Ben Kartzman
14 Mar 2023
We’ll see more customization of advertising designed to build trust and boost retention.
Alok Choudhary
09 Mar 2023
Marketers need new tools in contending with the future of fragmentation and complexity.
Aaron Goldman
24 Feb 2023
Will ChatGPT's speed and accessibility spell the beginning of the end for marketing teams?
Ben Kartzman
21 Feb 2023
Social video is likely to be the battleground on which brands fight for consumer attention.
Aaron Goldman
07 Feb 2023
Keep an eye on these key trends amidst the glamor and spectacle of the Super Bowl.
Grant Parker
01 Feb 2023
Time to balance the tension between the need for scale and the need for better targeting.
Javed Laher
01 Feb 2023
Companies should take certain specific measures to survive and thrive during a downturn.
John Nardone
12 Jan 2023
A new survey reveals surprising priorities for a post-pandemic marketplace.
Aaron Goldman
23 Dec 2022
There are three developing trends that brands can leverage to make a positive impact.
Perianne Grignon
29 Nov 2022
Even though media has long been transacted and measured separately by channel, marketers need to think holistically about media investments as well as their own operations.
John Nardone
18 Nov 2022
Art and science are now working together to raise the bar for advertising across all formats and channels.
Rachel Lyall
17 Nov 2022
Though BeReal was created for and is largely being used by individuals, using the app could be a great way for brands to authentically showcase their narrative and tell their story.
Simon Thorne
27 Oct 2022
Despite being created for individuals, BeReal is currently an untapped wealth of opportunity for businesses.
Javed Laher
14 Oct 2022
During a recession there needs to be a balance between keeping your brand and service front of mind while ensuring the ratio of return is not dampened.
David Berkowitz
06 Oct 2022
We know from past downturns that cutting spending doesn’t work. The brands with the foresight to maintain ad spend come out on top.
Lucy Hinton
06 Sep 2022
Understanding the new ways your customers think and behave is the key to making smart financial choices in a downturn.
Lucy Hinton
26 Aug 2022
Marketers need to be innovative, proactive, and agile to stay ahead of any challenges – starting with two key factors…
Lucy Hinton
24 Aug 2022
The brands that have the bravery and foresight to maintain ad spend, when their competitors are not, are the ones that come out on top.
Javed Laher
23 Aug 2022
More than ever, it's crucial for companies to remain as focused on the authenticity of their human workforce as the resilience of any technology they choose to adopt.
Simon Hetherington Rea
08 Aug 2022
Marketers in the automotive industry can now build brands in a much more personalized way, tailoring messages to specific niches and reaching audiences directly via digital channels.
Michael Tuminello
28 Jul 2022
Rather than a straight shift from “legacy TV” to CTV, we’re likely to see video-viewing split between three different buckets for years to come. And the key to success for marketers is to focus on the audiences, not the devices or delivery mechanism.
Aaron Goldman
20 Jul 2022
As the world emerges from the worst of the pandemic, and the trends it accelerated solidify into new realities, this year’s Golden Quarter is going to be the litmus test for how successfully marketers have evolved in recent years.
Lucy Hinton
14 Jul 2022
In a world and industry where chaos reigns, building business infrastructure and marketing workflows which are primed to respond to change with agility is the smart move.
Lucy Hinton
23 Jun 2022
Marketers need to market the way consumers consume – and how consumers consume is always changing.
Michael Tuminello
06 Apr 2022
Buy-side ad servers are best positioned to help agencies and advertisers navigate and get the most out of the evolving CTV ecosystem for two reasons: they see more of the media plan than publishers or DSPs, and they offer unbiased measurement.
Javed Laher
30 Mar 2022
Communicating in day-to-day life has allowances for small chats and deviating conversations, but how can you communicate effectively and achieve a positive outcome in the business world?
Lucy Hinton
25 Mar 2022
According to forecasts from the media agency Zenith, global advertising spend on social media will rise to $177bn in 2022 – putting it, for the first time, ahead of TV spend, which will sit at $174bn.
Georgia Brammer
21 Mar 2022
Data privacy strategies will need to evolve with CTV, the metaverse, and the constantly evolving digital landscape.
Michael Tuminello
17 Mar 2022
Some persistent CTV myths during its rise to prominence and what marketers really need to know about this new channel.
Aaron Goldman
24 Feb 2022
For brands, there’s still no better way to introduce a product or reintroduce yourself to the world and show what you stand for than advertising during the Super Bowl.
David Berkowitz
15 Feb 2022
If there’s one thing Super Bowl ads are great for, it’s making tens of millions of people associate mortgages with brilliant comedy.
Bill Wise
10 Feb 2022
The big tech platforms (Google, Facebook, Amazon) are in a new phase of maturity. They’ve stopped growing at the breakneck pace that Wall Street has come to expect.
Alok Choudhary
28 Jan 2022
Right now, verification technology is ex post facto, generating reports for the marketer once their campaign has already run.
Aaron Goldman
27 Jan 2022
Connected TV is on fire—and the energy around this fast-growing channel in digital advertising was palpable at CES 2022.
John Nardone
13 Jan 2022
With the ongoing impact of COVID, along with the “Great Resignation” and the likelihood of remote working conditions extending well into the new year, marketers everywhere are being forced to reevaluate their ambitions for 2022.
Georgia Brammer
12 Jan 2022
Mark Zuckerberg has put harnessing VR’s full potential at the top of his to-do list.
Aaron Goldman
20 Dec 2021
We shouldn’t be surprised to learn that brands are now latching onto the power of social apps.
Tiffany Foxwell
14 Dec 2021
On average, young adults are using over seven different social media platforms each month, while in Malaysia, the Philippines and Singapore, this number rises to eight for the same demographic.
Robert McEvily
09 Dec 2021
Here’s one prediction you can always take to the bank: People love their screens and converged TV (CTV) will have a banner year.
Aaron Goldman
08 Dec 2021
It seems likely that more people will see the full versions of this year’s crop of festive ads on social media and YouTube than on television.
Tiffany Foxwell
08 Dec 2021
As we approach the peak season for retailers, the shopping environment is changing once again, forcing marketers to reassess and evolve their strategies.
Lucy Hinton
30 Nov 2021
Not only are consumers following brands and companies on social, but almost a quarter also use these platforms to search for new products; especially in the coveted 18-34 age range.
Aaron Goldman
24 Nov 2021
Mark Zuckerberg’s recent announcement about moving into the metaverse may have taken the industry by storm, but the concept of a virtual social space has been prevalent in literature and film since before the days of digital.
Eric-Alexis Fortier
23 Nov 2021
Advertisers need to understand the value of their advertising investments, especially on a medium as expensive as TV.
Tiffany Foxwell
09 Nov 2021
While ad fraud in the CTV space cannot be taken lightly, the industry already has experience tackling this issue across other formats, so there are best practices to follow.
Expert Panel
28 Oct 2021
Members of Forbes Business Development Council share 16 strategies to motivate and train inexperienced salespeople who lack the confidence, knowledge or skills to close the deal effectively and consistently.
Bill Wise
11 Oct 2021
Streaming is now a core part of the omnichannel mix, and there’s a sense among everyone that the playbook for marketers is about to change.
Javed Laher
08 Oct 2021
Exclusive tips on effective selling from an insider who's worked with the biggest tech giants in the world.
Aaron Goldman
27 Sep 2021
It’s always been the case that marketers need to market the way that consumers consume – a campaign, after all, is nothing without an audience.
Alok Choudhary
02 Aug 2021
The parameters and rules that govern the multitude of media channels are changing and are ever more complex.
Aaron Goldman
27 Jul 2021
The modern sports fan engages fluidly with events like the Olympics. They might switch between two or even three screens during a live broadcast.
Aaron Goldman
15 Jul 2021
This week we announced that Mediaocean will acquire Flashtalking. There are lots of reasons we’re excited about this combination of companies but we’ll leave those to other forms of communications. Here we’d like to lay out ten tenets, nay, commitments that form the strength of our value proposition in the marketplace.
Aaron Goldman
05 Jul 2021
Why the changing viewing habits for the football tournament require a new approach from broadcasters and advertisers.
Stuart Smith
02 Jul 2021
Nimble marketers, always tuned to the moment, realise it’s never too late to launch or invent an effective campaign.
Anupam Gupta
21 Jun 2021
We should be mindful of the impact that fundamental technological decisions can have on digital ethics.
Aaron Goldman
09 Jun 2021
In the intelligent, digitalised future of media, we can learn a lot from the world's best football squads.
Bill Wise
15 Apr 2021
CEO Bill wise speaks to Google's latest cookie announcement, its influence in the industry, and what marketers can do to stay agile by way of omnichannel advertising.
Aaron Goldman
13 Apr 2021
As the peak of the pandemic recedes, and lockdown restrictions are gradually lifted for (what we hope will be) the last time, it’s an experience that many of us will be having even in our closest cities. Visiting retail and entertainment districts for the first time in months, we’ll find changes that have happened all around us while we weren’t looking.
Anupam Gupta
13 Apr 2021
On the one hand, there’s UEFA: the ultimate association for anything involving football on the European continent, with competitions that are watched worldwide. On the other, there’s TikTok: the gamified video highlights reel incumbent which is closing in on a billion active users. Merge both, and you have a powerful offering, one that is capable of interacting with millions upon millions of fans.
Anupam Gupta
06 Apr 2021
Everything digital has been fast-forwarded by the pandemic, and the perception of sports events across the world has changed as well, writes Anupam Gupta, Chief Product Officer at Mediaocean.
Aaron Goldman
29 Mar 2021
Mediaocean CMO Aaron Goldman speaks to the new paradigm and its presence in the industry.
Rachel Lyall
19 Feb 2021
In a world where every aspect of daily life can be linked back to tech, there’s something unique about dating apps.
Aaron Goldman
16 Feb 2021
CMO Aaron Goldman speaks to the need for a more human experience when it comes to digital, and how to make it happen.
Aaron Goldman
11 Feb 2021
CMO Aaron Goldman speaks to Mediaocean TV social lift data and how brands must look beyond the spot when buying Super Bowl ads.
Aaron Goldman
08 Feb 2021
Aaron Goldman, Mediaocean CMO joins Yahoo Finance to break down ad trends during the Super Bowl.
Aaron Goldman
04 Feb 2021
Super Bowl LV: take a look at what’s the same, what’s different, and when you need to call an audible.
Aaron Goldman
22 Jan 2021
CFOs and CMOs need to work together to effectively to overcome challenges, especially during uncertain times.
Bill Wise
12 Jan 2021
If 2020 has taught us anything, it’s that predictions are futile. And yet, some trends did prove durable through the chaos.
Seif Hamid
06 Jan 2021
Mediaocean's Chief Partnerships Officer discusses how converged TV can't support the hefty ad tech fees that characterize open web digital.
Rachel Lyall
05 Jan 2021
Read how COVID-19 has impacted Rachel's day-to-day working life and what trends she is seeing in the market.
Ramsey McGrory
17 Dec 2020
Watch Chief Commercial Officer Ramsey McGrory discuss closed ecosystems' use of first-party data and how retail media sellers follow suit.
Aaron Goldman
16 Dec 2020
CMO Aaron Goldman highlights the ways in which the CMO and CFO can become a dynamic duo.
Ramsey McGrory
15 Dec 2020
CCO Ramsey McGrory speaks to the emergence of retail media sellers and how they are transforming the landscape.
Dr. Alok Choudhary
15 Dec 2020
Chief Scientist Dr. Alok Choudhary speaks to the evolution of AI in media and what’s to come.
Drew Kane
09 Dec 2020
CCO Drew Kane discusses the launch of new tools to bring further efficiencies to the automation of ad sales.
Aaron Goldman
29 Oct 2020
CMO Aaron Goldman takes a deeper look at the growth of TikTok and how marketers should be taking notice.
Anupam Gupta
28 Oct 2020
Mediaocean CPO Anupam Gupta speaks to TikTok’s unique space in the media ecosystem.
Aaron Goldman
07 Sep 2020
CMO Aaron Goldman outlines the trajectory of marketing innovation in online retail.
Aaron Goldman
03 Aug 2020
Marketing professionals have been talking about the ‘new normal’ and it's all about adaptability and intelligence, says CMO Aaron Goldman.
Ramsey McGrory
11 Aug 2016
We often talk convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing?
Bill Wise
29 Apr 2016
The ad tech market is seeing an uptick in big-name M&A transactions and the trend isn’t slowing down anytime soon.
Stuart Smith
08 Aug 2014
Times are changing for media agencies - the advertising ecosystem has never been so complex.
Fraser Woollard
07 Feb 2014
The trend of a completely connected, mobile world has a huge message for anyone building apps or products for the enterprise.
Bill Wise
01 Oct 2013
With AOL's programmatic "upfronts" behind us, it's time to consider how much sense an upfront market for online ads actually makes.
Bill Wise
23 Apr 2013
The industry needs to provide usability that guides users and automation that takes human error out of the picture.
Bill Wise
19 Feb 2013
In addition to operating across open web, Facebook aims to address attribution so marketers can better measure ROI.
Bill Wise
31 Jan 2012
Mediaocean's CEO describes how the divided worlds of TV viewer and advertiser have become intimately connected.
Bill Wise
26 Jan 2012
CEO Bill Wise discusses openness and neutrality - the real issues at the center of ad tech's future.
