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Scoring Points for the Accountable CMO - US

With issues of media visibility and fragmented measurement top of mind for marketers, being an accountable marketer is now more critical than ever before.

Join experts from brands, agencies and technology partners to discuss how they are:

  • Connecting measurement across all media
  • Ingraining data-driven decisioning throughout the advertiser workflow
  • Establishing credible metrics that contribute to business growth

Panelists

RAMSEY MCGRORY

CRO

Mediaocean

MODERATOR

JOHN DAWSON

Managing Director

ScanmarQED

ADAM HAWKINS

EMEA Sales Director

4C

LAVINEA MORRIS

Associate Director

M&C Saatchi Mobile

AKTAR SOMALYA

Director of Product Management

TVSquared

PETER STEFOU

Client and Operations Director

Data2Decisions

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