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The Monthly Roundup - November 2015

by Mediaocean Marketing
November 30, 2015

Missed the latest news in the industry?  Here’s a recap on what happened this month.

•  The Mobile Marketing Association released its guidelines for mobile native advertising, identifying four different elements that a native ad must have in order to be successful -- relevance, disclosure, placements, and persistence. The best practices were created with input from a committee made up of members including EA, Foursquare, Google/Waze, InMobi, Pinterest, PubNative, Sharethrough and Yahoo. Read more via MediaPost’s MMA Offers Mobile Native Ad Guidelines To Aid Success.

•  Facebook rolled out Instant Articles to all iPhone users, allowing media companies to publish content directly to Facebook feeds instead of posting links to draw users back to their own websites. 20 publishers are currently enrolled in the program. However, restrictions on the type and volume of ads have kept publishers from generating the ad revenue they expected. Read more via The Wall Street Journal’s Facebook Mulls Ad Changes for Instant Articles After Publisher Pushback.

•  Adblock Plus’ (ABP) revealed first steps toward establishing an independent committee to oversee its Acceptable Ads initiative – which whitelists publishers that abide by ABP’s conditions. Those first steps reflect the difficulty of addressing the issue in a way that satisfies the different, competing parties. Read more via AdExchanger’s Acceptable Ads Initiative Must Overcome Logistical Hurdles Before Getting Off The Ground.

•  Cybercriminals are utilizing video advertisements to distribute malware.  One malicious ad could be distributed to several highly trafficked sites and expose tens of thousands of computers in a short time. Because video ads are hard to vet for quality, they’re an attractive target for hackers.  Read more via CIO’s Cybercriminals turn to video ads to plant malware.

•  "Ad injections,” a new kind of malware, manipulates publishers’ ads served on their own sites, showing visitors fraudulent ads layered over the real ones, or in places where ads normally aren’t displayed.  This new threat is a growing concern for publishers and web users alike. Read more via Marketing Dive’s What marketers need to know about the growing threat of malvertising.

•  Sony Corp.’s PlayStation Vue streaming video service will now carry all of the Walt Disney Co. channels, including ESPN and ABC. The signed deal includes a large on-demand library, and “multi-stream” availability online so more than one person in a household can stream programming at once. This way, Disney hopes to attract cord-cutters that might have otherwise shifted to new distribution providers.  Read more via The Wall Street Journal’s Disney Joins Sony’s Vue Streaming Service.