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Insights

Featured

Aaron Goldman
24 Apr 2025

#GoPrisma for a Modern Advertising World

Today we’re reintroducing Prisma to the world as Mediaocean’s consolidated brand for advertising infrastructure.
prisma logo
Innovid
09 Apr 2025

Innovid’s Feature Beat: New Tools to Make CTV Ads Even More Engaging, Shoppable, & Scalable

Innovid’s latest feature enhancements empower brands to scale CTV creative impact & drive performance.
Innovid
Aaron Goldman
17 Mar 2025

The new Innovid: rooted in innovation, intelligence, and independence

Discover how our new branding evokes combined legacy and future opportunity.

Most recent

mom and daughter
Elena Ratinov
11 Mar 2021

In pursuit of a suit

Mediaocean Director of Development Elena Ratinov reflects on her experiences and the importance of gender parity in the workplace.
Family at Christmas
Mediaocean Marketing
07 Dec 2020

Unwrapping the success of UK Christmas ads

We’re backing up the media’s coverage of holiday ads with Mediaocean's insights on social lift and sentiment.
Father and daughter watching tv
Mediaocean Marketing
02 Dec 2020

Reach planning and measurement across video channels

TVRE gives brands the power to leverage unique audience intelligence to maximize reach and efficiency across TV, CTV, and social.
Family watching tv
Kelsey Headley
18 Nov 2020

Mediaocean excited to announce new local TV capabilities

As an omnichannel platform, Mediaocean is standardizing workflow and improve efficiency across channels.
People working on computer
Mediaocean Marketing
20 Aug 2020

Mediaocean intern feature: virtual summer experience

Sammy Ford, Zack Tamuzza, and Grace Rocco, reflect on their intern experiences this summer.
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Adi Vinnakota & Sammy Ford
17 Aug 2020

Three brands that persevered in challenging economies

When times are uncertain, it’s natural to want to cut costs, but consumers need strong, empathetic, consistent ad experiences.
People on multiple devices
Mediaocean Marketing
16 Jul 2020

Why we're so excited about the combination of Mediaocean and 4C

Together, the combined companies are uniquely positioned to deliver on the requirements for future success.
Abstract handshake
Bill Wise
16 Jul 2020

Mediaocean to acquire 4C

A letter from Mediaocean's CEO Bill Wise on the exciting acquisition of industry leader - 4C.
Shopping with mask
Mediaocean Marketing
24 Jun 2020

Three ways marketers have become agile during COVID-19

Throughout the first weeks of COVID, we’re seeing the positive results of agility and flexibility – it’s agile on a whole new level.

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