Alexander Tsai, SVP at Prisma by Mediaocean, comments on IAB's announcement of its Digital Advertising Invoice API Specifications.
Bill Wise, CEO, discusses the buzz about Cannes Lions 2025 and the importance of independent ad tech companies.
Beet.TV and Innovid brought together industry leaders for a video series that tackles the big questions of ad tech.
Advertisers need measurement systems that can adapt to the new realities of today’s fluid, fragmented, ecosystem.
Every year the Upfronts and NewFronts offer clues as to what the coming year in television might bring. Read about them here.
See how smart messaging, better data, & integrations could solve ad tech's efficiency problem.
