Media buyers and other players are nervous in a way that could impact email marketing departments in 2023.
Social advertising (and short-form video in particular) will capture more year-over-year spend increases in 2023 than any other channel.
Renowned research analyst Joanna O’Connell will guide you through our '22 Market Report & '23 Outlook.
New report from Mediaocean shows there is increasing confidence in the potential for emerging technology solutions to support business objectives.
Using data gathered via TechValidate from 600+ leaders at advertising agencies, tech companies, and media providers, this report features insights on marketing trends set to impact the coming year.
According to the experts, including our President John Nardone, every channel, tactic, and campaign should be scrutinised and optimised.
Even though media has long been transacted and measured separately by channel, marketers need to think holistically.
Mediaocean's COO on the benefits of ad personalization and how Imposium makes it easy for brands to maximize those benefits.
Our CMO discusses “the four must haves” brands and retailers need for their Golden Quarter campaigns this year to entice new and existing customers.
