- 06 Jul 2021
Summer of sport06 Jul 2021The best marketers and athletes have a lot in common, including improvement through practice, flexibility, and reliance on data for optimum performance. Our summer of sport webinar and companion report will improve your game.
- 25 May 2021
Webinar: Up close to the Upfronts25 May 2021This past year has accelerated marketing and advertising innovation and shifted the way in which we consume media – including television and digital. Watch industry leaders discuss trends in the 2021 Upfronts, behind-the-scenes perspectives, and how omnichannel came into play with convergence across linear and streaming video.
- 23 Mar 2021
The Omnichannel Imperative23 Mar 2021Watch the recording to see how today’s innovators are enabling transformation.
- 01 Feb 2021
Watch: Blacks in Technology Discussion on Ad Tech and Mar Tech01 Feb 2021Mediaocean partnered with BIT to for a session that explores the world of advertising and marketing technology.
- 16 Jul 2020
Why we're so excited about the combination of Mediaocean and 4C16 Jul 2020Together, the combined companies are uniquely positioned to deliver on the requirements for future success.
Social media is one of the best marketing strategies for helping your brand talk to your customers, prospects, and the world. Stand out using these creative best practices across Facebook, Instagram, Pinterest, TikTok, Twitter, and Snapchat.
Around for 33 years now, the World Wide Web has undergone a significant transformation since its inception, allowing users to participate in the creation of the web and connect with each other.
In an ad world rocked by changes to digital identifiers, creative is bouncing back in the order of priorities.
Rather than a straight shift from “legacy TV” to CTV, we’re likely to see video-viewing split between three different buckets for years to come. And the key to success for marketers is to focus on the audiences, not the devices or delivery mechanism.
The Metaverse is upon us and attracting more interest and investment with every passing day. David Berkowitz shares some thoughts.
In an exclusive interview, Mediaocean's President discusses the key ingredients that make a successful marketer, and the growing importance of contextual and semantic-based targeting, as the post-third party cookie ecosystem takes shape.
The event – Australia’s largest media and marketing conference – will welcome over 2,000 senior professionals and share ideas, insights, and new marketing strategies.
As the world emerges from the worst of the pandemic, and the trends it accelerated solidify into new realities, this year’s Golden Quarter is going to be the litmus test for how successfully marketers have evolved in recent years.
The creative elements of an ad – including its imagery, text and layout – can be assembled in real time and customized to be more effective with target audiences.
The streaming giant snubbed Google and Comcast for a major venture that will unlock a highly-lucrative new channel for performance marketers.
For brands that use Google’s platform as their primary ad server but want to use Flashtalking as a secondary ad server for personalization, we've got some very good news.
Building a cadence of trust with a consumer is important to striking the right balance within the consumer journey and creative communications.
It's easy for consumers to feel overwhelmed by a barrage of messages that all feel the same. How can a brand differentiate itself in a sea of sameness?
AdExchanger’s editors evaluated each entry based on the strength and breadth of its offerings, while examining client references and documented case studies.
A new report by ecommerce provider Edge by Ascential has revealed the most searched terms during Prime Day 2021, in anticipation for this year’s event, taking place across two days on July 12 and 13.
Candid thoughts from our EMEA SVP of Client Success on how to put together a winning multichannel ad campaign and how the ad tech industry could evolve over the coming months.
David Berkowitz weighs in as Old Navy and Stonyfield Farm look to assuage parents' concerns about inflation as kids return to in-class learning in full force.
Tune in to see what you missed in Cannes or experience it all over again. BYO rosé!
Nielsen and agencies have cited lack of Mediaocean integration as barrier for new currencies, but VideoAmp and Comscore now have cleared it, and iSpot.tv could be next.
VideoAmp data will be available in Mediaocean’s Spectra and Prisma platform, providing an easier way to process billing and reconciliation issues.
VideoAmp will integrate its cross-platform measurement data as currency for billing within Mediaocean's Spectra and Prisma tools.
Join us for meetings, conversations, and networking in Cannes at a beautiful hill-top villa just minutes away from La Croisette.
There’s plenty of talk these days about the demise of cookies – from the impact on martech stacks, to data onboarding and budget reallocations. But "cookieless" is not quite the most overused buzzword in advertising.
The brand needed an experienced partner with an understanding of how to localize within four main markets – US, Australia, Malaysia, and India – and develop a strategy to drive higher sales.
Challenged to think outside the box, Wavemaker’s precision team began by integrating Search Ads 360 with Mediaocean’s Social ads management.
New integration and solutions bring self-service ad creation, management, and optimization to TikTok.
Akhil Parekh, Mediaocean's SVP of Product Management for Converged TV, believes the promise of converged TV is bringing the best of broadcast television, addressable linear and connected TV together.
Michael and fellow senior execs will share thoughts about the multibillion-dollar connected TV advertising industry.
A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an area with massive opportunities for better ad performance due to its creative and productive capabilities.
CMO Aaron Goldman will be featured in the Thought Leader Spotlight at the Social Media & Influencer Strategies Summit, presenting "Social Advertising: It’s Time to Take it Personally!"
Mediaocean is unifying Drishyam’s artificial intelligence (AI) and natural language processing (NLP) driven ad-creative and auto-optimization within its Flashtalking by Mediaocean offering.
Strategy VPs will present "The Changing Shape of Omnichannel Video" and "Reaching Tomorrow’s TV Audience Everywhere"
Survey of over 600 advertising professionals uncovers most in-demand tech, and a clear concern about how the industry will adopt privacy-friendly identity solutions in a post-cookie environment.
Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers.
Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers, according to 600+ leaders at brands, agencies, media providers, and tech companies.
Survey of 600+ advertising professionals reveals that post-cookie identity and cross-channel planning and measurement are the most concerning issues for executives
Our VP of Social Strategy will be doing an exclusive product demo entitled "Scaling Social Ad Personalization and Performance."
Gartner Peer Insights is a free peer-review and rating platform designed for enterprise software and services decision-makers. Reviews go through a strict validation and moderation process in an effort to ensure they are authentic.
It's never been more important to create relevant experiences for customers and make sure they have consistent experiences across all social platforms.
Learn three actionable things you can do today to better understand TikTok, plus, master the strategic approach to TikTok for brands.
Unified offering provides a new industry model for managing viewability, brand safety, and fraud protection by adding verification natively into ad serving
Gartner defines the Ad Tech market as “technology for managing digital advertising across channels, including display, video, OTT/CTV, mobile, social and search with functions for targeting, campaign design, media buying, analysis, optimization and automation."
Women are more likely than men to take extended breaks from their careers, for myriad reasons.
It's now vital for brands to get paid social right to drive consumer adoption, stay relevant, and foster loyalty. This guide will show you how, step by step.
To reduce the strain on its ad ops staff, Vice Media is testing an integration between the sell-side order management platform Boostr and Prisma, Mediaocean’s digital advertising campaign management offering.
From its hit Netflix series Drive to Survive to its growing roster of global partners, F1 has led the way in capturing new audiences from emerging markets to deliver booming growth.
John will be featured in a 3-part series, leading with a discussion of first party data strategies and universal identity in 2022.
See VP of Strategy Michael Tuminello in conversation about gamers (aka 1.2 billion livestream watchers), who represent a very global and wildly diverse collection of interests, age groups and demographics.
In addition to being a great leader, John has relentlessly pushed the frontiers of innovation in the industry.
Buy-side ad servers are best positioned to help agencies and advertisers navigate and get the most out of the evolving CTV ecosystem for two reasons: they see more of the media plan than publishers or DSPs, and they offer unbiased measurement.
David opines on the future of advertising on Netflix, the impact of creativity in television advertising and the complex relationship between television content, television platforms and television viewers.
Nick Short, Director, Publisher Services at Flashtalking by Mediaocean notes that CTV has become a critical component of the digital advertising ecosystem.
A conversation about essential fraud prevention techniques with the Founder & CEO of Protected Media (and Mediaocean's Verification GM) Asaf Greiner.
Communicating in day-to-day life has allowances for small chats and deviating conversations, but how can you communicate effectively and achieve a positive outcome in the business world?
Michael Serratore, the new account director for JAPAC, and Jay Smith, the new sales director for JAPAC, are both based in Melbourne, Australia.
The rollout will build on NBCU’s One Platform automations to support cross-platform deals in this year’s upfronts.
The company is working with Mediaocean and Salesforce to further automate ad buying between publisher and agency.
NBCU is building a more automated workflow by leaning into partnerships with Mediaocean and Salesforce.
For better media workflow, NBC says automated cross-platform RFPs will be done in partnership with Mediaocean and Salesforce.
At One22, NBCUniversal’s second annual local-to-global developer conference, the company laid out its vision for industry interoperability and cross-platform activation with new partner integrations and enhancements and updates to the company’s One Platform technology stack.
NBCUniversal is publicizing a range of updates to its advertising and commerce offerings, including programmatic enhancements on Peacock, cross-channel ad targeting tools, new third-party media measurement partners and a seamless way for consumers to shop from their TV screens in real-time.
Media buyers will be able to access NBC linear and digital inventory, including Peacock inventory, with single RFPs via Mediaocean and Salesforce.
Michael Tuminello and a panel of highly experienced senior executives will summarize the Retreat and set priorities for the next three years.
Aaron Goldman on multi-screen interaction and the indispensable places for brands to engage consumers.
EMEA Sales Director Javed Laher on the importance of corporate social responsibility.
Mediaocean VP of Social Strategy Megan Gall will discuss the major challenges and opportunities for social personalization, and offer concrete tips for mastering campaigns.
Use this report to understand the value you can expect from an advertising platform and select your provider based on size and functionality.
The global ad tech platform has launched a new set of creative solutions for social media personalisation and performance, bridging the walled gardens.
Mediaocean is proud to shine a bright spotlight on the achievements of women within our company and throughout the world.
Lucy Hinton, along with other female leaders, shares her thoughts about the theme of 2022's International Women's Day: "Break the Bias."
Inside the culture work that leads to gender equitable workplaces.
“Apple is always a leader, even when it’s a follower,” said David Berkowitz as the tech giant sends a symbolic message, adding pain to the Russian economy.
Learn about the major challenges and opportunities for social personalization, and get concrete tips for mastering campaigns.
Mediaocean CMO Aaron Goldman in conversation with Saima Mohsin on SkyNews about advertisements as a sign of the times (electric cars, crypto, 5G, the metaverse), and how savvy advertisers can capitalize on consumers having a second and sometimes third device within reach while watching the big game.
Mediaocean CMO Aaron Goldman joins Yahoo Finance Live to discuss Super Bowl ad trends, including which ad was most effective, and the outlook for the advertising industry.
Aaron Goldman on Twitter's new video partnerships, which bolster its status as the most immediately reactive and zeitgeist-based platform.
The big tech platforms (Google, Facebook, Amazon) are in a new phase of maturity. They’ve stopped growing at the breakneck pace that Wall Street has come to expect.
Our new tools for scaled creative production, personalized ad automation, and social ads management coincide nicely with the honor.
The solution integrates ad server, creative automation and reporting platform Flashtalking, which Mediaocean acquired last year, with the centralized social media campaign management system acquired as part of its acquisition of 4C in 2020.
New offering combines Flashtalking and 4C technology to accelerate speed to market for brands and improve social advertising performance.
Expert thoughts on the upcoming Super Bowl: how it plays out at a time when streaming is becoming much more prevalent and advertising is becoming much more targeted.
The ninth annual Digital Entertainment World (DEW) will explore “Entering the Metaverse” – a theme that is central to the future of the entertainment, media & technology industries.
In its latest earnings results, the extent of Amazon’s advertising revenue was broken down for the first time.
In a fast-moving business world, companies are challenged not only to most effectively execute a media strategy but also to do the right thing.
LinkedIn’s Illianna Acosta and Jessy Jacques chat with Mediaocean’s Aaron Goldman about the dramatic shifts in the way people work.
Right now, verification technology is ex post facto, generating reports for the marketer once their campaign has already run.
David Berkowitz and fellow industry thought leaders share their views on data privacy on the occasion of World Data Privacy Day.
Connected TV is on fire—and the energy around this fast-growing channel in digital advertising was palpable at CES 2022.
Mediaocean's VP of Strategy weighs in on the privacy legislation seeking to prohibit advertising networks and facilitators from using personal data to target advertisements.
The industry must work hard in the year ahead to uncover and exploit challenges presented by the rapid growth of CTV and omnichannel in 2021.
Industry veterans appointed to newly-created roles, SVP of Cross-Platform Solutions and VP of Strategy for Agency Solutions.
John joined Mediaocean as part of its Flashtalking acquisition last summer. He is focused on unifying and aligning Mediaocean’s product portfolio to address the full gamut of advertisers’ needs.
With the ongoing impact of COVID, along with the “Great Resignation” and the likelihood of remote working conditions extending well into the new year, marketers everywhere are being forced to reevaluate their ambitions for 2022.
Tinuiti’s Chief Strategy Officer, Nii Ahene, participated in a panel during the Mediaocean retreat: “Insisting on an Inclusive Media Supply Chain. The panel explored how a DEI approach to ad buying and selling is ultimately good for marketing performance.
As cookies are phased out, cross-platform measurement is becoming a growing concern for marketing leaders, with 46% suggesting the inability to manage reach and frequency across connected TV and digital channels is an issue.
There are growing concerns among advertisers around factors, such as measurement, reach, and brand safety, as we move toward a world without third-party cookies.
Taco Bell this week launched nationally what it’s calling the Taco Lover’s Pass, which offers its app holders a free taco every day for 30 days after they purchase a $10 subscription.
Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.
In a survey conducted among 250+ leaders at advertising agencies, media providers, and tech companies around the world, Mediaocean gathered insights and sentiment on topics including channel convergence, identity resolution, brand safety and more.
Cross-platform, integrated media issues this year will continue to drive the biggest changes, according to the majority of media-selling and buying executives in a recent survey by media-buying and planning platform Mediaocean.
Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.
Electronics show streams some of the action online, but not all of it, as brands adjust to a virtual conference.
Earlier today, the beer brand’s official Twitter account posted a series of questionable tweets criticizing the month designated for abstaining from alcohol.
2022 will be a year of crumbling cookies, metaverse melees and Omicron uncertainty.
Web3.0, Metaverse, VR, and NFT’s, and hyper-gaming advertising — all clearly the top marketing and advertising words that made the biggest splash in the digital ecosystem.
Bill Wise — co-founder and CEO of Mediaocean — was at ground zero for pretty much the entire arc of ad tech.
We shouldn’t be surprised to learn that brands are now latching onto the power of social apps.
Going forward, advertisers will be looking to increase their range of digital marketing channels in line with the audiences they are trying to reach; harnessing new opportunities in DOOH, social commerce, and CTV.
Looking to 2022, Econsultancy collected predictions from the world of adtech and performance to find out the big trends of the next 12 months in digital advertising.
Mediaocean, the mission-critical platform for omnichannel advertising, has released the agenda and speaker line-up for its inaugural two-day “Mediaocean Retreat,” co-produced in partnership with Beet.TV and The Room.
In this video interview with Beet.TV, Anupam Gupta, Chief Product Officer, Mediaocean, explains the areas his company is focused on improving for 2022.
On average, young adults are using over seven different social media platforms each month, while in Malaysia, the Philippines and Singapore, this number rises to eight for the same demographic.
Mediaocean, the mission-critical platform for omnichannel advertising, has named David Berkowitz as Senior Vice President, Corporate Marketing and Communications.
Omnichannel advertising platform Mediaocean has named David Berkowitz as senior vice-president of corporate marketing and communications.
Berkowitz’s arrival follows Mediaocean’s acquisition of Flashtalking, establishing the most scaled independent ad tech platform with over $200 billion in annualized media spend and more than one trillion monthly ad impressions.
Lucy Hinton, Head of Client Operations at Flashtalking by Mediaocean, weighs in on technology developments, verification, TikTok and more, along with a roundup of other industry experts.
Lucy Hinton, Head of Client Operations, Flashtalking by Mediaocean, notes the necessity for a sharper focus on the efficient and secure use of data, supported by the right tools and expertise.
In a video interview, Mediaocean CMO Aaron Goldman explains why the company's patented supply side ad verification technology is such a boon to brands and publishers, allowing them to catch fraud or brand safety issues before an ad is served.
Here’s one prediction you can always take to the bank: People love their screens and converged TV (CTV) will have a banner year.
The companies characterized the integration as seamless, and said it will enable Mediaocean clients to automatically populate their campaign specs in IAS’s Signal platform.
It seems likely that more people will see the full versions of this year’s crop of festive ads on social media and YouTube than on television.
As we approach the peak season for retailers, the shopping environment is changing once again, forcing marketers to reassess and evolve their strategies.
Key verification patent and multiple derivative patents bolster company’s progress in shifting advertising industry from audit-based to preemptive solutions.
Not only are consumers following brands and companies on social, but almost a quarter also use these platforms to search for new products; especially in the coveted 18-34 age range.
Advertisers need to understand the value of their advertising investments, especially on a medium as expensive as TV.
Ad tech companies are scrambling to get a bigger piece of TV advertising as more dollars from the $70 billion industry move to streaming and online video.
How to make sure your Christmas campaign doesn’t get stuffed like a (hard-to-find) turkey.
Prestigious annual award recognizes cookieless solution for solving data gaps and safeguarding measurement with impressive match rates to first-party data.
While ad fraud in the CTV space cannot be taken lightly, the industry already has experience tackling this issue across other formats, so there are best practices to follow.
Watch the recording to ensure your broader, informed perspective on what advertising will look like for all future TV and video.
The partnership empowers advertisers to accurately reach custom audiences and measure impressions across screens, without dependence on cookies, by incorporating Flashtalking’s privacy-friendly probabilistic device recognition ID, Ftrack, into the Cross Screen Media platform.
Facebook is changing its company name to Meta, founder Mark Zuckerberg announced on Thursday, as the conglomerate looks to overhaul its reputation and zeros in on the metaverse.
As the social media advertising space grows more saturated, a startup snack brand is betting big on its organic meme strategy to stand out from the competition and build brand awareness.
Explore the 2021 Magic Quadrant for Ad Tech and discover Mediaocean's assessment by Gartner on Ability to Execute and Completeness of Vision.
Mediaocean recognized for Completeness of Vision and Ability to Execute
Mark Zuckerberg announced that Facebook will be splitting into two branches: one arm focused on Facebook, Instagram, WhatsApp and the company’s other existing apps and one arm focused on the development of the metaverse.
CEO David Kenny pokes critics and competitors and says his relationship with NBCUniversal is just great.
Members of Forbes Business Development Council share 16 strategies to motivate and train inexperienced salespeople who lack the confidence, knowledge or skills to close the deal effectively and consistently.
At the beginning of October, reports began emerging detailing how Facebook had ignored warnings about the harmful impacts its platforms could have while it prioritised "growth over safety."
Ad spend in 2021 Q4 will hit a record £7.9bn, 14% more than 2020. Bill Wise weighs in.
A gargantuan global media report out this week depicts a growing landscape of smart devices and a looming "metaverse."
A far-reaching report informed by Insider Intelligence, Publicis and GWI has identified key digital trends worldwide following a mammoth analysis of 43 markets and the responses of 100,000 respondents over the first half of 2021.
Organizational structure reflects integration of Flashtalking and delivery of market-leading omnichannel advertising platform
Watch the recordings of our webinars and explore how to market to the professionals on LinkedIn that want to be treated like the fully rounded people they are.
Hot topics are likely to include new ways to collaborate, emerging business models and societal issues as many attend their first conference in a long time. John Nardone weighs in.
Mediaocean President John Nardone live onstage, taking a broader perspective on what advertising will look like for all future TV and video.
Explore how to market to the professionals on LinkedIn that want to be treated like the fully rounded people they are.
Streaming is now a core part of the omnichannel mix, and there’s a sense among everyone that the playbook for marketers is about to change.
Tiffany Foxwell joins as Head of Client Services, while Eva Ericksen is new Creative Development Lead
Believed to be the most severe failure in the company’s history, the crash has hit advertisers hard.
John will discuss the core challenges facing the video and CTV industry and its most important trends.
"There's a lot beyond just the converged media planning that we have the ability to do, given the assets that have now come together between 4C, Flashtalking, and Mediaocean."
Flashtalking, recently acquired by Mediaocean, launched its Video Plus ad server, which helps advertisers manage creative, reach, social, identity, verification and measurement across linear TV, digital video and CTV.
Comprehensive solution powers next-gen TV+Video ad serving with features that span creative, workflow, reach, social, identity, verification, and measurement.
Mediaocean's partnership with TikTok offers another sign that the social video app is reaching fresh levels of maturity as users sign up in droves and brands race to reach those eyeballs.
The integration with TikTok will create efficiencies in the planning and buying process as well as improved performance through audience segmentation, creative optimization, and bid management.
TikTok has partnered with media intelligence company Mediaocean to open its inventory to a broader audience and pit it against digital rivals.
Companies to collaborate on integration of TikTok advertising into Mediaocean closed ecosystems optimization solution.
"Transacting and buying news in an OTT/CTV environment across almost 300 individual stations has been made easy through working with Mediaocean."
AdExchanger spoke with John Nardone and Lance Neuhauser about the company’s plans for the cash infusion, and how Mediaocean will evolve in the next few years.
For his part, Chris Baldwin, CVC Managing Partner, says, "We are committed to building a dynamic, customer-oriented organization."
The investment from funds advised by CVC and TA will continue accelerating growth and driving innovation at Mediaocean.
The majority stake in the company has been acquired by two PE firms: CVC Capital Partners and TA Associates.
Funds advised by CVC and TA are investing in Mediaocean
Omnichannel advertising platform connects to customer ERPs to deliver end-to-end financial functions with enhanced automation, efficiency, and accuracy.
The parameters and rules that govern the multitude of media channels are changing and are ever more complex.
Positive sentiment is being rewarded online with action and attention. People want to be happy; they want to rally around something that gives them joy. Sports and their affinities give us precious opportunities as marketers.
CMO Aaron Goldman on the advantages afforded to platforms with first-party data as Apple continues to roll out privacy changes.
“Our mission is to unlock this omnichannel opportunity across all aspects of the media process,” says Aaron Goldman, Mediaocean’s Chief Marketing Officer.
This week we announced that Mediaocean will acquire Flashtalking. There are lots of reasons we’re excited about this combination of companies but we’ll leave those to other forms of communications. Here we’d like to lay out ten tenets, nay, commitments that form the strength of our value proposition in the marketplace.
"CTV is the fastest growing part of both the Flashtalking and Mediaocean businesses, so the solutions for personalized creative, verification, and analytics will bring tremendous synergy."
The acquisition will integrate Flashtalking’s ad serving, creative, identity, and verification capabilities with Mediaocean’s media planning and buying across various devices and formats.
Mediaocean To Acquire Flashtalking, Adding Complementary Solutions To Power $200 Billion In Annualized Media Spend
The announcement comes at a critical inflection point for the advertising industry as marketers seek trusted, independent solutions to manage the rise of big tech.
The union of both companies will create the most reliable independent technology platform on the market for omnichannel advertising.
The deal comes at a time when ad tech companies are either merging or going public as the industry consolidates.
Combined companies will establish the most trusted, independent technology platform for omnichannel advertising with emphasis on cross-channel video and dynamic creative.
Bill on our mission and maturation, plus his acquisition philosophy as both an investor and a CEO.
Why the changing viewing habits for the football tournament require a new approach from broadcasters and advertisers.
Join us on Juneteenth as we renew our commitment to bring change to our industry and the world.
In case you hadn’t already noticed the tsunami of Euros adverts, Mediaocean jumps in and provides detailed research on fans across 15 markets.
In the intelligent, digitalised future of media, we can learn a lot from the world's best football squads.
The coronavirus pandemic still has wide-ranging ramifications for marketing and advertising (as well as a number of other sectors like travel, entertainment and FMCG).
Euros fans in the UK are 40% more likely than the average sports fan to message people during events.
With the delayed football tournament set to kick off in a matter of days, the Euros is set to draw unprecedented TV, online and social engagement says a study from Mediaocean.
Mediaocean partnered with GWI to launch new research on how changes in engagement are set to give fans of the Euros the full experience.
MO President Lance Neuhauser asked 7 ad execs to vote thumbs up or down on statements about the 2021-22 Upfront process (and the insights flowed).
Anupam Gupta discusses how ad buyers can successfully navigate the omnichannel world, noting the rise of closed ecosystems by different content providers and platforms.
Chief People Officer, Stephanie Dorman, joins Jack Gottlieb to discuss how Learning & Development leaders can drive change within their organizations.
This past year has accelerated marketing and advertising innovation and shifted the way in which we consume media – including television and digital. Watch industry leaders discuss trends in the 2021 Upfronts, behind-the-scenes perspectives, and how omnichannel came into play with convergence across linear and streaming video.
Pinterest adds live streaming tutorials to its app as it continues it rapid up-take of video engagement.
Canvas and Mediaocean collaborate to produce positive results, testifying the importance of tools that automate workflows for agencies contending with a fragmented market of media channels.
Digiday compiles data from research and measurement firms. highlighting Mediaocean advertiser data spend across Amazon, Facebook, Instagram, Linkedin, Pinterest, Snap, and Twitter.
CEO Bill Wise comments on Apple's latest hire and approach to digital advertising.
President Lance Neuhauser joins BeetTV President 's Andy Plesser on BeetCast - tune in as the pair cover the naming of 4C, music education, omnichannel marketing, innovation, and more.
Amazon now has 120 million monthly viewers on OTT between Amazon live sports, Fire TV, Twitch and IMBd TV, according to Mediaocean, with 60% of viewers A18-49. The advertising business is growing 77% in Q1, with $7B in revenue, per data points about Amazon as an ad platform.
After the Covid-19 pandemic cratered marketing budgets more significantly than any event in the modern era, there’s an understandable desire to figure out what’s to come.
Twitter continues to grow its advertising business with a 28% increase in revenue year-on-year in Q1.
Twitter increased quarterly revenue on the strength of ad sales, but its user numbers fell short of expectations.
CEO Bill Wise speaks to the ongoing transformation of CTV and the adtech industry.
CMO Aaron Goldman comments on Pinterest’s full-funnel opportunity with a closed-loop solution for resolving identity and measuring outcomes.
Global marketing spending has “regained lost ground” since September and in March reached its highest growth in 15 months.
The Swedish music platform enjoyed a bumper year in 2020, with paid subscribers hitting 155m thanks to higher demand for music and podcasts during the pandemic.
Spotify Premium Subscribers grew 21% Y/Y to 158 million in the quarter, hitting the top end of the company’s internal guidance range.
CMO Aaron Goldman reflects on Snap’s combination of deeply-engaged audiences and closed-loop targeting.
Global marketing spend has been “making back lost ground” since September, reaching its highest growth in 15 months in March.
View how the pandemic and U.S. cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).
View how the pandemic and UK's cultural and political events shaped media spend for brands across the Mediaocean closed ecosystems platform (formerly known as Scope by 4C).
With the Tokyo 2021 Olympic Games just under 100 days away, research from GWI has revealed that digital channels will be a central viewing strategy for US and UK consumers with streaming-hungry millennials are most eager to watch and support the games this year.
The reopening of stores is set to usher in true omni-channel retail and the rise of omni-data will changes retail in profound ways.
Mediaocean has announced a new product model, the Omnichannel Advertising Platform, along side a major re-brand.
As the peak of the pandemic recedes, and lockdown restrictions are gradually lifted for (what we hope will be) the last time, it’s an experience that many of us will be having even in our closest cities. Visiting retail and entertainment districts for the first time in months, we’ll find changes that have happened all around us while we weren’t looking.
On the one hand, there’s UEFA: the ultimate association for anything involving football on the European continent, with competitions that are watched worldwide. On the other, there’s TikTok: the gamified video highlights reel incumbent which is closing in on a billion active users. Merge both, and you have a powerful offering, one that is capable of interacting with millions upon millions of fans.
Everything digital has been fast-forwarded by the pandemic, and the perception of sports events across the world has changed as well, writes Anupam Gupta, Chief Product Officer at Mediaocean.
Marketers get new access to data, programmatic and commerce platforms through NBCU partnerships with Mediaocean.
Media giant strikes a deal with Facebook and Instagram to extend shoppable opportunities on social and partners with Mediaocean to improve automation and digital processes.
Mediaocean is transforming its ad software suite for the age of convergence, pulling together its products into a single platform.
Industry-standard software unifies media management, media finance, and media intelligence with omnichannel data warehouse.
Mediaocean is one of three companies to receive the Customers’ Choice distinction in this report.
Mediaocean is one of three companies to receive Customer's Choice distinction in the Voice of the Customer report.
CEO Bill Wise talks challenges of interoperability among digital platforms and TV, measurement vs. currency, the need for identity, and more.
CMO Aaron Goldman comments on TikTok's potential to get Snapchat-like revenues just on the back of a standard ad offering.
CMO Aaron Goldman speaks to the need for a more human experience when it comes to digital, and how to make it happen.
CMO Aaron Goldman speaks to Mediaocean TV social lift data and how brands must look beyond the spot when buying Super Bowl ads.
Fox Television Stations’ new FLX service, now included on the Mediaocean platform, allows advertisers to buy availabilities across its linear TV stations and about 150 OTT and CTV options.
CMO Aaron Goldman compares Mediaocean social lift data between brands who bought spots, and brands who opted out of Super Bowl LV.
Aaron Goldman, Mediaocean CMO joins Yahoo Finance to break down ad trends during the Super Bowl.
Super Bowl LV: take a look at what’s the same, what’s different, and when you need to call an audible.
CEO Bill Wise speaks to Budweiser buzz and how the brand is executing an omnichannel campaign without a Super Bowl ad.
Mediaocean CMO Aaron Goldman speaks to on Amazon Go's Just Walk Out technology and how it extends beyond bricks-and-mortar.
Mediaocean partnered with BIT to for a session that explores the world of advertising and marketing technology.
CMO Aaron Goldman speaks to Facebook's Q4 and what's on the horizon as the worlds of social and commerce collide.
Continued focus on diversity, equity and inclusion encourages employees to be mission-driven and courageous in action
Mediaocean's Chief Partnerships Officer discusses how converged TV can't support the hefty ad tech fees that characterize open web digital.
Read how COVID-19 has impacted Rachel's day-to-day working life and what trends she is seeing in the market.
CEO Bill Wise speaks to the rise of streaming providers and how broadcasters can best prepare for the converged world.
Watch Chief Commercial Officer Ramsey McGrory discuss closed ecosystems' use of first-party data and how retail media sellers follow suit.
CMO Aaron Goldman highlights the ways in which the CMO and CFO can become a dynamic duo.
CCO Ramsey McGrory speaks to the emergence of retail media sellers and how they are transforming the landscape.
Chief Scientist Dr. Alok Choudhary speaks to the evolution of AI in media and what’s to come.
CCO Drew Kane discusses the launch of new tools to bring further efficiencies to the automation of ad sales.
TVRE gives brands the power to leverage unique audience intelligence to maximize reach and efficiency across TV, CTV, and social.
CMO Aaron Goldman highlights the evolution of online behavior and need for shoppable content as the holiday season approaches.
CMO Aaron Goldman on shoppable content and the evolution of online behavior, "brands and publishers need to adapt accordingly."
CMO Aaron Goldman comments on the shift to digital shopping and the importance of a frictionless experience this holiday season.
Expanded capabilities help marketers integrate local TV into omnichannel advertising strategies
As an omnichannel platform, Mediaocean is standardizing workflow and improve efficiency across channels.
In this podcast, CMO Aaron Goldman talks company culture, the bringing together of two businesses during a pandemic, and more.
Watch a conversation surrounding connected TV, OTT, and how banks can use data targeting and CRM activation to reach new audiences.
Integration brings Sprinklr’s Modern Advertising together with Mediaocean’s ad management platform to automate planning, buying, and measurement of social media advertising
Business Insider covers the launch of Mediaocean and Disney HotStar ad buying platform.
CMO Aaron Goldman, speaks to Mediaocean data as ad spend increases almost 40% year over year in the third quarter.
A nationwide seafood restaurant partnered with their media agency to find untapped audiences on CTV using TV reach extension.
Cow & Gate worked with their media agency, Merkle | Periscopix to optimize budget and creative assets using smart groups.
PayPal teamed up with media agency, Havas, to sync social ads on Facebook to real-time commercials.
CMO Aaron Goldman speaks to triple digit uptick in Snap spend from last year: “Whether it’s back-to-school or the run-up to holiday season, they’re firing on all cylinders.”
Systems of record must evolve beyond paying the bills to synthesizing data and helping marketers focus on strategic decision-making.
CMO Aaron Goldman speaks to a a “seismic shift” in the TV world as viewer fragmentation drives upfront prices up.
CMO Aaron Goldman speaks to the relevancy of the TV upfront and how it enables agility and transparency.
CMO Aaron Goldman speaks to the transformation of the upfronts and the importance of, "how good you are with your data."
Company also named a Gartner peer insights customers’ choice, and recognized for its completeness of vision and ability to execute.
Hear industry leaders as they discuss allyship in action - from the office, to brands in the industry, and what they hope to see in the future.
Karl Knights discusses the need for brands and advertisers to be agile and creative as they redefine the customer journey.
CMO Aaron Goldman outlines the trajectory of marketing innovation in online retail.
Sammy Ford, Zack Tamuzza, and Grace Rocco, reflect on their intern experiences this summer.
When times are uncertain, it’s natural to want to cut costs, but consumers need strong, empathetic, consistent ad experiences.
As part of global expansion, Mediaocean also finalizes acquisition of 4C and merger of senior executive teams
Together, the combined companies are uniquely positioned to deliver on the requirements for future success.
Combination of companies will create the largest independent and open software solution for the advertising market
WSJ covers Mediaocean's acquisition of 4C to create the modern system of record for omnichannel advertising.
Watch our first-ever live episode of Superpowers Podcast with Global CMO of General Motors, Deborah Wahl.
Partnership to help advertisers access NBC Spot On’s inventory through Mediaocean’s end-to-end media management platform.
Throughout the first weeks of COVID, we’re seeing the positive results of agility and flexibility – it’s agile on a whole new level.
TV buyers and sellers are facing the most unpredictable upfronts season yet - fast and flexible is the only choice.
Turmoil during 2020 upfronts season saw an acceleration of trends already in motion and an opportunity to lean into their benefits.
Supply chain transparency requires connecting key data points to measure investment at scale.
UNICEF worked with their media agency, The Kite Factory, to garner the attention of potential donors and earn donations by leveraging Mediaocean affinity audiences.
Expansion of partnership to further automate in-flight broadcast campaign validation.
Alan Lemery, VP, Data Science and Product, explores both short-term and long-term changes to marketing plans.
A leading appliance brand worked with the Mediaocean Enterprise Activation team to optimize campaigns and drive high ROAS.
A leading tech company worked with media agency, Mindshare, to target a unique audiences and drive revenue during the Cyber 5 shopping period.
A leading tech company worked with their media agency, Mindshare, to analyze and act on their source-of-truth data.
Ugg worked with media agency, Jellyfish, to target ultra-relevant shoppers during their Cyber 5 campaign resulting in high ROAS.
Ahalogy needed to streamline their time-consuming QA process for campaigns and sought a solution to ensure accuracy and save time.
Telenor Pakistan worked with OMD to set up trigger-based Facebook campaigns resulting in high engagement and low cost-per-reach.
Mediaocean acquires Paris-based media management software provider MBS to expand offering to global brands and agencies
Newly formed position to oversee global account management and client services for all Mediaocean customers.
Mediaocean offers planners and buyers streamlined access to YouTube inventory locally
If history teaches us anything about monopolies, duopolies or defined industry hierarchy, it’s this: nothing lasts forever.
Mediaocean CEO Bill Wise sits down with Yahoo Finance to discuss predictions around the future of the walled gardens.
The industry is undergoing tremendous transformation, and Local TV buying must evolve with that change.
How might Amazon’s broadband trial impact the advertising industry? Marketers should pay attention...
Strategic acquisitions extend Mediaocean's ability to deliver global cross media planning and buying capabilities to global clients
Next phase to move the local TV buying industry towards more modern approach while maintaining historical needs of the buying.
Companies to collaborate on simplifying broadcast spot ordering, avail proposal and response processes, saving ad buyers and sellers time and money.
Bill Wise sits down with Julie Hyman, Adam Shapiro, and Brian Cheung to discuss advertisements candidates are paying attention to.
Woodford Reserve captured the attention of second-screen viewers leveraging TV sync during the Kentucky Derby.
NBCUniversal participates in the first integrated end-to-end RFP and order process
Premium Media 360 and Mediaocean partner to automate in flight campaign validation for broadcast
Legal & General worked with media agency, Merkle | Periscopix to drive awareness and engage their target audience for their insurance product.
Ramsey McGrory interviews marketing leaders to discuss in-housing versus outsourcing at the Festival of Media.
Boost’s media agency, Merkle|Persicopix, ran two campaigns using Mediaocean that focused on generating traffic and video views.
Syncbak and Mediaocean partnership allows buyers to purchase premium OTT inventory using traditional linear workflows.
Stephanie Dorman discusses the importance of customer care from implementation to adoption.
Combination of media planning and buying with creative asset workflow results in significantly reduced labor-intensive tasks while increasing morale among agency teams
Despite the demise of Amazon’s plans to build HQ2 in NYC, the city's booming tech scene has never been stronger.
Utilizing sports sync in Mediaocean's platform, Wall’s synchronized Facebook ads to key moments throughout the tournament.
While traditional DSPs grow, they leave the door open for a handful of upstarts to move in and scale.
Mediaocean's Ramsey McGrory speaks to the early days of programmatic and how the industry continues to morph.
New blockchain consortium includes Kellogg, Kimberly-Clark, Pfizer And Unilever
Leading coffee company leverages emoji targeting on Twitter to generate stronger engagement with consumers based on their emotions.
Partnership to further buy-sell automation for local broadcast TV, using elements of automated intelligence and data-infusion.
Partnership to enable agencies greater access to Sinclair media offerings through Mediaocean's platform.
Partnership to enable agencies to access Vevo’s inventory within Mediaocean’s end-to-end media management platform.
Kraft Heinz maximizes reach among their key target audience by syncing Facebook ads to commercials.
The industry has struggled with fundamental transparency issues – here are a few best practices for solving them.
Guide Dogs charity partners with media agency, MC&C, to uncover relevant, highly engaged audiences resulting in ROI.
Media Place Partners has added Mediaocean to its lineup of tools to provide integrated cross-media management software.
The partnership will extend the benefits of automation to all linear TV transactions
OVO Energy and Merkle | Periscopix sync Facebook ads with real-time weather data to increase their conversion rate at a much cheaper cost-per-acquisiton.
The agency group replaced their manual reporting process with an automated data feed, saving hundreds of hours each reporting cycle with 100% accuracy.
New alliance speeds creative execution of automated TV buys for leading agencies and blue-chip brands
Mediaocean expands its client base of large-independent agencies with the addition of Camelot.
Mediaocean expands its client base of large-independent agencies with the addition of The Richards Group.
Partner integration brings 4C's advanced TV and social media activation into Mediaocean's cross-media management platform
Media Intelligence tool enables faster, data-based decision making by restoring 86% of time previously spent on manual reporting tasks.
PHD, MTV’s media agency, wanted to reach the most relevant audience by targeting fans of similar MTV shows.
Partnership to extend the reach of TV buying by providing ability to access premium digital video inventory through TV workflow.
Partnership to provide agencies with an alternative data set to advance audience buying (or targeting) capabilities.
Booyah leverages Pinterest audiences to reach upper-funnel KPIs.
Partnership to create a fully integrated linear TV planning and optimization solution for the upfront and scatter markets.
By using Mediaocean's self-serve platform, Performics took advantage of additional Facebook targeting and campaign management features.
AerServ is the first in-app supply side platform to support this offering
Turner’s team worked with Mediaocean to develop a seed list of recent TV shows, movies, and celebrities that were highly relevant to the theme and genre of the upcoming film release.
New Connect Programmatic partners The Trade Desk, Mediamath, TubeMogul and Rocket Fuel integrate to streamline multi-media buying workflow
Katz Broadcasting and Mediaocean announce a partnership enabling agencies to access both Grit’s and Escape’s inventory.
We often talk convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing?
Mediaocean acquires INVISION Inc., a leading provider of cross-device sell-side workflow solutions to major media companies
Mediaocean incorporates Integral's viewability data into its Prisma Media Management platform giving users immediate access to viewability data
Software leader's strategic acquisition links media planning and buying for full media lifecycle solution.
Software leader’s strategic acquisition enables global media buying and bill/pay for agencies, expanding their capabilities and facilitating greater ROI for campaigns
Partnership enables Mediaocean clients to access over 80 percent of US streaming audio market
Impactful and resilient, TV advertising still achieves record revenues, retaining its appeal despite the rise of new channels.
Winners of Mediaocean Women in Technology Scholarship Fund are announced.
Mediaocean and Cox Reps announce a partnership providing media buyers access to local market level digital inventory.
Partnership to expedite the payment process in the advertising and marketing industries.
Acquisition signifies new phase of growth and innovation
Partnership to enable agencies to access Bounce TV inventory in Mediaocean's end-to-end platform.
Partnership to enable agencies to access Spotify’s audio inventory within Mediaocean’s end-to-end platform.
Mediaocean announces partnership with Rentrak and the use of its TV measurement ratings as a currency.
The trend of a completely connected, mobile world has a huge message for anyone building apps or products for the enterprise.
With AOL's programmatic "upfronts" behind us, it's time to consider how much sense an upfront market for online ads actually makes.
Mediaocean and ADstruc form partnership to provide the first fully integrated ad management solution for the outdoor advertising industry
AOL, FreeWheel, and Mediaocean partner to connect television buyers with digital viewing
Mediatel covers the completion of the MediaBank and Donovan Data Systems (DDS) merger.
AdExchanger covers the completion of the MediaBank and Donovan Data Systems (DDS) merger.
Mediaocean Founder Michael Donovan comments on historic changes at Donovan Data Systems (DDS).
Business Insider covers the merger of MediaBank and Donovan Data Systems (DDS).
AdAge covers the MediaBank and Donovan Data Systems (DDS) merger.
MediaPost covers the MediaBank and Donovan Data Systems (DDS) merger.
AdExchanger covers the MediaBank and Donovan Data Systems (DDS) merger.
DDS and MediaBank announced they are merging to form a new company called Mediaocean.
Company officially forms March 1, goal to create universal operating system for the advertising business