Spotlight On: Christina Cygan Biesty
Name: Christina Cygan Biesty
Title: Product Director - Local media
Joined Mediaocean: 1998
College: SUNY Farmingdale
Tell us about your journey. Why advertising and technology?
I took an Advertising class in college, and from there I knew I wanted to be involved in some way. My first jobs were working at TV Rep firms where I used software similar to the products produced by Mediaocean today. I was the annoying client who always found the bugs and had feature requests. An opportunity came up at Donovan Data Systems to be involved in the software and I jumped on it.
What are a few of your strengths and passions? How has working at Mediaocean enabled you to flex some of these muscles?
I am a bit of a nerd at heart, so I enjoy trying to solve problems. In all the roles I play at Mediaocean, I have unlimited opportunities to come up with solutions. Be it a new feature in the system or how to find a free conference room on Monday morning, I am up for it.
In what ways has working at Mediaocean challenged you and enabled you to grow?
In my years here I have been lucky enough to wear many hats. Although I worked mainly in the Client Service and Product departments, I was given opportunities to sharpen other skills such as support and QA. It’s always good to walk in someone else’s shoes for a while, as you tend to pick up a skill to add to your toolkit.
What do you enjoy most about working at Mediaocean?
The people, without a doubt. I could not do my job without the awesome teams I work with. Sounds cliché, but it is true!
Where do you see yourself in 10 years and what role does Mediaocean play in helping you get there?
I think I would be content doing the same type of work as long as it still challenges me. I am lucky to have great co-workers/mentors that are willing to teach me new things. Working at Mediaocean, I always feel encouraged to express new ideas or ways of doing things.
What’s your favorite employee perk at Mediaocean?
I love the fruit provided for your water. I think my favorite combo is lemon/ cucumber. I find myself drinking so much more because of it.
Cats or dogs?
What are your favorite websites that you can be found browsing during lunch?
The Onion or Zite.
What’s your favorite TV show?
My most recent favorite is “Better Call Saul.”
If your life were made into a movie, who would play you and why?
Meryl Streep, of course. She is an amazing actress. Perhaps she can figure me out ;)