A survey of over 600 advertising professionals by Mediaocean highlights that social is seen as an area with massive opportunities for better ad performance due to its creative and productive capabilities.
CMO Aaron Goldman will be featured in the Thought Leader Spotlight at the Social Media & Influencer Strategies Summit, presenting "Social Advertising: It’s Time to Take it Personally!"
Mediaocean acquires Drishyam AI and bolsters Flashtalking capabilities with enhanced AI-driven ad creative auto-optimization
Mediaocean is unifying Drishyam’s artificial intelligence (AI) and natural language processing (NLP) driven ad-creative and auto-optimization within its Flashtalking by Mediaocean offering.
Survey of over 600 advertising professionals uncovers most in-demand tech, and a clear concern about how the industry will adopt privacy-friendly identity solutions in a post-cookie environment.
Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers.
Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers, according to 600+ leaders at brands, agencies, media providers, and tech companies.
Survey of 600+ advertising professionals reveals that post-cookie identity and cross-channel planning and measurement are the most concerning issues for executives
Our VP of Social Strategy will be doing an exclusive product demo entitled "Scaling Social Ad Personalization and Performance."
