad assets, aka the Google Ad Manager suite.
ChatGPT
24 Jan 2023
Gain a deeper understanding of generative AI with a firsthand experience via ChatGPT.
Mediaocean Team
23 Jan 2023
Factors ranging from training and benefits to corporate culture and leadership were considered
Mediaocean Team
18 Jan 2023
Enjoy key takeaways and video highlights from our content sessions during CES 2023.
Millie Turner
17 Jan 2023
A bot doing people’s work for free – ChatGPT – is becoming increasingly popular online.
John Nardone
12 Jan 2023
A new survey reveals surprising priorities for a post-pandemic marketplace.
DecisionMarketing
12 Jan 2023
Simon Thorne on the decision's impact on brands delivering relevant and effective messaging.
Mediaocean Team
11 Jan 2023
Honor reflects culture of innovation, learning and development, affinity groups, and philanthropy
Lucy Shelley
11 Jan 2023
Ramsey McGrory shares thoughts on the newly formed Joint Industry Committee (JIC).
Mediaocean Team
10 Jan 2023
AKA an overarching summary of the most important takeaways spanning our entire program during CES.
Mediaocean Team
10 Jan 2023
See the future of Converged TV+Video with a focus on the next 12-18 months.
Team Mediaocean
05 Jan 2023
We'll have keynotes, discussion panels, and meeting & co-working spaces available for all attendees to enjoy.
Robert Andrews
03 Jan 2023
Ramsey McGrory explains how small companies will drive continued spending by bigger rivals.
Duncan MacRae
03 Jan 2023
Aaron Goldman comments on the considerable amount of change in the digital and media landscape.
Decision Marketing
03 Jan 2023
Megan Gall and fellow industry experts on what brands should be focusing on in 2023.
Conor Nichols
30 Dec 2022
VP of Social Strategy Megan Gall shares predictions about TikTok & BeReal.
IDG Connect
27 Dec 2022
Thoughts on ad tech, business & interpersonal skills, plus three invaluable talents.
23 Dec 2022
There are three developing trends that brands can leverage to make a positive impact.
Andy Oakes
21 Dec 2022
Shirley Smith on what the industry needs to do to better champion women.
Alan Wolk
20 Dec 2022
Ben Kartzman updates the old Sun Microsystems Java mantra of “write once, run anywhere.”
Globe Newswire
19 Dec 2022
2-day thought leadership event at The Cosmopolitan Hotel in Las Vegas set for Jan 5-6.
Sarah Dennis
19 Dec 2022
Aaron Goldman, Megan Gall & fellow ad tech experts share their top trends for the year ahead.
Niamh Carroll
12 Dec 2022
Social advertising & short-form video will capture more year-over-year spend increases in '23 than any other channel.
Matthew Barbarello
12 Dec 2022
We’re proud to help develop digital proficiencies at scale and build a new class of credentialed professionals.
Team Mediaocean
08 Dec 2022
Learn from our Strategy VP Michael Tuminello about how to mitigate the complexity of omnichannel video.
Team Mediaocean
08 Dec 2022
Not only can brands drive engagement with authentic content, but strategic storytelling also saves on production costs and can result in priceless UGC.
Mediaocean Team
07 Dec 2022
End-of-year survey features insights on marketing trends that will impact the coming year, with data gathered from 600+ leaders at advertising agencies, media providers, and tech companies.
Ray Schultz
07 Dec 2022
Media buyers and other players are nervous in a way that could impact email marketing departments in 2023.
Globe Newswire
07 Dec 2022
Social advertising (and short-form video in particular) will capture more year-over-year spend increases in 2023 than any other channel.
Team Mediaocean
07 Dec 2022
Renowned research analyst Joanna O’Connell will guide you through our '22 Market Report & '23 Outlook.
Advanced Television
07 Dec 2022
New report from Mediaocean shows there is increasing confidence in the potential for emerging technology solutions to support business objectives.
Mediaocean Team
07 Dec 2022
Using data gathered via TechValidate from 600+ leaders at advertising agencies, tech companies, and media providers, this report features insights on marketing trends set to impact the coming year.
Nikki Gilliland
02 Dec 2022
According to the experts, including our President John Nardone, every channel, tactic, and campaign should be scrutinised and optimised.
Perianne Grignon
29 Nov 2022
Even though media has long been transacted and measured separately by channel, marketers need to think holistically about media investments as well as their own operations.
Alan Wolk
28 Nov 2022
Mediaocean's COO on the benefits of ad personalization and how Imposium makes it easy for brands to maximize those benefits.
Neil C. Hughes
26 Nov 2022
Our CMO discusses “the four must haves” brands and retailers need for their Golden Quarter campaigns this year to entice new and existing customers.
Robin Langford
24 Nov 2022
One of the biggest shopping days of the year is almost upon us. But economic turmoil means this will be a Black Friday like no other.
Lauren Post
23 Nov 2022
Already popular in the states, retailers and brands can use the event that lures the interest of shoppers to their advantage.
John Nardone
18 Nov 2022
Art and science are now working together to raise the bar for advertising across all formats and channels.
Team Mediaocean
17 Nov 2022
VideoNuze’s 2022 Connected TV Advertising Brand Suitability Summit will feature the industry’s top thought-leaders exploring all aspects of brand safety and suitability in CTV advertising as well the integral role of Diversity, Equity and Inclusion (DE&I).
Mediaocean Team
17 Nov 2022
Flashtalking by Mediaocean will support the Ad Council on a pro bono basis, making its platform available to the organization, across an array of social impact campaigns.
Rachel Lyall
17 Nov 2022
Though BeReal was created for and is largely being used by individuals, using the app could be a great way for brands to authentically showcase their narrative and tell their story.
Team Mediaocean
09 Nov 2022
EMEA Director of Sales Javed Laher explores how brands and agencies can evolve existing relationships through Web 3.0 strategies.
Team Mediaocean
09 Nov 2022
The event will involve three days of high-level panels, group conversations, one-on-one video interviews and extraordinary networking events and interactions.
Forbes Council
28 Oct 2022
Fostering a team and company culture that supports and highlights the importance of gender equality, diversity and inclusiveness is what truly counts if you want to amplify the voices and ideas that often go unheard.
Simon Thorne
27 Oct 2022
Despite being created for individuals, BeReal is currently an untapped wealth of opportunity for businesses.
Team Mediaocean
26 Oct 2022
All attendees will receive a copy of the new Insider Intelligence report, “The Digital Shelf for CPG Brands 2022.”
Mediaocean Team
26 Oct 2022
Investigate the growing importance of digital shelf management for CPG brands.
Team Mediaocean
26 Oct 2022
Learn about the major challenges and opportunities for social personalization, and get concrete tips for mastering campaigns.
Team Mediaocean
25 Oct 2022
The conference will showcase the creative thinking and inspirational strategies the world's top CMOs and leading brands have implemented to meet and exceed their customer needs, drive growth, and inspire change.
Mediaocean Team
25 Oct 2022
The new seamless certification process bolsters the company’s continued commitment to providing dynamic professional development offerings through Mediaocean Education, the division dedicated to supporting the company’s agency partners, clients, and teams around the world.
Krutika Parmaj
21 Oct 2022
Our CMO on the evolution of AdTech, how to create loyal brand advocates via omnichannel advertising, advice for MarTech newbies, the importance of the Oxford comma, and more.
David Kaplan
14 Oct 2022
When your main consumer is a chief financial officer, the marketing tools need to be extra sharp — especially in this economy.
Ben Kaplan
14 Oct 2022
If you had the opportunity to run a Superbowl ad would you go big budget, Hollywood style like Pepsi or Apple or would you keep it simple like Reddit or Coinbase? Aaron Goldman weighs in.
Javed Laher
14 Oct 2022
During a recession there needs to be a balance between keeping your brand and service front of mind while ensuring the ratio of return is not dampened.
Forbes Expert Panel®
13 Oct 2022
Ten reasons why top experts continue to prioritize machine learning to customize their sales funnel processes even further.
Team Mediaocean
13 Oct 2022
Social media is not just another marketing channel; it's an ongoing relationship with customers and prospects. The way a company nurtures that relationship is crucial.
Team Mediaocean
11 Oct 2022
The event will offer the chance not just to hear from, but meet and interact with, the people who are shaping the future of the television and advertising industries.
Alan Wolk
07 Oct 2022
Dan Rosler and fellow thought leaders discuss a looming issue as the growth of streaming has made data a bigger part of the TV advertising equation.
David Berkowitz
06 Oct 2022
We know from past downturns that cutting spending doesn’t work. The brands with the foresight to maintain ad spend come out on top.
Lucy Shelley
06 Oct 2022
Netflix will reportedly unveil its lower-cost ad-supported tier on 1 November, as the streaming platform attempts to prevent the loss of more than 1 million members by 2022.
Team Mediaocean
05 Oct 2022
Vertical marketing helps teams focus on specific industries like travel or automotive. By tailoring strategies to a specific audience, goal and KPI, marketing teams can better understand their customers' needs and in turn, streamline conversion rates.
WVU College of Media
05 Oct 2022
David Berkowitz in conversation with Cyndi Greenglass and Ruth Stevens about search marketing, where it’s headed, and the growth of paid search advertising.
Team Mediaocean
05 Oct 2022
Agency leaders will meet in Barcelona to talk about business issues, and share insights, spark ideas, and develop close connections with ad tech colleagues from around the world.
Cynopsis Media
03 Oct 2022
Akhil Parekh was on hand along with moderator Michael Shields, Chris Maccaro of Beachfront, Jessica Masters of Roku, Nicole Saewert Whitesel of Publicis Media and numerous other thought leaders.
Team Mediaocean
29 Sep 2022
Akhil Parekh (SVP, Product Management, Converged TV) and fellow thought leaders will share effective ways to build authentic audience connections, measure success, and stay relevant in the content multiverse.
Globe Newswire
29 Sep 2022
For Fall 2022, Mediaocean was ranked first overall in the Enterprise Grid® Report for Cross-Channel Advertising, Enterprise Grid® for Mobile Advertising Software, and the Momentum Grid® Report for Video Advertising, and named a Leader in the Enterprise Grid® Report for Social Media Advertising.
Mediaocean Team
28 Sep 2022
Market leadership and company innovation in omnichannel advertising technology validated by authenticated customer reviews
Robin Langford
27 Sep 2022
David Berkowitz weighs in as the fight for share of voice (and wallets) intensifies amid global economic turmoil.
Team Mediaocean
22 Sep 2022
In order to execute programmatic buys effectively, you need a reliable platform that can automate the entire process. This will allow you to save time and money while increasing the efficiency and effectiveness of your media investment.
Mediaocean Team
21 Sep 2022
With a commitment to customer success as a guiding principle, Mediaocean continues to invest in its training infrastructure to scale and improve the enterprise quality of its training.
Mediaocean Team
19 Sep 2022
The beverage's marketing team sought a solution that could deliver contextually relevant messages at scale during IPL matches to young, tech-savvy cricket fans.
Forbes Council
19 Sep 2022
Marketing experts share their best practices to help leaders succeed at online selling and create buzz for their products and services on livestream platforms.
Mediaocean Team
16 Sep 2022
Promoting its new SUV during IPL 2022, Tata Motors needed a solution that could create brand recall and drive traffic to its website for test-drive bookings.
Team Mediaocean
16 Sep 2022
The goal of operational efficiency is to run your business with maximum effectiveness, which means running lean: spending money on the most essential products and services you need to stay in business, while keeping expenses down by eliminating waste.
Tracy Swedlow
15 Sep 2022
Strategy VP Perianne Grignon in conversation with Rick Howe about making advertising more relevant to people and the things they care most about.
Alan Wolk
07 Sep 2022
In a year heavily focused on local congressional and down ballot campaigns, making it easy for campaigns to find additional local inventory across a range of CTV providers is a strong selling point.
Flashtalking Team
06 Sep 2022
The playbook is a one-stop reference for the changing shape of omnichannel video, helping you understand the goals, formats, and capabilities of TV+Video to support omnichannel marketing.
Lucy Hinton
06 Sep 2022
Understanding the new ways your customers think and behave is the key to making smart financial choices in a downturn.
Lucy Hinton
26 Aug 2022
Marketers need to be innovative, proactive, and agile to stay ahead of any challenges – starting with two key factors…
Lucy Hinton
24 Aug 2022
The brands that have the bravery and foresight to maintain ad spend, when their competitors are not, are the ones that come out on top.
Javed Laher
23 Aug 2022
More than ever, it's crucial for companies to remain as focused on the authenticity of their human workforce as the resilience of any technology they choose to adopt.
Mediaocean Team
17 Aug 2022
Award-winning video production technology, already powering Flashtalking Lightning Renderer, brings new personalization capabilities for CTV and digital video.
Mediaocean Team
17 Aug 2022
Find out what “omnichannel” means today in the context of consumer behavior and marketing strategy, and how it's completely transforming advertising.
Sarah Dennis
16 Aug 2022
The new ad-supported subscription tier comes at a cost: the same cost as before to stay "ad free."
Simon Hetherington Rea
08 Aug 2022
Marketers in the automotive industry can now build brands in a much more personalized way, tailoring messages to specific niches and reaching audiences directly via digital channels.
Lucy Shelley
05 Aug 2022
Mediaocean's CMO on the Metaverse, Netflix partnering with Microsoft, selling his data on Ebay, and a surprise bonus.
Flashtalking Team
04 Aug 2022
Social media is one of the best marketing strategies for helping your brand talk to your customers, prospects, and the world. Stand out using these creative best practices across Facebook, Instagram, Pinterest, TikTok, Twitter, and Snapchat.
UK Tech News
03 Aug 2022
Around for 33 years now, the World Wide Web has undergone a significant transformation since its inception, allowing users to participate in the creation of the web and connect with each other.
Robert Andrews
01 Aug 2022
In an ad world rocked by changes to digital identifiers, creative is bouncing back in the order of priorities.
Mediaocean Team
01 Aug 2022
The brand needed an experienced partner with an understanding of how to localize within four main markets – US, Australia, Malaysia, and India – and develop a strategy to drive higher sales.
Michael Tuminello
28 Jul 2022
Rather than a straight shift from “legacy TV” to CTV, we’re likely to see video-viewing split between three different buckets for years to come. And the key to success for marketers is to focus on the audiences, not the devices or delivery mechanism.
David Murphy
28 Jul 2022
The Metaverse is upon us and attracting more interest and investment with every passing day. David Berkowitz shares some thoughts.
Team Mediaocean
27 Jul 2022
At Mediaocean, we see advertising shifting to a future that is audience-based, media-neutral, and infused with holistic data – in a nutshell, omnichannel.
Suchita Dey
22 Jul 2022
In an exclusive interview, Mediaocean's President discusses the key ingredients that make a successful marketer, and the growing importance of contextual and semantic-based targeting, as the post-third party cookie ecosystem takes shape.
Mediaocean Team
20 Jul 2022
The event – Australia’s largest media and marketing conference – will welcome over 2,000 senior professionals and share ideas, insights, and new marketing strategies.
20 Jul 2022
As the world emerges from the worst of the pandemic, and the trends it accelerated solidify into new realities, this year’s Golden Quarter is going to be the litmus test for how successfully marketers have evolved in recent years.
Robert Williams
15 Jul 2022
The creative elements of an ad – including its imagery, text and layout – can be assembled in real time and customized to be more effective with target audiences.
Robin Langford
15 Jul 2022
The streaming giant snubbed Google and Comcast for a major venture that will unlock a highly-lucrative new channel for performance marketers.
Lucy Hinton
14 Jul 2022
In a world and industry where chaos reigns, building business infrastructure and marketing workflows which are primed to respond to change with agility is the smart move.
Rickey Davis
13 Jul 2022
For brands that use Google’s platform as their primary ad server but want to use Flashtalking as a secondary ad server for personalization, we've got some very good news.
ANA
13 Jul 2022
Building a cadence of trust with a consumer is important to striking the right balance within the consumer journey and creative communications.
ANA
12 Jul 2022
It's easy for consumers to feel overwhelmed by a barrage of messages that all feel the same. How can a brand differentiate itself in a sea of sameness?
Team Mediaocean
12 Jul 2022
AdExchanger’s editors evaluated each entry based on the strength and breadth of its offerings, while examining client references and documented case studies.
Isabel Cameron
11 Jul 2022
A new report by ecommerce provider Edge by Ascential has revealed the most searched terms during Prime Day 2021, in anticipation for this year’s event, taking place across two days on July 12 and 13.
Nikki Gilliland
11 Jul 2022
Candid thoughts from our EMEA SVP of Client Success on how to put together a winning multichannel ad campaign and how the ad tech industry could evolve over the coming months.
Anne Field
08 Jul 2022
David Berkowitz weighs in as Old Navy and Stonyfield Farm look to assuage parents' concerns about inflation as kids return to in-class learning in full force.
Team Mediaocean
01 Jul 2022
No need to sift through all the content from Cannes to stay informed about its best moments and highlights. David already did it for you.
Lindsay Rittenhouse
01 Jul 2022
TikTok's explosive user growth has put digital ad giants like Facebook and YouTube on watch.
Mediaocean Team
29 Jun 2022
Tune in to see what you missed in Cannes or experience it all over again. BYO rosé!
Jack Neff
29 Jun 2022
Nielsen and agencies have cited lack of Mediaocean integration as barrier for new currencies, but VideoAmp and Comscore now have cleared it, and iSpot.tv could be next.
Wayne Friedman
29 Jun 2022
VideoAmp data will be available in Mediaocean’s Spectra and Prisma platform, providing an easier way to process billing and reconciliation issues.
Jon Lafayette
29 Jun 2022
The deal will enable buyers and sellers to make transactions using VideoAmp’s data as currency within the Mediaocean workflow buyers are accustomed to.
Mediaocean Team
28 Jun 2022
VideoAmp will integrate its cross-platform measurement data as currency for billing within Mediaocean's Spectra and Prisma tools.
Lucy Hinton
23 Jun 2022
Marketers need to market the way consumers consume – and how consumers consume is always changing.
Mediaocean Team
22 Jun 2022
Join us for meetings, conversations, and networking in Cannes at a beautiful hill-top villa just minutes away from La Croisette.
Marketing Charts
22 Jun 2022
There’s plenty of talk these days about the demise of cookies – from the impact on martech stacks, to data onboarding and budget reallocations. But "cookieless" is not quite the most overused buzzword in advertising.
Mediaocean Team
21 Jun 2022
Challenged to think outside the box, Wavemaker’s precision team began by integrating Search Ads 360 with Mediaocean’s Social ads management.
Alan Wolk
16 Jun 2022
David Berkowitz, SVP, Corporate Marketing and Communications talks about the Mediaocean Retreat in Cannes and the company's recent acquisition of Drishyam AI.
Mediaocean Team
16 Jun 2022
New integration and solutions bring self-service ad creation, management, and optimization to TikTok.
Robert Williams
14 Jun 2022
Akhil Parekh, Mediaocean's SVP of Product Management for Converged TV, believes the promise of converged TV is bringing the best of broadcast television, addressable linear and connected TV together.
Mediaocean Team
14 Jun 2022
Michael and fellow senior execs will share thoughts about the multibillion-dollar connected TV advertising industry.
Anne Freer
09 Jun 2022
A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an area with massive opportunities for better ad performance due to its creative and productive capabilities.
Mediaocean Team
07 Jun 2022
CMO Aaron Goldman will be featured in the Thought Leader Spotlight at the Social Media & Influencer Strategies Summit, presenting "Social Advertising: It’s Time to Take it Personally!"
Mediaocean Team
07 Jun 2022
Mediaocean is unifying Drishyam’s artificial intelligence (AI) and natural language processing (NLP) driven ad-creative and auto-optimization within its Flashtalking by Mediaocean offering.
Mediaocean Team
07 Jun 2022
Strategy VPs will present "The Changing Shape of Omnichannel Video" and "Reaching Tomorrow’s TV Audience Everywhere"
Robin Langford
06 Jun 2022
Survey of over 600 advertising professionals uncovers most in-demand tech, and a clear concern about how the industry will adopt privacy-friendly identity solutions in a post-cookie environment.
Ray Schultz
01 Jun 2022
Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers.
Mediaocean Team
01 Jun 2022
Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers, according to 600+ leaders at brands, agencies, media providers, and tech companies.
Mediaocean Team
01 Jun 2022
Survey of 600+ advertising professionals reveals that post-cookie identity and cross-channel planning and measurement are the most concerning issues for executives
Mediaocean Team
23 May 2022
Our VP of Social Strategy will be doing an exclusive product demo entitled "Scaling Social Ad Personalization and Performance."
Mediaocean Team
17 May 2022
Gartner Peer Insights is a free peer-review and rating platform designed for enterprise software and services decision-makers. Reviews go through a strict validation and moderation process in an effort to ensure they are authentic.
Mediaocean Team
17 May 2022
It's never been more important to create relevant experiences for customers and make sure they have consistent experiences across all social platforms.
Andrew Grill
16 May 2022
Learn three actionable things you can do today to better understand TikTok, plus, master the strategic approach to TikTok for brands.
Mediaocean Team
12 May 2022
Get ready for exclusive conversations with senior executives about the industry's shifting measurement paradigm, new agency buying structures, and seller strategies driven by data and innovation.
Mediaocean Team
12 May 2022
Unified offering provides a new industry model for managing viewability, brand safety, and fraud protection by adding verification natively into ad serving
Gartner
11 May 2022
Gartner defines the Ad Tech market as “technology for managing digital advertising across channels, including display, video, OTT/CTV, mobile, social and search with functions for targeting, campaign design, media buying, analysis, optimization and automation."
Mediaocean Team
09 May 2022
CMO Aaron Goldman will be on hand with actionable insights on navigating new opportunities in social, alongside a coast-to-coast network of forward-thinking leaders.
Alan Wolk
09 May 2022
Akhil Parekh, our SVP of Product Management, considers what Netflix will need to do to make a global ad business feasible.
Mediaocean Team
03 May 2022
John discusses his background, his POV on thought leadership, managing the pandemic while at Flashtalking, necessities for an awesome company culture, and more.
Mediaocean Team
02 May 2022
Women are more likely than men to take extended breaks from their careers, for myriad reasons.
Mediaocean Team
01 May 2022
Join us at the opening night reception in Orlando and attend the conference in person and/or virtually.
Flashtalking Team
01 May 2022
It's now vital for brands to get paid social right to drive consumer adoption, stay relevant, and foster loyalty. This guide will show you how, step by step.
Anthony Vargas
28 Apr 2022
To reduce the strain on its ad ops staff, Vice Media is testing an integration between the sell-side order management platform Boostr and Prisma, Mediaocean’s digital advertising campaign management offering.
Matt Hardy
28 Apr 2022
From its hit Netflix series Drive to Survive to its growing roster of global partners, F1 has led the way in capturing new audiences from emerging markets to deliver booming growth.
Mediaocean Team
27 Apr 2022
John will be featured in a 3-part series, leading with a discussion of first party data strategies and universal identity in 2022.
Mediaocean Team
27 Apr 2022
The popular Italian event dedicated to Programmatic Advertising has moved online to take stock of the marketing, communication and advertising market, and our Giorgia Costa is a featured speaker.
Mediaocean Team
25 Apr 2022
See VP of Strategy Michael Tuminello in conversation about gamers (aka 1.2 billion livestream watchers), who represent a very global and wildly diverse collection of interests, age groups and demographics.
Mediaocean Team
25 Apr 2022
In addition to being a great leader, John has relentlessly pushed the frontiers of innovation in the industry.
Business Wire
21 Apr 2022
Collaboration improves the media buying process for agencies, while accelerating Viant’s transparency strategy to deliver clarity throughout the media buying journey.
Robert Williams
13 Apr 2022
Michael Tuminello on the fragmentation of the media marketplace and the challenge it presents to advertisers.
David Berkowitz
11 Apr 2022
If you’re considering running some marketing program in the metaverse, the tried-and-true questions still apply.
Simon Thorne
08 Apr 2022
What the recent popularity boom of Formula 1 can teach us about how we use data to engage with our audiences.
Michael Tuminello
06 Apr 2022
Buy-side ad servers are best positioned to help agencies and advertisers navigate and get the most out of the evolving CTV ecosystem for two reasons: they see more of the media plan than publishers or DSPs, and they offer unbiased measurement.
Kayleigh Rice
05 Apr 2022
Prioritizing learning is not only valuable to your professional success, but can also play an important role in your health and well-being.
Chandni U
01 Apr 2022
Focused on helping advertisers leverage the latest technological solutions, Mediaocean is becoming a key platform of the advertising ecosystem.
Rick Howe
01 Apr 2022
David opines on the future of advertising on Netflix, the impact of creativity in television advertising and the complex relationship between television content, television platforms and television viewers.
IAB Tech Lab
31 Mar 2022
Nick Short, Director, Publisher Services at Flashtalking by Mediaocean notes that CTV has become a critical component of the digital advertising ecosystem.
Alan Wolk
31 Mar 2022
Perianne Grignon, VP Strategy at Mediaocean, with a hot take on the massive shifts the industry is undergoing as omnichannel takes center stage.
Mediaocean Team
31 Mar 2022
Hear from some of the savviest leaders about how they’re personalizing social media effectively and get inspiration for how to enhance and optimize your own marketing.
Anna Zhadan
30 Mar 2022
A conversation about essential fraud prevention techniques with the Founder & CEO of Protected Media (and Mediaocean's Verification GM) Asaf Greiner.
Javed Laher
30 Mar 2022
Communicating in day-to-day life has allowances for small chats and deviating conversations, but how can you communicate effectively and achieve a positive outcome in the business world?
Nicole Brown
28 Mar 2022
Great Place To Work® India strives to create a better world by helping organizations become great workplaces for their employees.
Martech Series
25 Mar 2022
A perfect cross-channel marketing strategy enables organizations to create a consistent customer journey across all the marketing or advertising platforms.
Lucy Hinton
25 Mar 2022
According to forecasts from the media agency Zenith, global advertising spend on social media will rise to $177bn in 2022 – putting it, for the first time, ahead of TV spend, which will sit at $174bn.
Jean Cabico
24 Mar 2022
Michael Serratore, the new account director for JAPAC, and Jay Smith, the new sales director for JAPAC, are both based in Melbourne, Australia.
David Berkowitz
23 Mar 2022
The rollout will build on NBCU’s One Platform automations to support cross-platform deals in this year’s upfronts.
Chris Kelly
23 Mar 2022
The company is working with Mediaocean and Salesforce to further automate ad buying between publisher and agency.
Alyssa Boyle
23 Mar 2022
NBCU is building a more automated workflow by leaning into partnerships with Mediaocean and Salesforce.
Wayne Friedman
22 Mar 2022
For better media workflow, NBC says automated cross-platform RFPs will be done in partnership with Mediaocean and Salesforce.
Advanced Television
22 Mar 2022
At One22, NBCUniversal’s second annual local-to-global developer conference, the company laid out its vision for industry interoperability and cross-platform activation with new partner integrations and enhancements and updates to the company’s One Platform technology stack.
Kendra Clark
22 Mar 2022
NBCUniversal is publicizing a range of updates to its advertising and commerce offerings, including programmatic enhancements on Peacock, cross-channel ad targeting tools, new third-party media measurement partners and a seamless way for consumers to shop from their TV screens in real-time.
Jon Lafayette
22 Mar 2022
Media buyers will be able to access NBC linear and digital inventory, including Peacock inventory, with single RFPs via Mediaocean and Salesforce.
Georgia Brammer
21 Mar 2022
Data privacy strategies will need to evolve with CTV, the metaverse, and the constantly evolving digital landscape.
Mediaocean Team
18 Mar 2022
Michael Tuminello and a panel of highly experienced senior executives will summarize the Retreat and set priorities for the next three years.
Alan Wolk
18 Mar 2022
Richard Pacheco weighs in on one of the longest running debates in the industry, with strongly held beliefs on both sides.
Michael Tuminello
17 Mar 2022
Some persistent CTV myths during its rise to prominence and what marketers really need to know about this new channel.
Amy Houston
17 Mar 2022
Aaron Goldman on multi-screen interaction and the indispensable places for brands to engage consumers.
Forbes Biz Dev Council
16 Mar 2022
EMEA Sales Director Javed Laher on the importance of corporate social responsibility.
Mediaocean Team
15 Mar 2022
Mediaocean VP of Social Strategy Megan Gall will discuss the major challenges and opportunities for social personalization, and offer concrete tips for mastering campaigns.
Forrester
14 Mar 2022
Use this report to understand the value you can expect from an advertising platform and select your provider based on size and functionality.
Lucy Shelley
09 Mar 2022
The global ad tech platform has launched a new set of creative solutions for social media personalisation and performance, bridging the walled gardens.
Allie Nawrat
08 Mar 2022
Female thought leaders including Stephanie Dorman uncover what employers can do to better drive equity at work.
Mediaocean Team
08 Mar 2022
Mediaocean is proud to shine a bright spotlight on the achievements of women within our company and throughout the world.
Sudipto Ghosh
07 Mar 2022
Lucy Hinton, along with other female leaders, shares her thoughts about the theme of 2022's International Women's Day: "Break the Bias."
Cara Hutto
07 Mar 2022
Inside the culture work that leads to gender equitable workplaces.
Alan Wolk
03 Mar 2022
Michael Tuminello and fellow industry insiders discuss FASTs (free ad-supported streaming TV services), which are becoming a major force in the television industry, especially as brands seek to shift ad-dollars to CTV.
Charlie Alfarah, M.Ed.
03 Mar 2022
Some thoughts on understanding the importance of allowing those around us to bring their lived experiences to the forefront.
David Kaplan
02 Mar 2022
“Apple is always a leader, even when it’s a follower,” said David Berkowitz as the tech giant sends a symbolic message, adding pain to the Russian economy.
24 Feb 2022
For brands, there’s still no better way to introduce a product or reintroduce yourself to the world and show what you stand for than advertising during the Super Bowl.
Mediaocean Team
23 Feb 2022
Learn about the major challenges and opportunities for social personalization, and get concrete tips for mastering campaigns.
Robert Andrews
22 Feb 2022
In this video interview with Beet.TV, John Nardone, President, Mediaocean, explains why there is a chronic need to soothe creative complexity.
Alan Wolk
17 Feb 2022
Mediaocean VP of Social Strategy Megan Gall talks about the role social media played in the Games and how brands can take advantage of the buzz by monitoring and participating in it.
David Berkowitz
15 Feb 2022
If there’s one thing Super Bowl ads are great for, it’s making tens of millions of people associate mortgages with brilliant comedy.
SkyNews
14 Feb 2022
Mediaocean CMO Aaron Goldman in conversation with Saima Mohsin on SkyNews about advertisements as a sign of the times (electric cars, crypto, 5G, the metaverse), and how savvy advertisers can capitalize on consumers having a second and sometimes third device within reach while watching the big game.
Yahoo! Finance
14 Feb 2022
Mediaocean CMO Aaron Goldman joins Yahoo Finance Live to discuss Super Bowl ad trends, including which ad was most effective, and the outlook for the advertising industry.
Chris Sutcliffe
10 Feb 2022
Aaron Goldman on Twitter's new video partnerships, which bolster its status as the most immediately reactive and zeitgeist-based platform.
Bill Wise
10 Feb 2022
The big tech platforms (Google, Facebook, Amazon) are in a new phase of maturity. They’ve stopped growing at the breakneck pace that Wall Street has come to expect.
Nicole Ortiz
09 Feb 2022
David Berkowitz weighs in on Spotify's attempt to bridge the divide between music and being seen as a publisher.
Mediaocean Team
09 Feb 2022
Our new tools for scaled creative production, personalized ad automation, and social ads management coincide nicely with the honor.
Joe Mandese
08 Feb 2022
The solution integrates ad server, creative automation and reporting platform Flashtalking, which Mediaocean acquired last year, with the centralized social media campaign management system acquired as part of its acquisition of 4C in 2020.
Mediaocean Team
08 Feb 2022
New offering combines Flashtalking and 4C technology to accelerate speed to market for brands and improve social advertising performance.
Alan Wolk
08 Feb 2022
Expert thoughts on the upcoming Super Bowl: how it plays out at a time when streaming is becoming much more prevalent and advertising is becoming much more targeted.
Mediaocean Team
08 Feb 2022
The ninth annual Digital Entertainment World (DEW) will explore “Entering the Metaverse” – a theme that is central to the future of the entertainment, media & technology industries.
Mediaocean Team
07 Feb 2022
Our affinity group, Black employees at Mediaocean (BeMO), would like to call your attention to some lesser known – though no less accomplished and significant – historical figures.
Chris Sutcliffe
04 Feb 2022
In its latest earnings results, the extent of Amazon’s advertising revenue was broken down for the first time.
Nicole Brown
03 Feb 2022
Here at Mediaocean, we recognize the need for more women in ad tech and are working each quarter to create exciting opportunities for choice roles.
Robert Andrews
03 Feb 2022
In a fast-moving business world, companies are challenged not only to most effectively execute a media strategy but also to do the right thing.
VideoNuze
01 Feb 2022
John's keynote presentation was recorded during the recent Connected TV Advertising PREVIEW: 2022 virtual conference.
Robert Williams
01 Feb 2022
LinkedIn’s Illianna Acosta and Jessy Jacques chat with Mediaocean’s Aaron Goldman about the dramatic shifts in the way people work.
Alok Choudhary
28 Jan 2022
Right now, verification technology is ex post facto, generating reports for the marketer once their campaign has already run.
MartechAsia Editors
28 Jan 2022
David Berkowitz and fellow industry thought leaders share their views on data privacy on the occasion of World Data Privacy Day.
27 Jan 2022
Connected TV is on fire—and the energy around this fast-growing channel in digital advertising was palpable at CES 2022.
Alan Wolk
27 Jan 2022
Mediaocean's VP of Strategy weighs in on the privacy legislation seeking to prohibit advertising networks and facilitators from using personal data to target advertisements.
Robert Andrews
24 Jan 2022
In this video interview with Beet.TV, Mediaocean Chief Marketing Officer Aaron Goldman explains what ad industry indicators are saying.
Johnny Aldred
21 Jan 2022
The industry must work hard in the year ahead to uncover and exploit challenges presented by the rapid growth of CTV and omnichannel in 2021.
Mediaocean Team
20 Jan 2022
Industry veterans appointed to newly-created roles, SVP of Cross-Platform Solutions and VP of Strategy for Agency Solutions.
Robert Andrews
18 Jan 2022
In this video interview with Beet.TV, Mediaocean President John Nardone says brands are now struggling to cope with the twin pressures of the “great resignation” and the wish to enact boundary-pushing change.
Will Richmond
18 Jan 2022
John joined Mediaocean as part of its Flashtalking acquisition last summer. He is focused on unifying and aligning Mediaocean’s product portfolio to address the full gamut of advertisers’ needs.
John Nardone
13 Jan 2022
With the ongoing impact of COVID, along with the “Great Resignation” and the likelihood of remote working conditions extending well into the new year, marketers everywhere are being forced to reevaluate their ambitions for 2022.
Alan Wolk
13 Jan 2022
David Berkowitz, Mediaocean’s new SVP of Corporate Marketing & Communications, points out the benefit of a virtual event is its potential of getting more people to attend.
Tara Johnson
13 Jan 2022
Tinuiti’s Chief Strategy Officer, Nii Ahene, participated in a panel during the Mediaocean retreat: “Insisting on an Inclusive Media Supply Chain. The panel explored how a DEI approach to ad buying and selling is ultimately good for marketing performance.
Josephine Melvin
12 Jan 2022
As we enter a new year, it’s hard not to reflect on what 2021 brought to both business and the tech industry overall.
Georgia Brammer
12 Jan 2022
Mark Zuckerberg has put harnessing VR’s full potential at the top of his to-do list.
Mediaocean Team
10 Jan 2022
The CTV/OTT ecosystem has become a breeding ground for sophisticated ad fraud. This whitepaper explains the tactics fraudsters use, the effects those tactics have, and how to identify complex CTV ad fraud to protect your brand from it.
Marketing Week Reporters
10 Jan 2022
As cookies are phased out, cross-platform measurement is becoming a growing concern for marketing leaders, with 46% suggesting the inability to manage reach and frequency across connected TV and digital channels is an issue.
Tyrone Stewart
10 Jan 2022
There are growing concerns among advertisers around factors, such as measurement, reach, and brand safety, as we move toward a world without third-party cookies.
Mobile Industry Eye
10 Jan 2022
Immersive digital environments that appeal to hard-to-reach demographics and that include commerce capabilities make the metaverse a compelling proposition.
Jon Springer
07 Jan 2022
Taco Bell this week launched nationally what it’s calling the Taco Lover’s Pass, which offers its app holders a free taco every day for 30 days after they purchase a $10 subscription.
Globe Newswire
07 Jan 2022
Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.
Advanced Television
07 Jan 2022
In a survey conducted among 250+ leaders at advertising agencies, media providers, and tech companies around the world, Mediaocean gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety and more.
Wayne Friedman
06 Jan 2022
Cross-platform, integrated media issues this year will continue to drive the biggest changes, according to the majority of media-selling and buying executives in a recent survey by media-buying and planning platform Mediaocean.
Mediaocean Team
06 Jan 2022
In a survey conducted by TechValidate of 250+ leaders at advertising agencies, media providers, and tech companies, we gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety, and more.
Mediaocean Team
06 Jan 2022
Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.
Mediaocean Team
05 Jan 2022
Fill out the form to access recordings of all the content from our January 5-6 virtual events.
Garett Sloane
04 Jan 2022
Electronics show streams some of the action online, but not all of it, as brands adjust to a virtual conference.
Marty Swant
03 Jan 2022
Earlier today, the beer brand’s official Twitter account posted a series of questionable tweets criticizing the month designated for abstaining from alcohol.
Lucy Shelley
23 Dec 2021
2022 will be a year of crumbling cookies, metaverse melees and Omicron uncertainty.
Sudipto Ghosh
23 Dec 2021
Web3.0, Metaverse, VR, and NFT’s, and hyper-gaming advertising — all clearly the top marketing and advertising words that made the biggest splash in the digital ecosystem.
Paleo Ad Tech
22 Dec 2021
Bill Wise — co-founder and CEO of Mediaocean — was at ground zero for pretty much the entire arc of ad tech.
20 Dec 2021
We shouldn’t be surprised to learn that brands are now latching onto the power of social apps.
Mariam Cheik-Hussein
17 Dec 2021
Going forward, advertisers will be looking to increase their range of digital marketing channels in line with the audiences they are trying to reach; harnessing new opportunities in DOOH, social commerce, and CTV.
Ben Davis
17 Dec 2021
Looking to 2022, Econsultancy collected predictions from the world of adtech and performance to find out the big trends of the next 12 months in digital advertising.
Globe Newswire
17 Dec 2021
Mediaocean, the mission-critical platform for omnichannel advertising, has released the agenda and speaker line-up for its inaugural two-day “Mediaocean Retreat,” co-produced in partnership with Beet.TV and The Room.
Mark Johnson
16 Dec 2021
Mediaocean CMO Aaron Goldman weighs in on the Metaverse, possibly the biggest buzzword since the "Internet" emerged back in the 1990s.
Robert Andrews
15 Dec 2021
In this video interview with Beet.TV, Anupam Gupta, Chief Product Officer, Mediaocean, explains the areas his company is focused on improving for 2022.
Tiffany Foxwell
14 Dec 2021
On average, young adults are using over seven different social media platforms each month, while in Malaysia, the Philippines and Singapore, this number rises to eight for the same demographic.
Globe Newswire
13 Dec 2021
Mediaocean, the mission-critical platform for omnichannel advertising, has named David Berkowitz as Senior Vice President, Corporate Marketing and Communications.
Joe Mandese
13 Dec 2021
Long-time advertising and media industry marketing, strategy and media executive David Berkowitz has joined Mediaocean as senior vice president-corporate marketing and communications.
Colette Doyle
13 Dec 2021
Omnichannel advertising platform Mediaocean has named David Berkowitz as senior vice-president of corporate marketing and communications.
Mediaocean Team
13 Dec 2021
Berkowitz’s arrival follows Mediaocean’s acquisition of Flashtalking, establishing the most scaled independent ad tech platform with over $200 billion in annualized media spend and more than one trillion monthly ad impressions.
Mark Johnson
13 Dec 2021
Lucy Hinton, Head of Client Operations at Flashtalking by Mediaocean, weighs in on technology developments, verification, TikTok and more, along with a roundup of other industry experts.
Terry Clark
10 Dec 2021
Lucy Hinton, Head of Client Operations, Flashtalking by Mediaocean, notes the necessity for a sharper focus on the efficient and secure use of data, supported by the right tools and expertise.
Alan Wolk
10 Dec 2021
In a video interview, Mediaocean CMO Aaron Goldman explains why the company's patented supply side ad verification technology is such a boon to brands and publishers, allowing them to catch fraud or brand safety issues before an ad is served.
Aaron Goldman
10 Dec 2021
The festive season in the UK has, like the Super Bowl in the US, become a moment when inside-industry chat hits a kind of fever pitch.
Robert McEvily
09 Dec 2021
Here’s one prediction you can always take to the bank: People love their screens and converged TV (CTV) will have a banner year.
Alan Wolk
09 Dec 2021
Aaron Goldman, Chief Marketing Officer at Mediaocean, says 2022 will be the year of the Metaverse. Now is the time to begin experimenting.
Joe Mandese
09 Dec 2021
The companies characterized the integration as seamless, and said it will enable Mediaocean clients to automatically populate their campaign specs in IAS’s Signal platform.
Mediaocean Team
09 Dec 2021
John Nardone on converged TV and video as part of an A-list lineup of global ad tech pioneers from across the sell side and buy side sharing their latest thinking and best practices.
08 Dec 2021
It seems likely that more people will see the full versions of this year’s crop of festive ads on social media and YouTube than on television.
Tiffany Foxwell
08 Dec 2021
As we approach the peak season for retailers, the shopping environment is changing once again, forcing marketers to reassess and evolve their strategies.
S.J. Lilly, M.S.
03 Dec 2021
S.J. Lilly, Team Lead for Learning & Development, on the everyday career opportunities afforded by Mediaocean, both from her perspective and those of some of our newer team members.
Jeremy Fain
02 Dec 2021
Ad tech is suddenly the hottest place to be, with the number of deals growing by 500% year on year.
Mediaocean Team
02 Dec 2021
Key verification patent and multiple derivative patents bolster company’s progress in shifting advertising industry from audit-based to preemptive solutions.
Lucy Hinton
30 Nov 2021
Not only are consumers following brands and companies on social, but almost a quarter also use these platforms to search for new products; especially in the coveted 18-34 age range.
24 Nov 2021
Mark Zuckerberg’s recent announcement about moving into the metaverse may have taken the industry by storm, but the concept of a virtual social space has been prevalent in literature and film since before the days of digital.
Eric-Alexis Fortier
23 Nov 2021
Advertisers need to understand the value of their advertising investments, especially on a medium as expensive as TV.
Mediaocean Team
23 Nov 2021
Here are seven clear signs that the moons of traditional linear television and digital TV+video are finally in alignment.
Lauren Johnson
22 Nov 2021
Ad tech companies are scrambling to get a bigger piece of TV advertising as more dollars from the $70 billion industry move to streaming and online video.
Alan Wolk
18 Nov 2021
The industry took notice of the massive numbers put up by Paramount Network’s “Yellowstone” which is now up to 12.7 million Live+3 viewers for its season premier and Adele’s “One Night Only” special on CBS which drew almost 10 million viewers.
Johnny Aldred
16 Nov 2021
How to make sure your Christmas campaign doesn’t get stuffed like a (hard-to-find) turkey.
Minnie Wang
16 Nov 2021
If Douyin is a Chinese counterpart of TikTok, Kuaishou is undoubtedly the Chinese nemesis of TikTok and Douyin.
Mediaocean Team
16 Nov 2021
Prestigious annual award recognizes cookieless solution for solving data gaps and safeguarding measurement with impressive match rates to first-party data.
Alan Wolk
11 Nov 2021
Mediaocean’s Chief Product Officer, Anupam Gupta, is seeing a move to what he calls “omnichannel first” optimization—campaigns that eschew the big single platform launch for one simultaneously aimed at multiple channels.
Tiffany Foxwell
09 Nov 2021
While ad fraud in the CTV space cannot be taken lightly, the industry already has experience tackling this issue across other formats, so there are best practices to follow.
Alan Wolk
04 Nov 2021
Hot takes on how TikTok will affect TV and what the blurring of social video and TV means for the industry and for advertisers.
Mediaocean Team
03 Nov 2021
Watch the recording to ensure your broader, informed perspective on what advertising will look like for all future TV and video.
Josephine Melvin
02 Nov 2021
One of the biggest days for retailers is fast-approaching, and when done right can boost customer sales enormously.
Dan Schreff
01 Nov 2021
The partnership empowers advertisers to accurately reach custom audiences and measure impressions across screens, without dependence on cookies, by incorporating Flashtalking’s privacy-friendly probabilistic device recognition ID, Ftrack, into the Cross Screen Media platform.
Mariah Cooper and John Harrington
29 Oct 2021
Facebook is changing its company name to Meta, founder Mark Zuckerberg announced on Thursday, as the conglomerate looks to overhaul its reputation and zeros in on the metaverse.
Kimeko McCoy
28 Oct 2021
As the social media advertising space grows more saturated, a startup snack brand is betting big on its organic meme strategy to stand out from the competition and build brand awareness.
Mediaocean Team
28 Oct 2021
Explore the 2021 Magic Quadrant for Ad Tech and discover Mediaocean's assessment by Gartner on Ability to Execute and Completeness of Vision.
Mediaocean Team
28 Oct 2021
Mediaocean recognized for Completeness of Vision and Ability to Execute
Kendra Clark
28 Oct 2021
Mark Zuckerberg announced that Facebook will be splitting into two branches: one arm focused on Facebook, Instagram, WhatsApp and the company’s other existing apps and one arm focused on the development of the metaverse.
Jack Neff
28 Oct 2021
CEO David Kenny pokes critics and competitors and says his relationship with NBCUniversal is just great.
Expert Panel
28 Oct 2021
Members of Forbes Business Development Council share 16 strategies to motivate and train inexperienced salespeople who lack the confidence, knowledge or skills to close the deal effectively and consistently.
Alan Wolk
28 Oct 2021
It’s not just Nielsen getting dinged from all sides or the death of cookies. It’s the realization that so long as consumer privacy is kept front and center, there’s just so much more the industry can do with the data it collects.
Jessica Goodfellow
27 Oct 2021
At the beginning of October, reports began emerging detailing how Facebook had ignored warnings about the harmful impacts its platforms could have while it prioritised "growth over safety."
Hannah Bowler
27 Oct 2021
Ad spend in 2021 Q4 will hit a record £7.9bn, 14% more than 2020. Bill Wise weighs in.
Robin Langford
26 Oct 2021
A gargantuan global media report out this week depicts a growing landscape of smart devices and a looming "metaverse."
John Glenday
26 Oct 2021
A far-reaching report informed by Insider Intelligence, Publicis and GWI has identified key digital trends worldwide following a mammoth analysis of 43 markets and the responses of 100,000 respondents over the first half of 2021.
Marketing Team
20 Oct 2021
Organizational structure reflects integration of Flashtalking and delivery of market-leading omnichannel advertising platform
Mediaocean Team
19 Oct 2021
Watch the recordings of our webinars and explore how to market to the professionals on LinkedIn that want to be treated like the fully rounded people they are.
Aaron Baar
18 Oct 2021
Hot topics are likely to include new ways to collaborate, emerging business models and societal issues as many attend their first conference in a long time. John Nardone weighs in.
John Nardone
18 Oct 2021
Mediaocean President John Nardone live onstage, taking a broader perspective on what advertising will look like for all future TV and video.
Mediaocean Team (NA/EMEA)
14 Oct 2021
If you’re stuck in the old siloed way of doing things, you'll quickly lose the attention of modern prospects and clients.
Mediaocean Team (APAC)
14 Oct 2021
Explore how to market to the professionals on LinkedIn that want to be treated like the fully rounded people they are.
Harold Henry
12 Oct 2021
The hires follow the recent acquisition of Flashtalking by global omnichannel advertising platform Mediaocean.
Bill Wise
11 Oct 2021
Streaming is now a core part of the omnichannel mix, and there’s a sense among everyone that the playbook for marketers is about to change.
Staff Reporters
11 Oct 2021
Flashtalking by Mediaocean has announced two new hires in the JAPAC region including Tiffany Foxwell as its new head of client services, and Eva Ericksen as creative development lead.
Mediaocean Team
11 Oct 2021
Tiffany Foxwell joins as Head of Client Services, while Eva Ericksen is new Creative Development Lead
Javed Laher
08 Oct 2021
Exclusive tips on effective selling from an insider who's worked with the biggest tech giants in the world.
John Glenday
05 Oct 2021
Believed to be the most severe failure in the company’s history, the crash has hit advertisers hard.
Mediaocean Team
01 Oct 2021
John will discuss the core challenges facing the video and CTV industry and its most important trends.
27 Sep 2021
It’s always been the case that marketers need to market the way that consumers consume – a campaign, after all, is nothing without an audience.
Mediaocean Team
23 Sep 2021
Flashtalking by Mediaocean has adopted a broader perspective than many CTV providers by considering what advertising will look like for all future TV and video.
Lance Neuhauser
23 Sep 2021
"There's a lot beyond just the converged media planning that we have the ability to do, given the assets that have now come together between 4C, Flashtalking, and Mediaocean."
Jon Lafayette
22 Sep 2021
Flashtalking, recently acquired by Mediaocean, launched its Video Plus ad server, which helps advertisers manage creative, reach, social, identity, verification and measurement across linear TV, digital video and CTV.
Mediaocean Team
22 Sep 2021
Comprehensive solution powers next-gen TV+Video ad serving with features that span creative, workflow, reach, social, identity, verification, and measurement.
Peter Adams
20 Sep 2021
Mediaocean's partnership with TikTok offers another sign that the social video app is reaching fresh levels of maturity as users sign up in droves and brands race to reach those eyeballs.
Joe Mandese
17 Sep 2021
TikTok has emerged as one of the most popular and fastest-growing new media channels among both advertisers and agencies.
Jon Lafayette
16 Sep 2021
The integration with TikTok will create efficiencies in the planning and buying process as well as improved performance through audience segmentation, creative optimization, and bid management.
John McCarthy
15 Sep 2021
TikTok has partnered with media intelligence company Mediaocean to open its inventory to a broader audience and pit it against digital rivals.
Mediaocean Team
15 Sep 2021
Companies to collaborate on integration of TikTok advertising into Mediaocean closed ecosystems optimization solution.
Brian Hunt and Ron Stitt
14 Sep 2021
"Transacting and buying news in an OTT/CTV environment across almost 300 individual stations has been made easy through working with Mediaocean."
Bill Wise
03 Sep 2021
We’re aiming to bolster our role as a foundational partner for agencies, their clients, and the whole advertising ecosystem.
Sarah Sluis
02 Sep 2021
Mediaocean switched private equity owners as it invests in the integrations of Flashtalking and 4C and sets its sights on cross-platform measurement.
James Hercher
01 Sep 2021
AdExchanger spoke with John Nardone and Lance Neuhauser about the company’s plans for the cash infusion, and how Mediaocean will evolve in the next few years.
Programmatic Spain
01 Sep 2021
For his part, Chris Baldwin, CVC Managing Partner, says, "We are committed to building a dynamic, customer-oriented organization."
MarTech Series
01 Sep 2021
The investment from funds advised by CVC and TA will continue accelerating growth and driving innovation at Mediaocean.
Advanced Television
01 Sep 2021
Mediaocean, the global omnichannel advertising platform, has announced an investment from funds advised by CVC Capital Partners, along with TA Associates.
Andy Plesser
31 Aug 2021
The majority stake in the company has been acquired by two PE firms: CVC Capital Partners and TA Associates.
Mediaocean Team
31 Aug 2021
Funds advised by CVC and TA are investing in Mediaocean
Gartner
23 Aug 2021
Early adopters, moderates, and the risk-averse will all benefit from high-level and detailed breakdowns of ad tech adoption and maturation.
Mediaocean Team
17 Aug 2021
Gartner 2021 Hype Cycle for Digital Advertising highlights peak expectations for over-the-top TV advertising.
Mediaocean Team
11 Aug 2021
Omnichannel advertising platform connects to customer ERPs to deliver end-to-end financial functions with enhanced automation, efficiency, and accuracy.
Stephanie Miles
05 Aug 2021
With much of the $664 billion advertising market in flux, there’s a renewed focus on omnichannel platforms that use integrated workflows to improve efficiencies and reduce redundant work.
Alok Choudhary
02 Aug 2021
The parameters and rules that govern the multitude of media channels are changing and are ever more complex.
27 Jul 2021
The modern sports fan engages fluidly with events like the Olympics. They might switch between two or even three screens during a live broadcast.
Mediaocean Team
27 Jul 2021
Positive sentiment is being rewarded online with action and attention. People want to be happy; they want to rally around something that gives them joy. Sports and their affinities give us precious opportunities as marketers.
Mediaocean Team
26 Jul 2021
This summer, there are so many new opportunities for engaging sports fans at home through digital channels. An omnichannel approach combined with better instincts for reactive marketing greatly increase your odds of winning the season.
Todd Spangler
23 Jul 2021
Snapchat’s daily active users average 293 million in the second quarter, an increase of 55 million, or 23%, year-over-year (and up from 280 million in Q1).
Max A. Cherney
22 Jul 2021
CMO Aaron Goldman on the advantages afforded to platforms with first-party data as Apple continues to roll out privacy changes.
Seb Joseph
19 Jul 2021
In the last month alone: Mediaocean acquired ad tech firm Flashtalking. Magnite swooped in for CTV ad server SprinServe. Verve Group owner’s move for Smaato.
Alan Wolk
19 Jul 2021
“Our mission is to unlock this omnichannel opportunity across all aspects of the media process,” says Aaron Goldman, Mediaocean’s Chief Marketing Officer.
Sarah Sluis
15 Jul 2021
The Flashtalking acquisition's effect on the independent ad server market and whether or not it could presage a Mediaocean IPO.
Lara O'Reilly
15 Jul 2021
Q&A with Bill, hot on the heels of Mediaocean's acquiring of adtech company Flashtalking.
15 Jul 2021
This week we announced that Mediaocean will acquire Flashtalking. There are lots of reasons we’re excited about this combination of companies but we’ll leave those to other forms of communications. Here we’d like to lay out ten tenets, nay, commitments that form the strength of our value proposition in the marketplace.
Tony Rifilato
14 Jul 2021
"CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses, so the solutions for personalized creative, verification, and analytics will bring tremendous synergy."
Daniel Carnahan
14 Jul 2021
The acquisition will integrate Flashtalking’s ad serving, creative, identity, and verification capabilities with Mediaocean’s media planning and buying across various devices and formats.
Tony Rifilato
14 Jul 2021
The deal with Flashtalking comes exactly a year after the acquisition of programmatic buying platform 4C.
Joe Mandese
14 Jul 2021
Both companies have worked to develop new technology and interfaces for planning, buying, and posting digital media.
Stephen Lepitak
14 Jul 2021
The two companies have worked together since 2018 incorporating ad serving data in media buying services
Robert Andrews
14 Jul 2021
Flashtalking CEO John Nardone on why marketers seek trusted, independent solutions to manage the rise of big tech.
MarTech Series
14 Jul 2021
Mediaocean To Acquire Flashtalking, Adding Complementary Solutions To Power $200 Billion In Annualized Media Spend
AIT News Desk
14 Jul 2021
The announcement comes at a critical inflection point for the advertising industry as marketers seek trusted, independent solutions to manage the rise of big tech.
Will Richmond
14 Jul 2021
Flashtalking works with agencies and brands, including giants like P&G’s international arm.
Programmatic Spain
14 Jul 2021
The union of both companies will create the most reliable independent technology platform on the market for omnichannel advertising.
Jon Lafayette
14 Jul 2021
The deal comes at a time when ad tech companies are either merging or going public as the industry consolidates.
Niamh Carroll
14 Jul 2021
The acquisition builds on an existing partnership that the two companies launched in 2018 to incorporate Flashtalking’s ad serving data into the media buying workflow.
Advanced Television
14 Jul 2021
“Bringing together Mediaocean and Flashtalking is an incredible opportunity for our customers, employees, and the industry at large,” said Bill Wise.
Jonathan Symcox
14 Jul 2021
The announcement comes at a critical inflection point for the advertising industry as marketers seek trusted, independent solutions to manage the rise of big tech.
Marketing Team
13 Jul 2021
Combined companies will establish the most trusted, independent technology platform for omnichannel advertising with emphasis on cross-channel video and dynamic creative.
Alexandra Bruell
13 Jul 2021
Flashtalking, known for its ad server, is the latest in a string of Mediaocean acquisitions aimed at enhancing its digital ad technology
Bill Wise
07 Jul 2021
Bill on our mission and maturation, plus his acquisition philosophy as both an investor and a CEO.
Mediaocean Team
06 Jul 2021
The best marketers and athletes have a lot in common, including improvement through practice, flexibility, and reliance on data for optimum performance. Our summer of sport webinar and companion report will improve your game.
05 Jul 2021
Why the changing viewing habits for the football tournament require a new approach from broadcasters and advertisers.
Mediaocean Team
02 Jul 2021
What media buyers should know about each TV environment: from best practices and use cases to pitfalls and challenges.
Stuart Smith
02 Jul 2021
Nimble marketers, always tuned to the moment, realise it’s never too late to launch or invent an effective campaign.
Stephanie Dorman
02 Jul 2021
Our Chief People Officer on shifting customer demands, embracing change, and doing business in a new reality.
Nicole Brown, Robbie Smolko, Rob McEvily
23 Jun 2021
A reminder of the importance of simply listening to people's stories without putting your own lens on anything.
Anupam Gupta
21 Jun 2021
We should be mindful of the impact that fundamental technological decisions can have on digital ethics.
Bill Wise
15 Jun 2021
Join us on Juneteenth as we renew our commitment to bring change to our industry and the world.
Stephen Lepitak
11 Jun 2021
In case you hadn’t already noticed the tsunami of Euros adverts, Mediaocean jumps in and provides detailed research on fans across 15 markets.
09 Jun 2021
In the intelligent, digitalised future of media, we can learn a lot from the world's best football squads.
Lizzy Hillier
08 Jun 2021
The coronavirus pandemic still has wide-ranging ramifications for marketing and advertising (as well as a number of other sectors like travel, entertainment and FMCG).
Lance Neuhauser
04 Jun 2021
Lance steps into TV[R]EV's Thought Leaders Circle and discusses the critical importance of omnichannel advertising.
Mediaocean Team
03 Jun 2021
Euros fans in the UK are 40% more likely than the average sports fan to message people during events.
Joseph O'Halloran
03 Jun 2021
With the delayed football tournament set to kick off in a matter of days, the Euros is set to draw unprecedented TV, online and social engagement says a study from Mediaocean.
Paul Skeldon
03 Jun 2021
Mediaocean partnered with GWI to launch new research on how changes in engagement are set to give fans of the Euros the full experience.
Advanced Television
03 Jun 2021
Mediaocean partners with consumer insight specialist GWI to launch new research on engagement at the Euros football tournament.
Lance Neuhauser
02 Jun 2021
MO President Lance Neuhauser asked 7 ad execs to vote thumbs up or down on statements about the 2021-22 Upfront process (and the insights flowed).
Anupam Gupta
26 May 2021
Anupam Gupta discusses how ad buyers can successfully navigate the omnichannel world, noting the rise of closed ecosystems by different content providers and platforms.
Stephanie Dorman
26 May 2021
Chief People Officer, Stephanie Dorman, joins Jack Gottlieb to discuss how Learning & Development leaders can drive change within their organizations.
Mediaocean Team
25 May 2021
This past year has accelerated marketing and advertising innovation and shifted the way in which we consume media – including television and digital. Watch industry leaders discuss trends in the 2021 Upfronts, behind-the-scenes perspectives, and how omnichannel came into play with convergence across linear and streaming video.
Advanced Television
21 May 2021
Lance Neuhauser talks about Mediaocean's mission critical software proposition and what it means by 'omnichannel advertising'.
Internet Retailing
19 May 2021
Pinterest adds live streaming tutorials to its app as it continues it rapid up-take of video engagement.
Mediaocean Team
19 May 2021
Canvas and Mediaocean collaborate to produce positive results, testifying the importance of tools that automate workflows for agencies contending with a fragmented market of media channels.
Michael Bürgi
11 May 2021
Media buying briefing: attention metrics vie for the industry’s, well, attention. Will it take root?
Digiday compiles data from research and measurement firms. highlighting Mediaocean advertiser data spend across Amazon, Facebook, Instagram, Linkedin, Pinterest, Snap, and Twitter.
Lara O'Reilly
11 May 2021
CEO Bill Wise comments on Apple's latest hire and approach to digital advertising.
Terence Kawaja
11 May 2021
Luma Partners CEO Terence Kawaja comments on M&A trends, highlighting major investments in adtech such as the Vista Private Equity and Mediaocean acquisition.
Andy Plesser
10 May 2021
President Lance Neuhauser joins BeetTV President 's Andy Plesser on BeetCast - tune in as the pair cover the naming of 4C, music education, omnichannel marketing, innovation, and more.
Megan Graham and Annie Palmer
06 May 2021
CMO Aaron Goldman comments on Apple's latest update and how Amazon can accelerate growth.
MediaSnack Meets (ID Comms)
05 May 2021
CEO Bill Wise joins Co-Founder of ID Comms Tom Denford on MediaSnack Meets.
Cynopsis Media
05 May 2021
Amazon now has 120 million monthly viewers on OTT between Amazon live sports, Fire TV, Twitch and IMBd TV, according to Mediaocean, with 60% of viewers A18-49. The advertising business is growing 77% in Q1, with $7B in revenue, per data points about Amazon as an ad platform.
Stephen Lepitak
05 May 2021
After the Covid-19 pandemic cratered marketing budgets more significantly than any event in the modern era, there’s an understandable desire to figure out what’s to come.
Robin Langford
04 May 2021
Twitter continues to grow its advertising business with a 28% increase in revenue year-on-year in Q1.
Digital Strategy Consulting
04 May 2021
Twitter increased quarterly revenue on the strength of ad sales, but its user numbers fell short of expectations.
Robin Langford
04 May 2021
Amidst a monster earnings report, Amazon Advertising continues to grow faster than its core business and faster than most other ad-supported media properties.
Digital Strategy Consulting
04 May 2021
Amazon reported first-quarter results and guidance that far exceeded expectations as a pandemic-driven pick-up in online shopping and cloud demand showed no signs of slowing down.
Tony Rifilato
30 Apr 2021
CEO Bill Wise speaks to the ongoing transformation of CTV and the adtech industry.
Erika Wheless
28 Apr 2021
CMO Aaron Goldman comments on Pinterest’s full-funnel opportunity with a closed-loop solution for resolving identity and measuring outcomes.
Alice
28 Apr 2021
Global marketing spending has “regained lost ground” since September and in March reached its highest growth in 15 months.
James Warrington
28 Apr 2021
The Swedish music platform enjoyed a bumper year in 2020, with paid subscribers hitting 155m thanks to higher demand for music and podcasts during the pandemic.
Sudipto Ghosh
28 Apr 2021
Spotify Premium Subscribers grew 21% Y/Y to 158 million in the quarter, hitting the top end of the company’s internal guidance range.
Robin Langford
27 Apr 2021
CMO Aaron Goldman reflects on Snap’s combination of deeply-engaged audiences and closed-loop targeting.
Charlotte Tobitt
27 Apr 2021
Global marketing spend has been “making back lost ground” since September, reaching its highest growth in 15 months in March.
Mediaocean Team
21 Apr 2021
View how the pandemic and U.S. cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).
Mediaocean Team
21 Apr 2021
View how the pandemic and UK's cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).
Joseph O'Halloran
16 Apr 2021
With the Tokyo 2021 Olympic Games just under 100 days away, research from GWI has revealed that digital channels will be a central viewing strategy for US and UK consumers with streaming-hungry millennials are most eager to watch and support the games this year.
Paul Skeldon
16 Apr 2021
The reopening of stores is set to usher in true omni-channel retail and the rise of omni-data will changes retail in profound ways.
Bill Wise
15 Apr 2021
CEO Bill wise speaks to Google's latest cookie announcement, its influence in the industry, and what marketers can do to stay agile by way of omnichannel advertising.
Robin Langford
14 Apr 2021
Mediaocean has announced a new product model, the Omnichannel Advertising Platform, along side a major re-brand.
13 Apr 2021
As the peak of the pandemic recedes, and lockdown restrictions are gradually lifted for (what we hope will be) the last time, it’s an experience that many of us will be having even in our closest cities. Visiting retail and entertainment districts for the first time in months, we’ll find changes that have happened all around us while we weren’t looking.
Anupam Gupta
13 Apr 2021
On the one hand, there’s UEFA: the ultimate association for anything involving football on the European continent, with competitions that are watched worldwide. On the other, there’s TikTok: the gamified video highlights reel incumbent which is closing in on a billion active users. Merge both, and you have a powerful offering, one that is capable of interacting with millions upon millions of fans.
Anupam Gupta
06 Apr 2021
Everything digital has been fast-forwarded by the pandemic, and the perception of sports events across the world has changed as well, writes Anupam Gupta, Chief Product Officer at Mediaocean.
Jon Lafayette
29 Mar 2021
Marketers get new access to data, programmatic and commerce platforms through NBCU partnerships with Mediaocean.
29 Mar 2021
Mediaocean CMO Aaron Goldman speaks to the new paradigm and its presence in the industry.
Bill Wise
25 Mar 2021
You may have noticed some of the changes we've been making at Mediaocean, and it's just the beginning.
Mediaocean Team
23 Mar 2021
Watch the recording to see how today’s innovators are enabling transformation.
Jeanine Poggi
22 Mar 2021
Media giant strikes a deal with Facebook and Instagram to extend shoppable opportunities on social and partners with Mediaocean to improve automation and digital processes.
Robert Williams
22 Mar 2021
Mediaocean is transforming its ad software suite for the age of convergence, pulling together its products into a single platform.
Mediaocean Team
22 Mar 2021
Industry-standard software unifies media management, media finance, and media intelligence with omnichannel data warehouse.
Andrew Blustein
22 Mar 2021
Mediaocean, a ubiquitous software provider within the advertising industry, is consolidating its product suite into one core offering.
Mediaocean Team
19 Mar 2021
Learn what it takes to make omnichannel advertising a reality.
Amarjeet Sharma
17 Mar 2021
Mediaocean Chief People Officer Stephanie Dorman talks DE&I on Radically Inclusive podcast.
Elena Ratinov
11 Mar 2021
Mediaocean Director of Development Elena Ratinov reflects on her experiences and the importance of gender parity in the workplace.
Mediaocean Team
09 Mar 2021
Mediaocean is one of three companies to receive the Customers’ Choice distinction in this report.
Mediaocean Team
24 Feb 2021
Mediaocean is one of three companies to receive Customer's Choice distinction in the Voice of the Customer report.
Bill Wise
22 Feb 2021
CEO Bill Wise talks challenges of interoperability among digital platforms and TV, measurement vs. currency, the need for identity, and more.
Dave Infante
22 Feb 2021
CMO Aaron Goldman comments on TikTok's potential to get Snapchat-like revenues just on the back of a standard ad offering.
Rachel Lyall
19 Feb 2021
In a world where every aspect of daily life can be linked back to tech, there’s something unique about dating apps.
16 Feb 2021
CMO Aaron Goldman speaks to the need for a more human experience when it comes to digital, and how to make it happen.
11 Feb 2021
CMO Aaron Goldman speaks to Mediaocean TV social lift data and how brands must look beyond the spot when buying Super Bowl ads.
Janet Stilson
11 Feb 2021
Fox Television Stations’ new FLX service, now included on the Mediaocean platform, allows advertisers to buy availabilities across its linear TV stations and about 150 OTT and CTV options.
Phoebe Bain
10 Feb 2021
CMO Aaron Goldman compares Mediaocean social lift data between brands who bought spots, and brands who opted out of Super Bowl LV.
08 Feb 2021
Aaron Goldman, Mediaocean CMO joins Yahoo Finance to break down ad trends during the Super Bowl.
04 Feb 2021
Super Bowl LV: take a look at what’s the same, what’s different, and when you need to call an audible.
Megan Graham
04 Feb 2021
CEO Bill Wise speaks to Budweiser buzz and how the brand is executing an omnichannel campaign without a Super Bowl ad.
Kaya Ismail
03 Feb 2021
Mediaocean CMO Aaron Goldman speaks to on Amazon Go's Just Walk Out technology and how it extends beyond bricks-and-mortar.
Mediaocean Marketing
01 Feb 2021
Mediaocean partnered with BIT to for a session that explores the world of advertising and marketing technology.
Josh Sternberg
01 Feb 2021
Mediaocean analyzed TV social lift* over the past month for 38 brands who ran Super Bowl last year or are scheduled for this year’s game. CMO Aaron Goldman dives into the data and whether or not advertising in the Super Bowl is
worth it.
Robin Langford
29 Jan 2021
CMO Aaron Goldman speaks to Facebook's Q4 and what's on the horizon as the worlds of social and commerce collide.
22 Jan 2021
CFOs and CMOs need to work together to effectively to overcome challenges, especially during uncertain times.
Mediaocean Team
13 Jan 2021
Continued focus on diversity, equity and inclusion encourages employees to be mission-driven and courageous in action
Bill Wise
12 Jan 2021
If 2020 has taught us anything, it’s that predictions are futile. And yet, some trends did prove durable through the chaos.
Seif Hamid
06 Jan 2021
Mediaocean's Chief Partnerships Officer discusses how converged TV can't support the hefty ad tech fees that characterize open web digital.
Rachel Lyall
05 Jan 2021
Read how COVID-19 has impacted Rachel's day-to-day working life and what trends she is seeing in the market.
Karlene Lukovitz
23 Dec 2020
CEO Bill Wise speaks to the rise of streaming providers and how broadcasters can best prepare for the converged world.
Ramsey McGrory
17 Dec 2020
Watch Chief Commercial Officer Ramsey McGrory discuss closed ecosystems' use of first-party data and how retail media sellers follow suit.
Cynopsis Media
17 Dec 2020
President Lance Neuhauser and other industry leaders comment on the trends of multichannel convergence heading into 2021.
16 Dec 2020
CMO Aaron Goldman highlights the ways in which the CMO and CFO can become a dynamic duo.
Ramsey McGrory
15 Dec 2020
CCO Ramsey McGrory speaks to the emergence of retail media sellers and how they are transforming the landscape.
Dr. Alok Choudhary
15 Dec 2020
Chief Scientist Dr. Alok Choudhary speaks to the evolution of AI in media and what’s to come.
Drew Kane
09 Dec 2020
CCO Drew Kane discusses the launch of new tools to bring further efficiencies to the automation of ad sales.
Mediaocean Marketing
07 Dec 2020
We’re backing up the media’s coverage of holiday ads with Mediaocean's insights on social lift and sentiment.
Mediaocean Marketing
02 Dec 2020
TVRE gives brands the power to leverage unique audience intelligence to maximize reach and efficiency across TV, CTV, and social.
Tipser
01 Dec 2020
CMO Aaron Goldman highlights the evolution of online behavior and need for shoppable content as the holiday season approaches.
Tipser
30 Nov 2020
CMO Aaron Goldman on shoppable content and the evolution of online behavior, "brands and publishers need to adapt accordingly."
Allison Schiff
25 Nov 2020
CMO Aaron Goldman comments on the shift to digital shopping and the importance of a frictionless experience this holiday season.
Mediaocean Team
18 Nov 2020
Expanded capabilities help marketers integrate local TV into omnichannel advertising strategies
Kelsey Headley
18 Nov 2020
As an omnichannel platform, Mediaocean is standardizing workflow and improve efficiency across channels.
Aaron Goldman
13 Nov 2020
In this podcast, CMO Aaron Goldman talks company culture, the bringing together of two businesses during a pandemic, and more.
Mediaocean Team
12 Nov 2020
Watch a conversation surrounding connected TV, OTT, and how banks can use data targeting and CRM activation to reach new audiences.
Mediaocean Team
10 Nov 2020
Integration brings Sprinklr’s Modern Advertising together with Mediaocean’s ad management platform to automate planning, buying, and measurement of social media advertising
Lauren Johnson
04 Nov 2020
Business Insider covers the launch of Mediaocean and Disney HotStar ad buying platform.
Tom Dotan
03 Nov 2020
CMO Aaron Goldman comments on brands transitioning their spend to social media platforms and what it means for programmatic ads.
Robin Langford
30 Oct 2020
Mediaocean Media Intelligence brand data shows increased Amazon ad spend - CMO Aaron Goldman speaks to Amazon revenue and the positioning for its advertising business to further grow.
Robin Langford
30 Oct 2020
As Twitter reports earnings for its third quarter, CMO Aaron Goldman highlights Twitter's revenue and strength in advertising despite low user growth.
Robin Langford
30 Oct 2020
CMO Aaron Goldman speaks to Facebook's Q3 revenue and the way brands increase their ad budgets year-over-year.
29 Oct 2020
CMO Aaron Goldman takes a deeper look at the growth of TikTok and how marketers should be taking notice.
Megan Graham
29 Oct 2020
CMO Aaron Goldman, speaks to Mediaocean data as ad spend increases almost 40% year over year in the third quarter.
Anupam Gupta
28 Oct 2020
Mediaocean CPO Anupam Gupta speaks to TikTok’s unique space in the media ecosystem.
Mediaocean Team
24 Oct 2020
A nationwide seafood restaurant partnered with their media agency to find untapped audiences on CTV using TV reach extension.
Mediaocean Team
24 Oct 2020
Cow & Gate worked with their media agency, Merkle | Periscopix to optimize budget and creative assets using smart groups.
Mediaocean Team
24 Oct 2020
PayPal teamed up with media agency, Havas, to sync social ads on Facebook to real-time commercials.
Adam Epstein
23 Oct 2020
CMO Aaron Goldman speaks to TikTok’s space in media and the opportunity for the brand to get Snap-like revenues.
Anne Freer
23 Oct 2020
CMO Aaron Goldman speaks to how content and direct response helped Snap become an essential part of omnichannel advertising.
Megan Graham
06 Oct 2020
CMO Aaron Goldman speaks to triple digit uptick in Snap spend from last year: “Whether it’s back-to-school or the run-up to holiday season, they’re firing on all cylinders.”
Mediaocean Team
30 Sep 2020
Mediaocean was named one of two Visionaries in the Gartner Magic Quadrant for Ad Tech
Mediaocean Team
30 Sep 2020
Systems of record must evolve beyond paying the bills to synthesizing data and helping marketers focus on strategic decision-making.
Phoebe Bain
25 Sep 2020
CMO Aaron Goldman speaks to a a “seismic shift” in the TV world as viewer fragmentation drives upfront prices up.
Wayne Friedman
25 Sep 2020
CMO Aaron Goldman speaks to the relevancy of the TV upfront and how it enables agility and transparency.
Andrew Blustein
25 Sep 2020
CMO Aaron Goldman speaks to the transformation of the upfronts and the importance of, "how good you are with your data."
Mediaocean Team
24 Sep 2020
Company also named a Gartner peer insights customers’ choice, and recognized for its completeness of vision and ability to execute.
Mediaocean DE&I
23 Sep 2020
Hear industry leaders as they discuss allyship in action - from the office, to brands in the industry, and what they hope to see in the future.
Mediaocean Marketing
17 Sep 2020
Hear Fraser Woollard, Vevo's Nick Simonetti, and Spark Foundry's Jenna Balavram discuss the future of engaging local audiences through music videos.
Editor
09 Sep 2020
Karl Knights discusses the need for brands and advertisers to be agile and creative as they redefine the customer journey.
Pymnts
09 Sep 2020
CMO Aaron Goldman speaks to the potential for social technology to target advertising more tightly than ever.
07 Sep 2020
CMO Aaron Goldman outlines the trajectory of marketing innovation in online retail.
Mediaocean Marketing
20 Aug 2020
Sammy Ford, Zack Tamuzza, and Grace Rocco, reflect on their intern experiences this summer.
Adi Vinnakota & Sammy Ford
17 Aug 2020
When times are uncertain, it’s natural to want to cut costs, but consumers need strong, empathetic, consistent ad experiences.
Mediaocean Team
05 Aug 2020
As part of global expansion, Mediaocean also finalizes acquisition of 4C and merger of senior executive teams
03 Aug 2020
Marketing professionals have been talking about the ‘new normal’ and it's all about adaptability and intelligence, says CMO Aaron Goldman.
Mediaocean Marketing
16 Jul 2020
Together, the combined companies are uniquely positioned to deliver on the requirements for future success.
Bill Wise
16 Jul 2020
A letter from Mediaocean's CEO Bill Wise on the exciting acquisition of industry leader - 4C.
Mediaocean Team
13 Jul 2020
Combination of companies will create the largest independent and open software solution for the advertising market
Sahil Patel
13 Jul 2020
WSJ covers Mediaocean's acquisition of 4C to create the modern system of record for omnichannel advertising.
Mediaocean Marketing
09 Jul 2020
Watch our first-ever live episode of Superpowers Podcast with Global CMO of General Motors, Deborah Wahl.
Mediaocean Team
30 Jun 2020
Partnership to help advertisers access NBC Spot On’s inventory through Mediaocean’s end-to-end media management platform.
Mediaocean Marketing
24 Jun 2020
Throughout the first weeks of COVID, we’re seeing the positive results of agility and flexibility – it’s agile on a whole new level.
Bill Wise
17 Jun 2020
CEO Bill Wise announces Juneteeth company closure and commitments to inclusivity and understanding.
Fraser Woollard
16 Jun 2020
TV buyers and sellers are facing the most unpredictable upfronts season yet - fast and flexible is the only choice.
Mediaocean Marketing
10 Jun 2020
Watch Fraser Woollard and YouTube’s Elliott Nix, as they discuss the digitization of TV media and the importance of integration.
Fraser Woollard
29 May 2020
Turmoil during 2020 upfronts season saw an acceleration of trends already in motion and an opportunity to lean into their benefits.
Mediaocean Marketing
19 May 2020
Watch NBCU, Canvas, GroupM, Bayer, and Mediaocean discuss the the 2020 upfronts and what to expect.
Ramsey McGrory
14 May 2020
Supply chain transparency requires connecting key data points to measure investment at scale.
Mediaocean Team
01 May 2020
UNICEF worked with their media agency, The Kite Factory, to garner the attention of potential donors and earn donations by leveraging Mediaocean affinity audiences.
Cordie DePascale
28 Apr 2020
How well you fare in a crisis – including this one – depends largely on how easily you can switch gears.
Mediaocean Team
22 Apr 2020
Expansion of partnership to further automate in-flight broadcast campaign validation.
Andy Jacobson
08 Apr 2020
COVID-19 has re-shaped marketing - here are four strategic shifts taking hold throughout the pandemic.
Mediaocean Marketing
25 Mar 2020
Alan Lemery, VP, Data Science and Product, explores both short-term and long-term changes to marketing plans.
Mediaocean Team
10 Mar 2020
A leading appliance brand worked with the Mediaocean Enterprise Activation team to optimize campaigns and drive high ROAS.
Mediaocean Team
02 Mar 2020
A leading tech company worked with media agency, Mindshare, to target a unique audiences and drive revenue during the Cyber 5 shopping period.
Mediaocean Team
02 Mar 2020
A leading tech company worked with their media agency, Mindshare, to analyze and act on their source-of-truth data.
Michael Mandel
05 Feb 2020
If you're willing to invest in technology, it's only logical to embrace a change culture - learn how we did just that in 5 easy steps.
Mediaocean Team
05 Feb 2020
Ugg worked with media agency, Jellyfish, to target ultra-relevant shoppers during their Cyber 5 campaign resulting in high ROAS.
Mediaocean Team
05 Feb 2020
Ahalogy needed to streamline their time-consuming QA process for campaigns and sought a solution to ensure accuracy and save time.
Mediaocean Team
31 Jan 2020
Telenor Pakistan worked with OMD to set up trigger-based Facebook campaigns resulting in high engagement and low cost-per-reach.
Mediaocean Team
29 Jan 2020
Mediaocean acquires Paris-based media management software provider MBS to expand offering to global brands and agencies
Mediaocean Team
22 Jan 2020
Newly formed position to oversee global account management and client services for all Mediaocean customers.
Mediaocean Team
07 Jan 2020
Mediaocean offers planners and buyers streamlined access to YouTube inventory locally
Bill Wise
03 Dec 2019
If history teaches us anything about monopolies, duopolies or defined industry hierarchy, it’s this: nothing lasts forever.
Bridgette Webb
30 Oct 2019
Mediaocean CEO Bill Wise sits down with Yahoo Finance to discuss predictions around the future of the walled gardens.
Manu Warikoo
08 Oct 2019
The industry is undergoing tremendous transformation, and Local TV buying must evolve with that change.
Ramsey McGrory
02 Oct 2019
How might Amazon’s broadband trial impact the advertising industry? Marketers should pay attention...
Mediaocean Team
16 Sep 2019
Strategic acquisitions extend Mediaocean's ability to deliver global cross media planning and buying capabilities to global clients
Mediaocean Team
09 Sep 2019
Next phase to move the local TV buying industry towards more modern approach while maintaining historical needs of the buying.
Mediaocean Team
01 Sep 2019
Companies to collaborate on simplifying broadcast spot ordering, avail proposal and response processes, saving ad buyers and sellers time and money.
Marabia Smith
30 Jul 2019
Bill Wise sits down with Julie Hyman, Adam Shapiro, and Brian Cheung to discuss advertisements candidates are paying attention to.
Mediaocean Team
09 Jul 2019
Woodford Reserve captured the attention of second-screen viewers leveraging TV sync during the Kentucky Derby.
Mediaocean Team
27 Jun 2019
NBCUniversal participates in the first integrated end-to-end RFP and order process
Mediaocean Team
24 Jun 2019
Premium Media 360 and Mediaocean partner to automate in flight campaign validation for broadcast
Mediaocean Team
24 Jun 2019
Legal & General worked with media agency, Merkle | Periscopix to drive awareness and engage their target audience for their insurance product.
Ramsey McGrory
20 Jun 2019
Ramsey McGrory interviews marketing leaders to discuss in-housing versus outsourcing at the Festival of Media.
Mediaocean Team
19 Jun 2019
Boost’s media agency, Merkle|Persicopix, ran two campaigns using Mediaocean that focused on generating traffic and video views.
Mediaocean Team
16 May 2019
Syncbak and Mediaocean partnership allows buyers to purchase premium OTT inventory using traditional linear workflows.
Stephanie Dorman
14 May 2019
Stephanie Dorman discusses the importance of customer care from implementation to adoption.
Mediaocean Team
01 Apr 2019
Combination of media planning and buying with creative asset workflow results in significantly reduced labor-intensive tasks while increasing morale among agency teams
Bill Wise
11 Mar 2019
Despite the demise of Amazon’s plans to build HQ2 in NYC, the city's booming tech scene has never been stronger.
Mediaocean Marketing
22 Feb 2019
Joined by General Motors CMO, Mediaocean leaders discuss their workplace experiences and the state of female leadership.
Mediaocean Team
11 Jan 2019
Utilizing sports sync in Mediaocean's platform, Wall’s synchronized Facebook ads to key moments throughout the tournament.
Ramsey McGrory
14 Nov 2018
While traditional DSPs grow, they leave the door open for a handful of upstarts to move in and scale.
Michael Mandel
10 Sep 2018
Michael Mandel talks tips for promoting change management within the organization.
Ramsey McGrory
22 Aug 2018
Mediaocean's Ramsey McGrory speaks to the early days of programmatic and how the industry continues to morph.
Mediaocean Team
19 Jun 2018
New blockchain consortium includes Kellogg, Kimberly-Clark, Pfizer And Unilever
Mediaocean Team
13 Jun 2018
Leading coffee company leverages emoji targeting on Twitter to generate stronger engagement with consumers based on their emotions.
Mediaocean Team
13 Jun 2018
Partnership to further buy-sell automation for local broadcast TV, using elements of automated intelligence and data-infusion.
Mediaocean Team
12 Jun 2018
Partnership to enable agencies greater access to Sinclair media offerings through Mediaocean's platform.
Mediaocean Team
07 Jun 2018
Partnership to enable agencies to access Vevo’s inventory within Mediaocean’s end-to-end media management platform.
Mediaocean Team
05 Jun 2018
Kraft Heinz maximizes reach among their key target audience by syncing Facebook ads to commercials.
Mediaocean Team
09 Apr 2018
Partnership to integrate Operative’s media sales platform with Mediaocean’s buying platform.
Danielle Sichuk
22 Mar 2018
The industry has struggled with fundamental transparency issues – here are a few best practices for solving them.
Matt Field
13 Mar 2018
With GDPR soon coming into effect, take a look at how Mediaocean has prepared to protect your data.
Mediaocean Team
23 Feb 2018
Guide Dogs charity partners with media agency, MC&C, to uncover relevant, highly engaged audiences resulting in ROI.
Mediaocean Team
01 Feb 2018
Media Place Partners has added Mediaocean to its lineup of tools to provide integrated cross-media management software.
Mediaocean Team
09 Jan 2018
The partnership will extend the benefits of automation to all linear TV transactions
Mediaocean Team
18 Oct 2017
OVO Energy and Merkle | Periscopix sync Facebook ads with real-time weather data to increase their conversion rate at a much cheaper cost-per-acquisiton.
Mediaocean Team
02 Oct 2017
The agency group replaced their manual reporting process with an automated data feed, saving hundreds of hours each reporting cycle with 100% accuracy.
Mediaocean Team
26 Sep 2017
New alliance speeds creative execution of automated TV buys for leading agencies and blue-chip brands
Mediaocean Team
21 Sep 2017
Mediaocean expands its client base of large-independent agencies with the addition of Camelot.
Mediaocean Team
20 Sep 2017
Mediaocean expands its client base of large-independent agencies with the addition of The Richards Group.
Mediaocean Team
12 Sep 2017
Partner integration brings 4C's advanced TV and social media activation into Mediaocean's cross-media management platform
Mediaocean Team
22 Aug 2017
Media Intelligence tool enables faster, data-based decision making by restoring 86% of time previously spent on manual reporting tasks.
Mediaocean Team
25 Jul 2017
PHD, MTV’s media agency, wanted to reach the most relevant audience by targeting fans of similar MTV shows.
Mediaocean Team
01 Jul 2017
Partnership to extend the reach of TV buying by providing ability to access premium digital video inventory through TV workflow.
Mediaocean Team
22 Jun 2017
Partnership to provide agencies with an alternative data set to advance audience buying (or targeting) capabilities.
Mediaocean Team
07 Jun 2017
Booyah leverages Pinterest audiences to reach upper-funnel KPIs.
Mediaocean Team
24 May 2017
Partnership to create a fully integrated linear TV planning and optimization solution for the upfront and scatter markets.
Mediaocean Team
03 May 2017
NCM’s premium video cinema inventory now available in Mediaocean’s Spectra local broadcast systems in 97 DMAs
Mediaocean Team
26 Apr 2017
Mediaocean was deployed to deliver bespoke GIFs for each big-play moment, when NFL fans are most likely to turn their attention to social media.
Mediaocean Team
05 Apr 2017
A major broadcast television network found social engagement positively impacts tune-in using affinities.
Mediaocean Team
18 Feb 2017
By using Mediaocean's self-serve platform, Performics took advantage of additional Facebook targeting and campaign management features.
Mediaocean Team
08 Dec 2016
AerServ is the first in-app supply side platform to support this offering
Mediaocean Team
05 Dec 2016
Turner’s team worked with Mediaocean to develop a seed list of recent TV shows, movies, and celebrities that were highly relevant to the theme and genre of the upcoming film release.
Mediaocean Team
26 Oct 2016
New Connect Programmatic partners The Trade Desk, Mediamath, TubeMogul and Rocket Fuel integrate to streamline multi-media buying workflow
Mediaocean Team
05 Oct 2016
Katz Broadcasting and Mediaocean announce a partnership enabling agencies to access both Grit’s and Escape’s inventory.
Ramsey McGrory
11 Aug 2016
We often talk convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing?
Mediaocean Team
07 Jul 2016
Mediaocean acquires INVISION Inc., a leading provider of cross-device sell-side workflow solutions to major media companies
Mediaocean Team
26 May 2016
Mediaocean incorporates Integral's viewability data into its Prisma Media Management platform giving users immediate access to viewability data
Mediaocean Team
19 May 2016
Software leader's strategic acquisition links media planning and buying for full media lifecycle solution.
Bill Wise
29 Apr 2016
The ad tech market is seeing an uptick in big-name M&A transactions and the trend isn’t slowing down anytime soon.
Mediaocean Team
14 Jan 2016
Software leader’s strategic acquisition enables global media buying and bill/pay for agencies, expanding their capabilities and facilitating greater ROI for campaigns
Mediaocean Team
16 Dec 2015
Partnership enables Mediaocean clients to access over 80 percent of US streaming audio market
Stuart Smith
07 Dec 2015
Impactful and resilient, TV advertising still achieves record revenues, retaining its appeal despite the rise of new channels.
Mediaocean Team
13 Aug 2015
Winners of Mediaocean Women in Technology Scholarship Fund are announced.
Mediaocean Team
23 Jun 2015
Mediaocean and Cox Reps announce a partnership providing media buyers access to local market level digital inventory.
Mediaocean Team
16 Jun 2015
Partnership to expedite the payment process in the advertising and marketing industries.
Mediaocean Team
09 Jun 2015
Acquisition signifies new phase of growth and innovation
Mediaocean Team
02 Jun 2015
Partnership to enable agencies to access Bounce TV inventory in Mediaocean's end-to-end platform.
Mediaocean Team
05 Mar 2015
Partnership to enable agencies to access Spotify’s audio inventory within Mediaocean’s end-to-end platform.
Mediaocean Team
26 Feb 2015
Mediaocean announces partnership with Rentrak and the use of its TV measurement ratings as a currency.
Stuart Smith
08 Aug 2014
Times are changing for media agencies - the advertising ecosystem has never been so complex.
Fraser Woollard
07 Feb 2014
The trend of a completely connected, mobile world has a huge message for anyone building apps or products for the enterprise.
Mediaocean Team
11 Dec 2013
Connect allows ad servers, data solution providers, supply businesses, and technology providers to seamlessly integrate into critical platforms that ad buyers, planners, and agency management rely on to perform
Bill Wise
01 Oct 2013
With AOL's programmatic "upfronts" behind us, it's time to consider how much sense an upfront market for online ads actually makes.
Mediaocean Team
21 May 2013
Mediaocean and ADstruc form partnership to provide the first fully integrated ad management solution for the outdoor advertising industry
Mediaocean Team
30 Apr 2013
AOL, FreeWheel, and Mediaocean partner to connect television buyers with digital viewing
Bill Wise
23 Apr 2013
The industry needs to provide usability that guides users and automation that takes human error out of the picture.
Bill Wise
19 Feb 2013
In addition to operating across open web, Facebook aims to address attribution so marketers can better measure ROI.
Liz Jaques
01 Mar 2012
Mediatel covers the completion of the MediaBank and Donovan Data Systems (DDS) merger.
AdExchanger
29 Feb 2012
AdExchanger covers the completion of the MediaBank and Donovan Data Systems (DDS) merger.
Bill Wise
31 Jan 2012
Mediaocean's CEO describes how the divided worlds of TV viewer and advertiser have become intimately connected.
Bill Wise
26 Jan 2012
CEO Bill Wise discusses openness and neutrality - the real issues at the center of ad tech's future.
Liz Jaques
26 Sep 2011
Mediaocean Founder Michael Donovan comments on historic changes at Donovan Data Systems (DDS).
Nicholas Carlson
26 Sep 2011
Business Insider covers the merger of MediaBank and Donovan Data Systems (DDS).
Emily Steel
26 Sep 2011
The Wall Street Journal covers the merger of MediaBank and Donovan Data Systems (DDS).
Alexandra Bruell
26 Sep 2011
AdAge covers the MediaBank and Donovan Data Systems (DDS) merger.
Joe Mandese
25 Sep 2011
MediaPost covers the MediaBank and Donovan Data Systems (DDS) merger.
AdExchanger
25 Sep 2011
AdExchanger covers the MediaBank and Donovan Data Systems (DDS) merger.
Mediaocean Team
25 Sep 2011
DDS and MediaBank announced they are merging to form a new company called Mediaocean.
Mediaocean Team
25 Sep 2011
Company officially forms March 1, goal to create universal operating system for the advertising business