The event will offer the chance not just to hear from, but meet and interact with, the people who are shaping the future of the television and advertising industries.
Dan Rosler and fellow thought leaders discuss a looming issue as the growth of streaming has made data a bigger part of the TV advertising equation.
We know from past downturns that cutting spending doesn’t work. The brands with the foresight to maintain ad spend come out on top.
Netflix will reportedly unveil its lower-cost ad-supported tier on 1 November, as the streaming platform attempts to prevent the loss of more than 1 million members by 2022.
Vertical marketing helps teams focus on specific industries like travel or automotive. By tailoring strategies to a specific audience, goal and KPI, marketing teams can better understand their customers' needs and in turn, streamline conversion rates.
David Berkowitz in conversation with Cyndi Greenglass and Ruth Stevens about search marketing, where it’s headed, and the growth of paid search advertising.
Agency leaders will meet in Barcelona to talk about business issues, and share insights, spark ideas, and develop close connections with ad tech colleagues from around the world.
Akhil Parekh was on hand along with moderator Michael Shields, Chris Maccaro of Beachfront, Jessica Masters of Roku, Nicole Saewert Whitesel of Publicis Media and numerous other thought leaders.
Akhil Parekh (SVP, Product Management, Converged TV) and fellow thought leaders will share effective ways to build authentic audience connections, measure success, and stay relevant in the content multiverse.
