Despite its lack of glamor, taxonomy, the classification and labeling of data, is the bedrock upon which AI systems are built.
Aaron Goldman, CMO, Mediaocean takes a look at where the platform formerly known as twitter now fits within the social media landscape
Independent ad tech stacks provide the ability to centralize campaign management and automate creative production so that it’s the marketer’s goals serving as the North Star rather that the parameters of each platform setting the course.
Leverage Creative Ad Tech to break through the digital ceiling without breaking the marketing budget.
Early adopters, moderates, and the risk-averse will all benefit from high-level and detailed breakdowns of ad tech adoption and maturation.
Mediaocean Promotes Nick Galassi to President and Chief Financial Officer as Industry Adoption of Modern Advertising Infrastructure Continues to Rise
The elevated appointment punctuates a 15-year tenure for Galassi with Mediaocean, including co-founding the company through a merger of MediaBank and Donovan Data Systems.
Our CMO outlines the trends he sees for marketing and advertising as we head into autumn.
