Manage your media with a single platform that integrates all buying methodologies across channels with a standardized workflow. Start with authorizations, RFPs, proposals, negotiations, allocations, and ordering. Manage stewardship, trafficking, and execution. And fine-tune campaigns through pacing, and reporting, optimization, and actualization. Third-party supply, data, and technology partners are integrated into the workflow to improve efficiency and reduce redundant work. Across digital or traditional, direct or programmatic, open web or walled gardens, employ consistent methods to maintain accountability.

Connect with buyers and unify the advertising sales workflow with automation, in-platform communication, and a seamless data flow. Facilitate proposal, rate, and deal management; order transactions; revenue reporting; invoice issuing; and reconciliation. Leverage robust capabilities for order management, including direct connections to buyer systems providing critical data throughout the media sales process and while buyers manage campaigns.

Execute seamless campaigns with centralized ad management across social, ecommerce, data-driven linear, and connected TV ecosystems. Mediaocean’s closed ecosystem optimization solution includes tools for creative personalization, streamlined creative collaboration, machine learning and automation across campaigns, and visualized source-of-truth outcome data to drive business results. A tight integration between the closed ecosystems solution and our core media buying workflow simplifies spend reconciliation and creates efficiencies for campaign management across major platforms like Facebook, Twitter, and Amazon.

Unify how you plan, buy, and measure premium video advertising across any device or platform, including  linear TV, connected TV, and digital video. Forecast reach based on strategic or Nielsen-based audiences, with unique and proprietary solutions like TV reach extension to  find missed, elusive audiences across video placements and hit campaign goals.