Software leader's strategic acquisition links media planning and buying for full media lifecycle solution.
The ad tech market is seeing an uptick in big-name M&A transactions and the trend isn’t slowing down anytime soon.
Software leader’s strategic acquisition enables global media buying and bill/pay for agencies, expanding their capabilities and facilitating greater ROI for campaigns
Impactful and resilient, TV advertising still achieves record revenues, retaining its appeal despite the rise of new channels.
