Mediaocean is the leading software platform for the advertising world.
Our traditional and digital media platforms enable agencies and brands to manage and coordinate the entire advertising workflow, globally—from planning and buying, to analyzing and optimizing, to invoicing and payments.
Our open platform Connect integrates media suppliers, data providers, ad servers and third-party technologies—allowing agencies to build optimal solutions for business and operations. By integrating multiple solutions into a central hub, Mediaocean helps agencies create a common framework, define standards, unify cross-channel data, and build opportunities that drive continued success.
Advertising. Powered by Mediaocean.
Mediaocean Timeline
1967
Donovan Data Systems (DDS) founded
Michael Donovan founded Donovan Data Systems (DDS) in New York City, creating software to connect media and accounting teams
Mediaocean Timeline
1967
Super Bowl premieres
The first Super Bowl is watched by more than 20 million US homes.
Mediaocean Timeline
1968
Carat founded
Carat is founded in Paris to become the world's first media agency.
Mediaocean Timeline
1969
One step for man, one giant leap for mankind
Man walks on the moon; 600 million worldwide see it on live TV.
Mediaocean Timeline
1972
HBO premieres
Time Inc. launches the first cable network, Home Box Office (HBO)
Mediaocean Timeline
1972
DDS Expands to Europe
DDS expands to Europe with an office in London, UK.
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1972
Spotpak launched
DDS revolutionizes TV buying with Spotpak.
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1974
Printpak launched
DDS revolutionizes print buying with Printpak.
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1975
Microsoft Founded
Micro-soft (later Microsoft) was founded by Bill Gates and Paul Allen on April 4, 1975 to develop and sell BASIC interpreters for Altair 8800.
Mediaocean Timeline
1976
Apple Founded
Apple founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976 to develop and sell personal computers.
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1976
VHS introduced
The first VCR to use VHS was introduced by the president of JVC in Japan on September 9, 1976.
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1976
Prodpak launched
DDS launches Prodpak, its first production software.
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1977
Accpak launched
DDS launches Accpak, empowering accounting teams.
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1978
DDS Expands to Canada
DDS opens an office in Toronto, Canada.
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1979
Costliest periodical ad ever published
Gulf and Western sets a record for the costliest periodical ad, with a $3.2 million ad in Time Magazine.
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1981
IBM introduces the personal computer
IBM introduces its personal computer using Microsoft DOS.
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1983
The final episode of M*A*S*H airs
The final episode of M*A*S*H sets a viewing record with a whopping 106 million homes.
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1985
DDS expands to the West Coast
DDS opens an office in Los Angeles.
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1986
WPP Group Founded
Sir Martin Sorrell forms the holding company WPP Group from what was once Wire and Plastic Products plc, a manufacturer of wire shopping basket.
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1986
Omnicom Group Formed
Omnicom Group formed from merger of DDB Needham and BBDO.
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1987
DDS expands to Germany
DDS opens their Germany offices in Dusseldorf.
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1989
Talent Partners founded
DDS founds Talent Partners, entering talent management technology.
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1990
The World Wide Web is invented
Tim Berners-Lee credited with inventing World Wide Web.
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1993
DARE developed
DDS and Harris Media develop the DARE eBusiness protocol, the standard for spot TV buying.
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1994
Amazon.com launched
Jeff Bezos founds Amazon.com.
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1994
DDS expands to France
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1996
The Super Bowl draws 94.1 million viewers
Super Bowl XXX between Dallas and Pittsburgh has 94.1 million viewers.
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1998
DDS opens office in Edinburgh, Scotland
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1999
Napster is founded
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2004
Facebook launches
Mark Zuckerberg launches Thefacebook.com for Harvard students.
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2005
YouTube launches
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2005
Nielsen introduces the Local People Meter
Nielsen introduces the Local People Meter (LPM), recording audience demographic information electronically and continuously.
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2006
MediaBank founded
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2006
BrandOcean launched
DDS develops time and cost management platform BrandOcean.
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2006
Twitter created
Twitter is created in San Francisco by Jack Dorsey.
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2007
The first iPhone is released
First iPhone is released by Apple.
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2008
DDS celebrates 40 years
DDS celebrates 40 years serving the advertising industry.
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2009
All TV Broadcasts are Digital
US digital TV conversion is complete; as of June 12, all TV broadcasts in the US are digital.
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2012
Prisma unveiled
Mediaocean unveils Prisma, its flagship digital platform, as the first software from Mediaocean.
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2013
Connect launches
Mediaocean launches Connect, its platform for partner integration.
Mediaocean Timeline
2015
Vista Equity Partners Acquires Mediaocean
Mediaocean is acquired by Vista Equity Partners.
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2016
Mediaocean Acquires BCC AdSystems
Mediaocean acquires BCC AdSystems in January 2016.
Mediaocean Timeline
2016
Mediaocean Acquires ColSpace
Mediaocean acquires ColSpace in May 2016.