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Trends

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tennis player abstract nodes electric wave Business woman People on multiple devices
  • 06 Jul 2021

    Summer of sport

    Mediaocean Team
    06 Jul 2021
    The best marketers and athletes have a lot in common, including improvement through practice, flexibility, and reliance on data for optimum performance. Our summer of sport webinar and companion report will improve your game.
    Watch the event
  • 25 May 2021

    Webinar: Up close to the Upfronts

    Mediaocean Team
    25 May 2021
    This past year has accelerated marketing and advertising innovation and shifted the way in which we consume media – including television and digital. Watch industry leaders discuss trends in the 2021 Upfronts, behind-the-scenes perspectives, and how omnichannel came into play with convergence across linear and streaming video.
    View recording
  • 23 Mar 2021

    The Omnichannel Imperative

    Mediaocean Team
    23 Mar 2021
    Watch the recording to see how today’s innovators are enabling transformation.
    Ride the wave
  • 01 Feb 2021

    Watch: Blacks in Technology Discussion on Ad Tech and Mar Tech

    Mediaocean Marketing
    01 Feb 2021
    Mediaocean partnered with BIT to for a session that explores the world of advertising and marketing technology.
    Watch the webinar
  • 16 Jul 2020

    Why we're so excited about the combination of Mediaocean and 4C

    Mediaocean Marketing
    16 Jul 2020
    Together, the combined companies are uniquely positioned to deliver on the requirements for future success.
    Read the post
   
   
tennis player abstract nodes electric wave Business woman People on multiple devices

Cision
09 Aug 2025

Women We Admire Announces Rising Star Women Leaders in Media for 2025

The Rising Star Women Leaders in Media for 2025 includes Mediaocean's own Amy Honbo.
Shamim Samadi
07 Aug 2025

OPINION Why Google’s cookie retreat reinforces the need for independent Ad Tech

As Google postpones dunking cookies for good, Shamim Samadi takes a look at what that means for ad tech.
Marketing Charts
06 Aug 2025

Marketers Growing More Convinced of AI’s Importance to Consumers

Generative AI has emerged as the most important consumer trend to watch.
Aaron Goldman
04 Aug 2025

Zero-click search and the negative-1 moment of truth

Will the rise of AI lead to the demise of search?
Axios
05 Aug 2025

Advertisers and marketers navigate crowded, fragmented measurement industry

Bill Wise, CEO, comments on AI’s role in driving greater fragmentation across the measurement landscape.
Mediaocean Team
29 Jul 2025

The Mediaocean Current: 2025 H2 Market Research

Join us for the unveiling Mediaocean’s 2025 H2 Market Report, where we break down the latest trends and insights.
StreamTV Insider
28 Jul 2025

CTV becomes more full-funnel, measurement challenges persist

Mediaocean's 2025 H2 Market Report shows continued advertising growth for CTV.
Mediaocean Team
23 Jul 2025

2025 H2 Technology Market Report

This report focuses on key trends set to affect technology advertisers in H2 2025.
Mediaocean Team
22 Jul 2025

2025 H2 Retail Market Report

This report focuses on key trends set to affect retail advertisers in H2 2025.

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