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Trends

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tennis player abstract nodes electric wave Business woman People on multiple devices
  • 06 Jul 2021

    Summer of sport

    Mediaocean Team
    06 Jul 2021
    The best marketers and athletes have a lot in common, including improvement through practice, flexibility, and reliance on data for optimum performance. Our summer of sport webinar and companion report will improve your game.
    Watch the event
  • 25 May 2021

    Webinar: Up close to the Upfronts

    Mediaocean Team
    25 May 2021
    This past year has accelerated marketing and advertising innovation and shifted the way in which we consume media – including television and digital. Watch industry leaders discuss trends in the 2021 Upfronts, behind-the-scenes perspectives, and how omnichannel came into play with convergence across linear and streaming video.
    View recording
  • 23 Mar 2021

    The Omnichannel Imperative

    Mediaocean Team
    23 Mar 2021
    Watch the recording to see how today’s innovators are enabling transformation.
    Ride the wave
  • 01 Feb 2021

    Watch: Blacks in Technology Discussion on Ad Tech and Mar Tech

    Mediaocean Marketing
    01 Feb 2021
    Mediaocean partnered with BIT to for a session that explores the world of advertising and marketing technology.
    Watch the webinar
  • 16 Jul 2020

    Why we're so excited about the combination of Mediaocean and 4C

    Mediaocean Marketing
    16 Jul 2020
    Together, the combined companies are uniquely positioned to deliver on the requirements for future success.
    Read the post
   
   
tennis player abstract nodes electric wave Business woman People on multiple devices

AdExchanger
23 Jan 2026

What We Know: ChatGPT Is Launching Ads. The Rest Is Speculation

CMO Aaron Goldman shares his take on launching ads in AI chatbots.
State of Streaming
27 Jan 2026

Marketers Bet Big on AI and CTV, But Their Tech Is Lagging: Mediaocean Report

While advertisers are spending more on digital channels, their ability to execute is crippled by fragmented tech and poor data quality.
Aaron Goldman
22 Jan 2026

Ads on ChatGPT ‘in the coming weeks’ – how did we get here and what’s next?

With the announcement from OpenAI that ads on the platform are imminent, Aaron Goldman looks at what led up to the launch and what marketers should expect going forward.
Mediaocean Team
21 Jan 2026

Mediaocean Releases 2026 Advertising Outlook Report, Highlighting AI’s Rise & the Execution Gap Holding Marketers Back

Research shows marketers moving from AI experimentation to execution, while fragmented systems slow progress across planning, activation, and measurement
Advertising Outlook Report LP Header
Mediaocean Team
21 Jan 2026

2026 Advertising Outlook Report

Our report dives into key consumer & tech trends and 2026 H1 projected media investments.
Mediaocean Team
20 Jan 2026

Mediaocean named a 2026 Ad Age Best Places to Work for the fourth consecutive year

Mediaocean ranks Top 15 overall and Top 2 in Ad Tech for its people-centric culture
Chief Marketer
20 Jan 2026

Ramsey McGrory Named a 2026 Honoree at The Convergent TV Influence Awards

Prisma President Ramsey McGrory is named a 2026 Honoree at The Convergent TV Influence Awards.
Forrester
20 Jan 2026

Make Principal Media Principled Media

Ramsey McGrory explains how principal media commitments reduce publisher revenue uncertainty.
Aaron Goldman
12 Jan 2026

CES Dispatch: AI, Automation, Agency, and Autonomy

Across AdTech, AgeTech, EdTech, and ToiletTech, see all the ways AI is being used to help flush out new use cases, aim higher, and eliminate waste.

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