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Trends

tennis player abstract nodes electric wave Business woman People on multiple devices
tennis player abstract nodes electric wave Business woman People on multiple devices
  • 06 Jul 2021

    Summer of sport

    Mediaocean Team
    06 Jul 2021
    The best marketers and athletes have a lot in common, including improvement through practice, flexibility, and reliance on data for optimum performance. Our summer of sport webinar and companion report will improve your game.
    Watch the event
  • 25 May 2021

    Webinar: Up close to the Upfronts

    Mediaocean Team
    25 May 2021
    This past year has accelerated marketing and advertising innovation and shifted the way in which we consume media – including television and digital. Watch industry leaders discuss trends in the 2021 Upfronts, behind-the-scenes perspectives, and how omnichannel came into play with convergence across linear and streaming video.
    View recording
  • 23 Mar 2021

    The Omnichannel Imperative

    Mediaocean Team
    23 Mar 2021
    Watch the recording to see how today’s innovators are enabling transformation.
    Ride the wave
  • 01 Feb 2021

    Watch: Blacks in Technology Discussion on Ad Tech and Mar Tech

    Mediaocean Marketing
    01 Feb 2021
    Mediaocean partnered with BIT to for a session that explores the world of advertising and marketing technology.
    Watch the webinar
  • 16 Jul 2020

    Why we're so excited about the combination of Mediaocean and 4C

    Mediaocean Marketing
    16 Jul 2020
    Together, the combined companies are uniquely positioned to deliver on the requirements for future success.
    Read the post
   
   
tennis player abstract nodes electric wave Business woman People on multiple devices

Person watching show on phone
Mediaocean Team
25 Jul 2017

MTV increases awareness syncing Snapchat ads to TV commercials

PHD, MTV’s media agency, wanted to reach the most relevant audience by targeting fans of similar MTV shows.
abstract data
Mediaocean Team
01 Jul 2017

YuMe and Mediaocean partner to enhance the TV ad buying experience

Partnership to extend the reach of TV buying by providing ability to access premium digital video inventory through TV workflow.
abstract data
Mediaocean Team
22 Jun 2017

ComScore demos available in Mediaocean platforms for 2018 upfronts

Partnership to provide agencies with an alternative data set to advance audience buying (or targeting) capabilities.
Woman on computer
Mediaocean Team
07 Jun 2017

Booyah drives full-funnel performance with Pinterest audiences

Booyah leverages Pinterest audiences to reach upper-funnel KPIs.
video
Mediaocean Team
24 May 2017

Mediaocean and VideoAmp partner to create software solution to optimize TV upfront commitments for the first time ever

Partnership to create a fully integrated linear TV planning and optimization solution for the upfront and scatter markets.
moving data
Mediaocean Team
03 May 2017

National CineMedia launches in Mediaocean

NCM’s premium video cinema inventory now available in Mediaocean’s Spectra local broadcast systems in 97 DMAs
Phone showing Von tweet
Mediaocean Team
26 Apr 2017

Old Spice sees sales spike with social sync

Mediaocean was deployed to deliver bespoke GIFs for each big-play moment, when NFL fans are most likely to turn their attention to social media.
Friends watching TV
Mediaocean Team
05 Apr 2017

Social engagement drives TV tune-in

A major broadcast television network found social engagement positively impacts tune-in using affinities.
Woman using TV remote
Mediaocean Team
18 Feb 2017

Nice’n Easy increases awareness using TV sync on Facebook

By using Mediaocean's self-serve platform, Performics took advantage of additional Facebook targeting and campaign management features.

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