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Nielsen and agencies have cited lack of Mediaocean integration as barrier for new currencies, but VideoAmp and Comscore now have cleared it, and iSpot.tv could be next.
VideoAmp data will be available in Mediaocean’s Spectra and Prisma platform, providing an easier way to process billing and reconciliation issues.
The deal will enable buyers and sellers to make transactions using VideoAmp’s data as currency within the Mediaocean workflow buyers are accustomed to.
VideoAmp will integrate its cross-platform measurement data as currency for billing within Mediaocean's Spectra and Prisma tools.
Marketers need to market the way consumers consume – and how consumers consume is always changing.
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There’s plenty of talk these days about the demise of cookies – from the impact on martech stacks, to data onboarding and budget reallocations. But "cookieless" is not quite the most overused buzzword in advertising.
Challenged to think outside the box, Wavemaker’s precision team began by integrating Search Ads 360 with Mediaocean’s Social ads management.
