Mediaocean’s Chief Product Officer, Anupam Gupta, is seeing a move to what he calls “omnichannel first” optimization—campaigns that eschew the big single platform launch for one simultaneously aimed at multiple channels.
While ad fraud in the CTV space cannot be taken lightly, the industry already has experience tackling this issue across other formats, so there are best practices to follow.
Hot takes on how TikTok will affect TV and what the blurring of social video and TV means for the industry and for advertisers.
Watch the recording to ensure your broader, informed perspective on what advertising will look like for all future TV and video.
One of the biggest days for retailers is fast-approaching, and when done right can boost customer sales enormously.
Cross Screen Media announces partnership with Flashtalking by Mediaocean to enhance campaign planning and activation
The partnership empowers advertisers to accurately reach custom audiences and measure impressions across screens, without dependence on cookies, by incorporating Flashtalking’s privacy-friendly probabilistic device recognition ID, Ftrack, into the Cross Screen Media platform.
Facebook is changing its company name to Meta, founder Mark Zuckerberg announced on Thursday, as the conglomerate looks to overhaul its reputation and zeros in on the metaverse.
As the social media advertising space grows more saturated, a startup snack brand is betting big on its organic meme strategy to stand out from the competition and build brand awareness.
Explore the 2021 Magic Quadrant for Ad Tech and discover Mediaocean's assessment by Gartner on Ability to Execute and Completeness of Vision.
