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Insights

Featured

Aaron Goldman
24 Apr 2025

#GoPrisma for a Modern Advertising World

Today we’re reintroducing Prisma to the world as Mediaocean’s consolidated brand for advertising infrastructure.
prisma logo
Innovid
09 Apr 2025

Innovid’s Feature Beat: New Tools to Make CTV Ads Even More Engaging, Shoppable, & Scalable

Innovid’s latest feature enhancements empower brands to scale CTV creative impact & drive performance.
Innovid
Aaron Goldman
17 Mar 2025

The new Innovid: rooted in innovation, intelligence, and independence

Discover how our new branding evokes combined legacy and future opportunity.

Most recent

Creative personalization myth busting guide
Flashtalking Team
08 May 2023

Creative personalization: Myths vs. reality

Steer clear of the myths about personalized creative and connect with consumers on a deeper level.
SPARK Matrix
Quadrant Knowledge Solutions
23 Apr 2023

Report: SPARK Matrix™: AdTech Platform, 2023

Mediaocean has secured Leader status for Technology Excellence and Customer Impact.
CMO budget
Forrester
23 Feb 2023

Report: Give Your Media Analytics Strategy an Omnichannel Upgrade

Embrace a customer-centric analytics equation to manage omnichannel media.
Converged TV
Mediaocean Team
10 Jan 2023

Report: The Future of TV Advertising

See the future of Converged TV+Video with a focus on the next 12-18 months.
report
Mediaocean Team
07 Dec 2022

2022 Market Report and 2023 Outlook

Using data gathered via TechValidate from 600+ leaders at advertising agencies, tech companies, and media providers, this report features insights on marketing trends set to impact the coming year.
CPG Report
Mediaocean Team
26 Oct 2022

Report: The Digital Shelf for CPG Brands 2022

Investigate the growing importance of digital shelf management for CPG brands.
omnichannel
Flashtalking Team
06 Sep 2022

Report: Omnichannel Video Creative Playbook

The playbook is a one-stop reference for the changing shape of omnichannel video, helping you understand the goals, formats, and capabilities of TV+Video to support omnichannel marketing.
social creative guide
Flashtalking Team
04 Aug 2022

Social Creative Guide: Best practices and specs

Social media is one of the best marketing strategies for helping your brand talk to your customers, prospects, and the world. Stand out using these creative best practices across Facebook, Instagram, Pinterest, TikTok, Twitter, and Snapchat.
abstract water
Mediaocean Team
01 Jun 2022

H1 2022 market report

Research conducted through TechValidate in March and April 2022 finds post-cookie identity and cross-channel planning are biggest issues for marketers, according to 600+ leaders at brands, agencies, media providers, and tech companies.

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