Turner’s team worked with Mediaocean to develop a seed list of recent TV shows, movies, and celebrities that were highly relevant to the theme and genre of the upcoming film release.
New Connect Programmatic partners The Trade Desk, Mediamath, TubeMogul and Rocket Fuel integrate to streamline multi-media buying workflow
Katz Broadcasting and Mediaocean announce a partnership enabling agencies to access both Grit’s and Escape’s inventory.
We often talk convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing?
Mediaocean acquires INVISION Inc., a leading provider of cross-device sell-side workflow solutions to major media companies
Software leader's strategic acquisition links media planning and buying for full media lifecycle solution.
The ad tech market is seeing an uptick in big-name M&A transactions and the trend isn’t slowing down anytime soon.
