Donovan Data Systems (DDS) founded
Michael Donovan founded Donovan Data Systems (DDS) in New York City, creating software to connect media and accounting teams
The first Super Bowl is watched by more than 20 million US homes.
Carat is founded in Paris to become the world's first media agency.
One step for man, one giant leap for mankind
Man walks on the moon; 600 million worldwide see it on live TV.
Time Inc. launches the first cable network, Home Box Office (HBO)
DDS expands to Europe with an office in London, UK.
DDS revolutionizes TV buying with Spotpak.
DDS revolutionizes print buying with Printpak.
Micro-soft (later Microsoft) was founded by Bill Gates and Paul Allen on April 4, 1975 to develop and sell BASIC interpreters for Altair 8800.
Apple founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976 to develop and sell personal computers.
The first VCR to use VHS was introduced by the president of JVC in Japan on September 9, 1976.
DDS launches Prodpak, its first production software.
DDS launches Accpak, empowering accounting teams.
DDS opens an office in Toronto, Canada.
Costliest periodical ad ever published
Gulf and Western sets a record for the costliest periodical ad, with a $3.2 million ad in Time Magazine.
IBM introduces the personal computer
IBM introduces its personal computer using Microsoft DOS.
The final episode of M*A*S*H airs
The final episode of M*A*S*H sets a viewing record with a whopping 106 million homes.
DDS expands to the West Coast
DDS opens an office in Los Angeles.
Sir Martin Sorrell forms the holding company WPP Group from what was once Wire and Plastic Products plc, a manufacturer of wire shopping basket.
Omnicom Group formed from merger of DDB Needham and BBDO.
DDS opens their Germany offices in Dusseldorf.
DDS founds Talent Partners, entering talent management technology.
The World Wide Web is invented
Tim Berners-Lee credited with inventing World Wide Web.
DDS and Harris Media develop the DARE eBusiness protocol, the standard for spot TV buying.
Jeff Bezos founds Amazon.com.
The Super Bowl draws 94.1 million viewers
Super Bowl XXX between Dallas and Pittsburgh has 94.1 million viewers.
Mark Zuckerberg launches Thefacebook.com for Harvard students.
Nielsen introduces the Local People Meter
Nielsen introduces the Local People Meter (LPM), recording audience demographic information electronically and continuously.
DDS develops time and cost management platform BrandOcean.
Twitter is created in San Francisco by Jack Dorsey.
The first iPhone is released
First iPhone is released by Apple.
DDS celebrates 40 years serving the advertising industry.
All TV Broadcasts are Digital
US digital TV conversion is complete; as of June 12, all TV broadcasts in the US are digital.
Mediaocean unveils Prisma, its flagship digital platform, as the first software from Mediaocean.
Mediaocean launches Connect, its platform for partner integration.
Vista Equity Partners Acquires Mediaocean
Mediaocean is acquired by Vista Equity Partners.
Mediaocean Acquires BCC AdSystems
Mediaocean acquires BCC AdSystems in January 2016.
Mediaocean Acquires ColSpace
Mediaocean acquires ColSpace in May 2016.
