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Marta Martinez, Head of Global Video Sales, AOL, At Advertising Week

October 14, 2014

Marta Martinez, Head of Global Video Sales at AOL, says that programmatic will help facilitate more transparency in the marketplace in the next twelve months and large publishers pushing the ecosystem to create more value. She also talks about how the value of premium inventory is influenced by automated guaranteed in this interview from Advertising Week.

Check out her interview below and see more Advertising Week videos on our blog.