Global plans (Lumina)

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The mission-critical platform for omnichannel advertising provides seamless orchestration across channels, formats, and devices.

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Unified data across media types, channels, and vendors to extract actionable intelligence Global plans (Lumina)

Management

End-to-end workflow for omnichannel buying, so you don't just manage your spend, but optimize it Buyer workflow (Prisma)Social ads (Scope)Flashtalking by Mediaocean

Finance

Transparency and controls purpose-built for the advertising industry so you can streamline operations Billing and payments (Spectra/Ignitia)

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Improve media plan visibility and collaboration between teams

The proliferation of media data compounded with an increasing number of partners has forced many brands and agencies to work across disparate systems. This fragmentation causes media teams to suffer through disjointed workflows, global/local/agency team miscommunications, and an overall lack of transparency. Both stakeholders need a single source of truth to unite all stakeholders for global media investment. That's where we come in.

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Global Plans UI

Centralize media plans globally for spend insight and control

Combine and control your data

Leverage a single, integrated system that standardizes data and operations across markets, advertisers, agencies, and channels.

Integrate planning and buying

Eliminate repetitive data entry and build team trust with a common system to keep planners and buyers in sync throughout the entire plan life cycle.

Extract holistic or granular insights

Gather intelligence to inform strategy with centralized visibility into media plans and related data globally instead of relying on disparate reports across partners, vendors, and systems.

The only planning solution directly integrated with media buying and finance

Planning dashboard

Display the plan status, dates, costs, version, and more along with a customizable pie chart to display media mix. Track flight and vendor information like KPIs, costs, and creative details with visual flowcharting.

Media buy authorizations

Manage your entire authorization process within our global plans interface. Customize approvals and workflow steps customized to adhere specific client and/or agency requirements, with a full audit trail and email notification templates for team-wide visibility.

PO management

Improve internal financial tracking with the ability to match purchase order (PO) numbers to media buy authorizations. There are several features to help with PO management, including customizable currency options and support for uploading offline documents to help centralize all your data.

Automated bi-directional data flow

Enable seamless collaboration between planning and buying teams through tight plan-buy integration. Planners can directly send objectives and release budgets for buyers to order, while buyers can send vendor details for approval and actuals back to planners for comparison against initial plans.

Global reporting

Build comprehensive reports and convert currencies across various geographies, with the ability to save them as standard templates for future reporting. Schedule reports for planned or regularly needed data, with email notifications keeping stakeholders informed of report progress and availability.

Bulk data export and external APIs

Easily integrate global media and financial planning data from Mediaocean into your data warehouse or other proprietary systems. Directly integrate data with various third-party partners (e.g. SAP for financials) through a set of external APIs.

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Explore integrated media solutions

Buyer workflow (Prisma)

Cross-channel media management for all stages including campaign planning, RFP and negotiation with sellers, trafficking, buy stewardship, reporting, programmatic and data integrations.

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Closed ecosystems (Scope by 4C)

Consolidate social, e-commerce, data-driven linear, and connected TV ecosystems with tools for creative personalization, machine learning and automation across campaigns, and visualizations of source-of-truth data to drive business results.

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Media finance (Spectra)

Customized to manage global advertising spend and streamline operations. Multi-company, multi-currency, multi-language controls with real-time reporting and flexible payment options.

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