Improve collaboration between advertisers and agencies with tools for budget allocation and authorizations, seamless extension of plan data into the buying workflow, and planned vs. actuals comparison based on actualized buying data. Connect global plans with ERP or other proprietary systems to maintain integrity and accuracy of your data throughout your entire global media workflow.

Maintain insight into the current state of activity throughout the lifecycle of a media plan with the ability to foster alignment between planning and buying teams within the Mediaocean ecosystem. Mitigate risk and guarantee consistent data across teams with tools for locking costs, KPIs, or other fields when decisions are made so that necessary approvals are in place before campaigns can launch and start spending.

Leverage data from a multitude of sources to create and activate data-driven audiences across media ecosystems. Mediaocean’s ID graph uses a combination of offline and online data that allows for cross-channel audience building. First-party data onboarded from CRM/DMP can be automatically ingested from more than 10 direct integrations including leading onboarding platforms like LiveRamp and Neustar.

With Mediaocean, audience data can be scaled with transparency using lookalike models based on unique consumer attributes and behaviors. Leverage that same set of lookalike modeling attributes to learn more about your customers and prospects with a wide range of insights like demographics, purchase-behavior, financials, and more. Or tap into thousands of pre-built, third-party segments from an extensive marketplace of premium data providers covering standard taxonomies, as well as rich shopper, TV viewership, and location-based audiences.

Make your media accountable to source-of-truth business outcomes with direct integrations across measurement providers. Mediaocean provides a central solution for collecting and routing business outcome data to attribution services and data clean rooms provided by media platforms or other vendors. Avoid data loss as cookies and third-party pixels become obsolete by leveraging Mediaocean’s person ID graph, which delivers a holistic view of cross-channel marketing performance using a combination of offline and online data.

Media performance and measurement data is aggregated across channels, regions, and campaigns into centralized access point featuring flexible visual dashboards surfacing insights and omnichannel business outcome metrics. Whether aggregated across an agency’s clients or an advertiser’s agencies, teams can more easily perform ongoing analysis and optimization based on visuals and guided optimizations. Easily readable formats also allow marketers to ingest the same data into internal systems.

Facilitate transparent collaboration across treasury, brand, and agency teams with insights into media costs, invoices, payments, and cashflow across channels, vendors, and markets. Explore the data with real-time, centralized visualizations, eliminating the need to pull reports from multiple systems. Better predict overall cash flow so you can optimize capital investment yield. Operational benefits include expedited billing reconciliation and payments with automated matching of client invoices to POs, as well as a central repository for financial transactional documents, eliminating the need to manually collect, organize, and reference them elsewhere.