With the ongoing impact of COVID, along with the “Great Resignation” and the likelihood of remote working conditions extending well into the new year, marketers everywhere are being forced to reevaluate their ambitions for 2022.
David Berkowitz, Mediaocean’s new SVP of Corporate Marketing & Communications, points out the benefit of a virtual event is its potential of getting more people to attend.
Tinuiti’s Chief Strategy Officer, Nii Ahene, participated in a panel during the Mediaocean retreat: “Insisting on an Inclusive Media Supply Chain. The panel explored how a DEI approach to ad buying and selling is ultimately good for marketing performance.
As we enter a new year, it’s hard not to reflect on what 2021 brought to both business and the tech industry overall.
Mark Zuckerberg has put harnessing VR’s full potential at the top of his to-do list.
The CTV/OTT ecosystem has become a breeding ground for sophisticated ad fraud. This whitepaper explains the tactics fraudsters use, the effects those tactics have, and how to identify complex CTV ad fraud to protect your brand from it.
As cookies are phased out, cross-platform measurement is becoming a growing concern for marketing leaders, with 46% suggesting the inability to manage reach and frequency across connected TV and digital channels is an issue.
There are growing concerns among advertisers around factors, such as measurement, reach, and brand safety, as we move toward a world without third-party cookies.
Immersive digital environments that appeal to hard-to-reach demographics and that include commerce capabilities make the metaverse a compelling proposition.
