If history teaches us anything about monopolies, duopolies or any other defined industry hierarchy, it’s this: Nothing lasts forever. Just ask AOL. Or Napster. Or MySpace.
The industry has had enough talk about blockchain...or has it? 2018-2019 saw the hype cycle of blockchain surge, and now the topic is beginning to simmer down with real solutions starting to take form–along with brand and agencies beginning to benefit from its innovation.
Local TV continues to be an important venue for advertisers to reach key audiences. eMarketer predicts that by 2022, local TV will reach ~$23B in spend, making up approximately 38% of total TV ad spend. And 2020 will be a gigantic year given the election year. So, while much has been written about the decline in local, it’s more of a transformation than a real decline.
As originally published in AdExchanger on October 2, 2019.
Major internet service providers (ISPs) will be intently watching Amazon’s corporate facilities in Sunnyvale, Calif., for the next four-plus months as it tests a trial broadband service. Marketers and advertisers should also pay close attention.
As a marketing or advertising leader, you hold the keys to the world’s 360-degree experience with your brand. Evolving forces on the battleground don’t make it any easier - nimble/adaptable D2C brands, a saturated digital marketplace from product proliferation, and an increasingly complex and opaque advertising ecosystem.
Chief Product Officer of Mediaocean Manu Warikoo and IBM Executive Partner of Global Marketing iX Babs Rangaiah discuss the efficiency and future of blockchain for media. Warikoo expects 2020 to be a big year for blockchain and notes that more complexity can be added to its current foundation of media buying and planning.
Chief Revenue Officer of Mediaocean Ramsey McGrory interviewed marketing leaders to discuss the debate over in housing versus outsourcing at the Festival of Media Global Awards. McGrory discusses the transformative change that is occurring at every level of media and emphasized the need for collaboration between agencies, vendors and publishers
Learning software applications that are mission-critical to managing large media budgets and campaigns is not easy, especially when dealing with millions, potentially billions, of dollars. End users, especially new ones, can be overwhelmed with the task. They might feel equally overwhelmed by the number of learning resources available, from online help, to user guides, to live training.