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Insights

moviegoers SXSW 2023 Big Game Ads ChatGPT Mediaocean Retreat
moviegoers SXSW 2023 Big Game Ads ChatGPT Mediaocean Retreat
  • 23 Mar 2023

    Partner Spotlight: Moviegoers Return to Theaters and 2023 Domestic Box Office to Hit $9 Billion

    Screenvision Media
    23 Mar 2023
    Top Gun: Maverick and Black Panther: Wakanda Forever reminded audiences of the magic of cinema.
    The numbers don't lie
  • 15 Mar 2023

    SXSW 2023 gets real

    Mediaocean Team
    15 Mar 2023
    AI and banking dominated most of the conversations during the festival's Interactive stretch.
    Read the recap
  • 13 Feb 2023

    Intercepting the interaction in this year’s Big Game ads

    Mediaocean Team
    13 Feb 2023
    Most advertisers went with brand-reinforcing with some QR codes sprinkled in for good measure.
    Read the article
  • 24 Jan 2023

    Generative AI: Unlocking the Business Potential 

    ChatGPT
    24 Jan 2023
    Gain a deeper understanding of generative AI with a firsthand experience via ChatGPT.
    Read the article
  • 10 Jan 2023

    10 things we learned at CES 2023

    Mediaocean Team
    10 Jan 2023
    AKA an overarching summary of the most important takeaways spanning our entire program during CES.
    Key takeaways
   
   
moviegoers SXSW 2023 Big Game Ads ChatGPT Mediaocean Retreat

Events
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woman cellphone
Ben Kartzman
14 Mar 2023

How smart use of data is driving digital effectiveness

We’ll see more customization of advertising designed to build trust and boost retention.
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Articles
Digital Advertising
Man with laptop
Alok Choudhary
09 Mar 2023

Media is fragmenting—AI can help brands keep it together

Marketers need new tools in contending with the future of fragmentation and complexity.
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Articles
AI, machine learning
ChatGPT
Aaron Goldman
24 Feb 2023

ChatGPT for marketers ­– replacement or ren-AI-ssance?

Will ChatGPT's speed and accessibility spell the beginning of the end for marketing teams?
logo
Articles
ChatGPT, AI
Social video
Ben Kartzman
21 Feb 2023

This time, it’s personal: How social advertising will evolve in 2023

Social video is likely to be the battleground on which brands fight for consumer attention.
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Articles
Social Advertising, Digital Advertising
football field
Aaron Goldman
07 Feb 2023

5 key advertising trends around 2023’s big game

Keep an eye on these key trends amidst the glamor and spectacle of the Super Bowl.
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Articles
Super Bowl ads
streaming TV
Grant Parker
01 Feb 2023

Dynamic creative versioning tech can take streaming to the next level

Time to balance the tension between the need for scale and the need for better targeting.
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Articles
CTV, Streaming, DCO
team in conference room
Javed Laher
01 Feb 2023

10 top tips for businesses in a recession

Companies should take certain specific measures to survive and thrive during a downturn.
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Articles
Digital Advertising
2023
John Nardone
12 Jan 2023

Marketers' top priorities for 2023

A new survey reveals surprising priorities for a post-pandemic marketplace.
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Articles
Social, TikTok, Omnichannel
2023 trends
Aaron Goldman
23 Dec 2022

Advertising trends that will have real impact in 2023

There are three developing trends that brands can leverage to make a positive impact.
logo
Articles
Digital Advertising, Industry trends
convergence
Perianne Grignon
29 Nov 2022

Omnichannel convergence does not mean the end of channel specialization

Even though media has long been transacted and measured separately by channel, marketers need to think holistically about media investments as well as their own operations.
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Articles
Omnichannel
creative taking flight
John Nardone
18 Nov 2022

The creative renaissance is here

Art and science are now working together to raise the bar for advertising across all formats and channels.
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Articles
AI, dynamic creative
BeReal app on phone
Rachel Lyall
17 Nov 2022

Leveraging social media success the BeReal way

Though BeReal was created for and is largely being used by individuals, using the app could be a great way for brands to authentically showcase their narrative and tell their story.
logo
Articles
BeReal, Social media
marketing team
Simon Thorne
27 Oct 2022

Finger on the pulse: The BeReal way to marketing success

Despite being created for individuals, BeReal is currently an untapped wealth of opportunity for businesses.
logo
Articles
BeReal, Social media
recession
Javed Laher
14 Oct 2022

Solution selling in a recession

During a recession there needs to be a balance between keeping your brand and service front of mind while ensuring the ratio of return is not dampened.
logo
Articles
recession, Ad tech
office
David Berkowitz
06 Oct 2022

An omnichannel approach to marketing uncertainty  

We know from past downturns that cutting spending doesn’t work. The brands with the foresight to maintain ad spend come out on top.
logo
Articles
CPG, Omnichannel
surfing
Lucy Hinton
06 Sep 2022

Staying afloat amid a recession: Why not learn to surf?

Understanding the new ways your customers think and behave is the key to making smart financial choices in a downturn.
logo
Articles
marketing strategy
Business
Lucy Hinton
26 Aug 2022

Learnings from a marketer: adapting strategy throughout a downturn

Marketers need to be innovative, proactive, and agile to stay ahead of any challenges – starting with two key factors…
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Articles
marketing strategy
Marketer
Lucy Hinton
24 Aug 2022

Marketers shouldn’t fear recession — it’s a time to build for the future

The brands that have the bravery and foresight to maintain ad spend, when their competitors are not, are the ones that come out on top.
logo
Articles
marketing strategy
authenticity
Javed Laher
23 Aug 2022

The importance of authenticity in a digital world

More than ever, it's crucial for companies to remain as focused on the authenticity of their human workforce as the resilience of any technology they choose to adopt.
logo
Articles
DE&I
automobile
Simon Hetherington Rea
08 Aug 2022

How marketing is changing for good in the automobile industry

Marketers in the automotive industry can now build brands in a much more personalized way, tailoring messages to specific niches and reaching audiences directly via digital channels.
logo
Articles
marketing strategy
Michael Tuminello
28 Jul 2022

It’s the audience (not the device), stupid

Rather than a straight shift from “legacy TV” to CTV, we’re likely to see video-viewing split between three different buckets for years to come. And the key to success for marketers is to focus on the audiences, not the devices or delivery mechanism.
logo
Articles
CTV, Linear TV
supercharged
Aaron Goldman
20 Jul 2022

Are you ready for the supercharged golden quarter?

As the world emerges from the worst of the pandemic, and the trends it accelerated solidify into new realities, this year’s Golden Quarter is going to be the litmus test for how successfully marketers have evolved in recent years.
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Articles
marketing strategy, Q4
chaos
Lucy Hinton
14 Jul 2022

Achieving relevance in the face of chaos

In a world and industry where chaos reigns, building business infrastructure and marketing workflows which are primed to respond to change with agility is the smart move.
logo
Articles
Omnichannel
automation
Lucy Hinton
23 Jun 2022

The future of creative marketing

Marketers need to market the way consumers consume – and how consumers consume is always changing.
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Articles
Automation
ad server
Michael Tuminello
06 Apr 2022

The crucial role of the buy-side ad server in the evolving CTV ecosystem 

Buy-side ad servers are best positioned to help agencies and advertisers navigate and get the most out of the evolving CTV ecosystem for two reasons: they see more of the media plan than publishers or DSPs, and they offer unbiased measurement.
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Articles
Ad servers, CTV, Data, Video, buy-side
sales
Javed Laher
30 Mar 2022

The art of brevity: How to effectively communicate with clients

Communicating in day-to-day life has allowances for small chats and deviating conversations, but how can you communicate effectively and achieve a positive outcome in the business world?
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Articles
communication, sales
Lucy Hinton
25 Mar 2022

Why you need an ideate to automate pipeline

According to forecasts from the media agency Zenith, global advertising spend on social media will rise to $177bn in 2022 – putting it, for the first time, ahead of TV spend, which will sit at $174bn.
logo
Articles
Flashtalking, Mediaocean, Social, Social Advertising
data
Georgia Brammer
21 Mar 2022

Data privacy is for life, not just a day

Data privacy strategies will need to evolve with CTV, the metaverse, and the constantly evolving digital landscape.
logo
Articles
Data, Privacy
tv
Michael Tuminello
17 Mar 2022

6 big myths of connected TV, debunked

Some persistent CTV myths during its rise to prominence and what marketers really need to know about this new channel.
logo
Articles
CTV, Connected TV
super bowl
Aaron Goldman
24 Feb 2022

Analyzing the big game ad matchups

For brands, there’s still no better way to introduce a product or reintroduce yourself to the world and show what you stand for than advertising during the Super Bowl.
logo
Articles
Digital Advertising, Social Advertising
football
David Berkowitz
15 Feb 2022

Super Bowl ads win a safety

If there’s one thing Super Bowl ads are great for, it’s making tens of millions of people associate mortgages with brilliant comedy.
logo
Articles
Linear TV, Connected TV, Social Ads
Google
Bill Wise
10 Feb 2022

Big tech needs big brands: What does this mean for walled gardens?

The big tech platforms (Google, Facebook, Amazon) are in a new phase of maturity. They’ve stopped growing at the breakneck pace that Wall Street has come to expect.
logo
Articles
Google, Walled gardens
adtech
Alok Choudhary
28 Jan 2022

Ad fraud has put buyers and sellers at odds: It doesn’t have to be that way

Right now, verification technology is ex post facto, generating reports for the marketer once their campaign has already run.
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Articles
Verification
group
Aaron Goldman
27 Jan 2022

Takeaways from CES 2022: Welcome to the future of TV+video

Connected TV is on fire—and the energy around this fast-growing channel in digital advertising was palpable at CES 2022.
logo
Articles
CES, Connected TV, CTV
change
John Nardone
13 Jan 2022

Can marketers manage transformational change in 2022?

With the ongoing impact of COVID, along with the “Great Resignation” and the likelihood of remote working conditions extending well into the new year, marketers everywhere are being forced to reevaluate their ambitions for 2022.
logo
Articles
Ad tech
metaverse
Georgia Brammer
12 Jan 2022

Will ‘metaverse marketing’ be the next big thing?

Mark Zuckerberg has put harnessing VR’s full potential at the top of his to-do list.
logo
Articles
metaverse
woman
Aaron Goldman
20 Dec 2021

Brands wishing us a very appy Christmas is a big step for marketing

We shouldn’t be surprised to learn that brands are now latching onto the power of social apps.
logo
Articles
Social Advertising
martech
Tiffany Foxwell
14 Dec 2021

Why brands must unite social and creative for campaign success

On average, young adults are using over seven different social media platforms each month, while in Malaysia, the Philippines and Singapore, this number rises to eight for the same demographic.
logo
Articles
Social media, Social Advertising
family
Robert McEvily
09 Dec 2021

The battle for world TV domination and other CTV predictions for 2022

Here’s one prediction you can always take to the bank: People love their screens and converged TV (CTV) will have a banner year.
logo
Articles
CTV, Connected TV, TV
smartphone
Aaron Goldman
08 Dec 2021

Is the clock ticking on the Christmas ad as we know it?

It seems likely that more people will see the full versions of this year’s crop of festive ads on social media and YouTube than on television.
logo
Articles
Social Ads, TikTok, Christmas Ads
shopping
Tiffany Foxwell
08 Dec 2021

Why marketers should adapt their advertising strategies to align with new festive shopping patterns

As we approach the peak season for retailers, the shopping environment is changing once again, forcing marketers to reassess and evolve their strategies.
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Articles
Digital Advertising
phone
Lucy Hinton
30 Nov 2021

How to make social a creative force in any ad campaign

Not only are consumers following brands and companies on social, but almost a quarter also use these platforms to search for new products; especially in the coveted 18-34 age range.
logo
Articles
Social Ads, Social Advertising
metaverse
Aaron Goldman
24 Nov 2021

Brand marketing in the metaverse

Mark Zuckerberg’s recent announcement about moving into the metaverse may have taken the industry by storm, but the concept of a virtual social space has been prevalent in literature and film since before the days of digital.
logo
Articles
metaverse, Digital Advertising
ericalexis
Eric-Alexis Fortier
23 Nov 2021

The future of TV & video advertising in the age of convergence

Advertisers need to understand the value of their advertising investments, especially on a medium as expensive as TV.
logo
Articles
TV, CTV, Video, Digital Advertising
tiffany
Tiffany Foxwell
09 Nov 2021

CTV fraud: How can advertisers respond to sustain trust?

While ad fraud in the CTV space cannot be taken lightly, the industry already has experience tackling this issue across other formats, so there are best practices to follow.
logo
Articles
CTV
Javed
Expert Panel
28 Oct 2021

How to manage, motivate and mentor a stronger salesforce

Members of Forbes Business Development Council share 16 strategies to motivate and train inexperienced salespeople who lack the confidence, knowledge or skills to close the deal effectively and consistently.
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Articles
Ad tech, Digital Advertising
soccer
Bill Wise
11 Oct 2021

Live entertainment has come to streaming, launching a new era

Streaming is now a core part of the omnichannel mix, and there’s a sense among everyone that the playbook for marketers is about to change.
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Articles
Omnichannel Imperative, TV, CTV, AVOD
sales
Javed Laher
08 Oct 2021

Five of the best sales secrets

Exclusive tips on effective selling from an insider who's worked with the biggest tech giants in the world.
logo
Articles
EMEA, Ad tech, Digital Advertising
Aaron Goldman
27 Sep 2021

How TikTok’s tech tactics took to Tokyo 2020

It’s always been the case that marketers need to market the way that consumers consume – a campaign, after all, is nothing without an audience.
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Articles
TikTok, Omnichannel, Social Ads, Social Advertising, Social media
Alok Choudhary
02 Aug 2021

As media fragments, marketers must centralize and normalize their omnichannel data

The parameters and rules that govern the multitude of media channels are changing and are ever more complex.
logo
Articles
Omnichannel, Customer experience
Aaron Goldman
27 Jul 2021

Are you ready to go social with the Summer Games?

The modern sports fan engages fluidly with events like the Olympics. They might switch between two or even three screens during a live broadcast.
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Articles
Social Advertising, Omnichannel, Summer of Sport
Aaron Goldman
15 Jul 2021

The ten tenets of Mediaocean + Flashtalking

This week we announced that Mediaocean will acquire Flashtalking. There are lots of reasons we’re excited about this combination of companies but we’ll leave those to other forms of communications. Here we’d like to lay out ten tenets, nay, commitments that form the strength of our value proposition in the marketplace.
Articles
Omnichannel, M&A
Aaron Goldman
05 Jul 2021

Euro 2020: A giant leap into omnichannel interaction

Why the changing viewing habits for the football tournament require a new approach from broadcasters and advertisers.
logo
Articles
Euros, Sports Marketing, Omnichannel, Summer of Sport
summerofsport
Stuart Smith
02 Jul 2021

Summer of Sport: How to engage audiences at home

Nimble marketers, always tuned to the moment, realise it’s never too late to launch or invent an effective campaign.
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Articles
Sports Marketing, Summer of Sport
Anupam Gupta
21 Jun 2021

How Can Technology Design be Made More Inclusive?

We should be mindful of the impact that fundamental technological decisions can have on digital ethics.
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Articles
Omnichannel, How Can Technology Design be Made More Inclusive?, How Can Technology Design be Made More Inclusive?
euros
Aaron Goldman
09 Jun 2021

Why the Euros will be a model for the future of sports media

In the intelligent, digitalised future of media, we can learn a lot from the world's best football squads.
logo
Articles
Euros, Sports Marketing, Summer of Sport
cookies
Bill Wise
15 Apr 2021

Ducks quack, cats meow, and cookies crumble

CEO Bill wise speaks to Google's latest cookie announcement, its influence in the industry, and what marketers can do to stay agile by way of omnichannel advertising.
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Articles
Cookies, Omnichannel, CTV, Industry trends
Woman shopping with mask
Aaron Goldman
13 Apr 2021

Managing the unpredictable with better data

As the peak of the pandemic recedes, and lockdown restrictions are gradually lifted for (what we hope will be) the last time, it’s an experience that many of us will be having even in our closest cities. Visiting retail and entertainment districts for the first time in months, we’ll find changes that have happened all around us while we weren’t looking.
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Articles
Retail, COVID-19, Omnichannel, Data, Media Intelligence
Omnichannel family
Anupam Gupta
13 Apr 2021

TikTok and UEFA enter the stadium: What it means for brands

On the one hand, there’s UEFA: the ultimate association for anything involving football on the European continent, with competitions that are watched worldwide. On the other, there’s TikTok: the gamified video highlights reel incumbent which is closing in on a billion active users. Merge both, and you have a powerful offering, one that is capable of interacting with millions upon millions of fans.
logo
Articles
TikTok, Closed ecosystems, Omnichannel, Media Intelligence
Sports mobile and TV
Anupam Gupta
06 Apr 2021

Why TikTok will revolutionise the sports industry

Everything digital has been fast-forwarded by the pandemic, and the perception of sports events across the world has changed as well, writes Anupam Gupta, Chief Product Officer at Mediaocean.
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Articles
Media Intelligence, TikTok, COVID-19, Closed ecosystems, Social Ads
Aaron Goldman
29 Mar 2021

The what, why, and how of the new Mediaocean product paradigm

Mediaocean CMO Aaron Goldman speaks to the new paradigm and its presence in the industry.
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Articles
Omnichannel, Ad tech, Data, Media Intelligence, Media Management, Media Finance
water drop
Rachel Lyall
19 Feb 2021

Can dating apps sharpen your brand intelligence?

In a world where every aspect of daily life can be linked back to tech, there’s something unique about dating apps.
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Articles
Media Intelligence
abstract data
Aaron Goldman
16 Feb 2021

Why digital advertising needs to embrace human experience

CMO Aaron Goldman speaks to the need for a more human experience when it comes to digital, and how to make it happen.
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Articles
Digital
water
Aaron Goldman
11 Feb 2021

Super Bowl advertising playbook: omnifunnel, omnichannel, omnipresent

CMO Aaron Goldman speaks to Mediaocean TV social lift data and how brands must look beyond the spot when buying Super Bowl ads.
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Articles
TV, Omnichannel
abstract data
Aaron Goldman
08 Feb 2021

Here's how companies are strengthening their brand with Super Bowl ads

Aaron Goldman, Mediaocean CMO joins Yahoo Finance to break down ad trends during the Super Bowl.
logo
Articles
Industry trends
abstract water
Aaron Goldman
04 Feb 2021

Super Bowl LV matchup: the old marketing playbook vs. the new agile reality

Super Bowl LV: take a look at what’s the same, what’s different, and when you need to call an audible.
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Articles
Super Bowl LV matchup: the old marketing playbook vs. the new agile reality
water
Aaron Goldman
22 Jan 2021

Why the bionic C-suite needs teamwork

CFOs and CMOs need to work together to effectively to overcome challenges, especially during uncertain times.
logo
Articles
Why the bionic C-suite needs teamwork , Media Finance
abstract water
Bill Wise
12 Jan 2021

2021 in media: predicting amid the unpredictable

If 2020 has taught us anything, it’s that predictions are futile. And yet, some trends did prove durable through the chaos.
logo
Articles
Industry trends
abstract data
Seif Hamid
06 Jan 2021

The TV ecosystem cannot support the supply chain economics of the open-web DSP

Mediaocean's Chief Partnerships Officer discusses how converged TV can't support the hefty ad tech fees that characterize open web digital.
logo
Articles
CTV, Ad tech
abstract water
Rachel Lyall
05 Jan 2021

A day in the life of Rachel Lyall, Marketing Manager, EMEA and APAC at Mediaocean

Read how COVID-19 has impacted Rachel's day-to-day working life and what trends she is seeing in the market.
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Articles
A day in the life of Rachel Lyall, Marketing Manager, EMEA and APAC at Mediaocean, EMEA, APAC
abstract water
Ramsey McGrory
17 Dec 2020

Retailer media networks show power of shopper data

Watch Chief Commercial Officer Ramsey McGrory discuss closed ecosystems' use of first-party data and how retail media sellers follow suit.
logo
Articles
Retail, Closed ecosystems
Aaron Goldman
16 Dec 2020

Boardroom superheroes: how the CMO and CFO can become a dynamic duo

CMO Aaron Goldman highlights the ways in which the CMO and CFO can become a dynamic duo.
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Articles
Boardroom superheroes: how the CMO and CFO can become a dynamic duo, Media Finance
Ramsey McGrory
15 Dec 2020

The rise of the retail media sellers: data-rich, inventory-light, but here to stay

CCO Ramsey McGrory speaks to the emergence of retail media sellers and how they are transforming the landscape.
logo
Articles
Retail, Closed ecosystems
Dr. Alok Choudhary
15 Dec 2020

Deciphering the next frontier for artificial intelligence in marketing and advertising

Chief Scientist Dr. Alok Choudhary speaks to the evolution of AI in media and what’s to come.
logo
Articles
AI, Ad tech, Industry trends
abstract data
Drew Kane
09 Dec 2020

The New Local: Mediaocean’s Kane aims to automate ad sales

CCO Drew Kane discusses the launch of new tools to bring further efficiencies to the automation of ad sales.
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Articles
Ad tech, Digital, Video
Aaron Goldman
29 Oct 2020

The clock is ticking for TikTok

CMO Aaron Goldman takes a deeper look at the growth of TikTok and how marketers should be taking notice.
logo
Articles
Social, Industry trends, Social Ads, Social Advertising
abstract water
Anupam Gupta
28 Oct 2020

How TikTok’s unique mix of social and broadcast media techniques sets it apart

Mediaocean CPO Anupam Gupta speaks to TikTok’s unique space in the media ecosystem.
logo
Articles
Social, Industry trends, Digital, Video, TikTok, Social Ads
abstract water
Aaron Goldman
07 Sep 2020

Social commerce and human experience could be marketing's next big shift

CMO Aaron Goldman outlines the trajectory of marketing innovation in online retail.
logo
Articles
Retail, Social
abstract water
Aaron Goldman
03 Aug 2020

Marketers need to be SMART about change

Marketing professionals have been talking about the ‘new normal’ and it's all about adaptability and intelligence, says CMO Aaron Goldman.
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Articles
Marketers need to be SMART about change, Media Intelligence
water on a window
Ramsey McGrory
11 Aug 2016

Midway through a long march to a converged media world

We often talk convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing?
logo
Articles
Industry trends
rushing water
Bill Wise
29 Apr 2016

Why booming ad tech M&A is bad news for IPOs

The ad tech market is seeing an uptick in big-name M&A transactions and the trend isn’t slowing down anytime soon.
logo
Articles
Why booming ad tech M&A is bad news for IPOs, Ad tech
abstract data
Stuart Smith
08 Aug 2014

Media agencies can and will continue to evolve

Times are changing for media agencies - the advertising ecosystem has never been so complex.
logo
Articles
Agencies, Industry trends
water
Fraser Woollard
07 Feb 2014

What the mobile revolution says about enterprise workflow

The trend of a completely connected, mobile world has a huge message for anyone building apps or products for the enterprise.
logo
Articles
Industry trends
abstract data
Bill Wise
01 Oct 2013

The programmatic 'upfront': isn't that oxymoronic?

With AOL's programmatic "upfronts" behind us, it's time to consider how much sense an upfront market for online ads actually makes.
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Articles
Programmatic
abstract water
Bill Wise
23 Apr 2013

Big data’s usability problem

The industry needs to provide usability that guides users and automation that takes human error out of the picture.
logo
Articles
Ad tech, Automation
abstract data
Bill Wise
19 Feb 2013

The reason Facebook is buying Atlas

In addition to operating across open web, Facebook aims to address attribution so marketers can better measure ROI.
logo
Articles
Closed ecosystems, Measurement
abstract water
Bill Wise
31 Jan 2012

The future of media metrics is interoperability

Mediaocean's CEO describes how the divided worlds of TV viewer and advertiser have become intimately connected.
logo
Articles
TV, Measurement
abstract data
Bill Wise
26 Jan 2012

Counterpoint to Google: open isn’t neutral

CEO Bill Wise discusses openness and neutrality - the real issues at the center of ad tech's future.
logo
Articles
Ad tech
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