- 23 Mar 2023
Partner Spotlight: Moviegoers Return to Theaters and 2023 Domestic Box Office to Hit $9 Billion23 Mar 2023Top Gun: Maverick and Black Panther: Wakanda Forever reminded audiences of the magic of cinema.
- 15 Mar 2023
SXSW 2023 gets real15 Mar 2023AI and banking dominated most of the conversations during the festival's Interactive stretch.
- 13 Feb 2023
Intercepting the interaction in this year’s Big Game ads13 Feb 2023Most advertisers went with brand-reinforcing with some QR codes sprinkled in for good measure.
- 24 Jan 2023
Generative AI: Unlocking the Business Potential24 Jan 2023Gain a deeper understanding of generative AI with a firsthand experience via ChatGPT.
- 10 Jan 2023
10 things we learned at CES 202310 Jan 2023AKA an overarching summary of the most important takeaways spanning our entire program during CES.
Flashtalking by Mediaocean Receives Additional MRC Accreditations for Incorporating Verification Metrics across Channels, Including CTV
Innovative ad tech offering provides omnichannel marketers holistic approach to reporting metrics
Mediaocean will support Publicis in serving advertisers with best-in-class ad tech products at scale
Factors ranging from training and benefits to corporate culture and leadership were considered
Honor reflects culture of innovation, learning and development, affinity groups, and philanthropy
Accelerating growth of social advertising among key findings from 2022 Market Research and 2023 Outlook Report
End-of-year survey features insights on marketing trends that will impact the coming year, with data gathered from 600+ leaders at advertising agencies, media providers, and tech companies.
Mediaocean announces new partnership with the Ad Council to support social impact campaigns with Flashtalking creative personalization
Flashtalking by Mediaocean will support the Ad Council on a pro bono basis, making its platform available to the organization, across an array of social impact campaigns.
Mediaocean launches digital product training certifications program with Credly, continues expansion of Education Division
The new seamless certification process bolsters the company’s continued commitment to providing dynamic professional development offerings through Mediaocean Education, the division dedicated to supporting the company’s agency partners, clients, and teams around the world.
Mediaocean Named a Leader in G2 Fall Reports for Cross-Channel Advertising, Mobile Advertising, Social Media Advertising and Video Advertising
Market leadership and company innovation in omnichannel advertising technology validated by authenticated customer reviews
With a commitment to customer success as a guiding principle, Mediaocean continues to invest in its training infrastructure to scale and improve the enterprise quality of its training.
Award-winning video production technology, already powering Flashtalking Lightning Renderer, brings new personalization capabilities for CTV and digital video.
VideoAmp will integrate its cross-platform measurement data as currency for billing within Mediaocean's Spectra and Prisma tools.
New integration and solutions bring self-service ad creation, management, and optimization to TikTok.
Mediaocean acquires Drishyam AI and bolsters Flashtalking capabilities with enhanced AI-driven ad creative auto-optimization
Mediaocean is unifying Drishyam’s artificial intelligence (AI) and natural language processing (NLP) driven ad-creative and auto-optimization within its Flashtalking by Mediaocean offering.
Data, AI, Automation
Survey of 600+ advertising professionals reveals that post-cookie identity and cross-channel planning and measurement are the most concerning issues for executives
Mediaocean earns Gartner® Peer Insights™ Customers’ Choice for Ad Tech distinction in second consecutive year
Gartner Peer Insights is a free peer-review and rating platform designed for enterprise software and services decision-makers. Reviews go through a strict validation and moderation process in an effort to ensure they are authentic.
Flashtalking by Mediaocean fully integrates verification to inform next-generation ad serving and optimization
Unified offering provides a new industry model for managing viewability, brand safety, and fraud protection by adding verification natively into ad serving
Collaboration improves the media buying process for agencies, while accelerating Viant’s transparency strategy to deliver clarity throughout the media buying journey.
New offering combines Flashtalking and 4C technology to accelerate speed to market for brands and improve social advertising performance.
Industry veterans appointed to newly-created roles, SVP of Cross-Platform Solutions and VP of Strategy for Agency Solutions.
Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.
Mediaocean appoints strategic marketing executive David Berkowitz as SVP Corporate Marketing and Communications
Berkowitz’s arrival follows Mediaocean’s acquisition of Flashtalking, establishing the most scaled independent ad tech platform with over $200 billion in annualized media spend and more than one trillion monthly ad impressions.
Key verification patent and multiple derivative patents bolster company’s progress in shifting advertising industry from audit-based to preemptive solutions.
Flashtalking by Mediaocean wins 2021 I-COM Global’s Data Creativity Award for scaled identity resolution approach to FanDuel USA measurement
Prestigious annual award recognizes cookieless solution for solving data gaps and safeguarding measurement with impressive match rates to first-party data.
Mediaocean named a Leader in 2021 Gartner® Magic Quadrant™ for Ad Tech and named in the Gartner Peer Insights Customers’ Choice: Ad Tech
Mediaocean recognized for Completeness of Vision and Ability to Execute
Organizational structure reflects integration of Flashtalking and delivery of market-leading omnichannel advertising platform
Tiffany Foxwell joins as Head of Client Services, while Eva Ericksen is new Creative Development Lead
Flashtalking by Mediaocean launches Video+ to support advertising success in new era of converged TV+video
Comprehensive solution powers next-gen TV+Video ad serving with features that span creative, workflow, reach, social, identity, verification, and measurement.
Mediaocean partners with TikTok to enable ad management through global omnichannel advertising platform
Companies to collaborate on integration of TikTok advertising into Mediaocean closed ecosystems optimization solution.
Funds advised by CVC and TA are investing in Mediaocean
Omnichannel advertising platform connects to customer ERPs to deliver end-to-end financial functions with enhanced automation, efficiency, and accuracy.
Mediaocean to acquire Flashtalking, adding complementary solutions to power $200 billion in annualized media spend
Combined companies will establish the most trusted, independent technology platform for omnichannel advertising with emphasis on cross-channel video and dynamic creative.
Euros fans in the UK are 40% more likely than the average sports fan to message people during events.
Industry-standard software unifies media management, media finance, and media intelligence with omnichannel data warehouse.
Mediaocean is one of three companies to receive Customer's Choice distinction in the Voice of the Customer report.
Continued focus on diversity, equity and inclusion encourages employees to be mission-driven and courageous in action
Expanded capabilities help marketers integrate local TV into omnichannel advertising strategies
Integration brings Sprinklr’s Modern Advertising together with Mediaocean’s ad management platform to automate planning, buying, and measurement of social media advertising
Company also named a Gartner peer insights customers’ choice, and recognized for its completeness of vision and ability to execute.
As part of global expansion, Mediaocean also finalizes acquisition of 4C and merger of senior executive teams
Combination of companies will create the largest independent and open software solution for the advertising market
Partnership to help advertisers access NBC Spot On’s inventory through Mediaocean’s end-to-end media management platform.
Expansion of partnership to further automate in-flight broadcast campaign validation.
Mediaocean acquires Paris-based media management software provider MBS to expand offering to global brands and agencies
Newly formed position to oversee global account management and client services for all Mediaocean customers.
Mediaocean offers planners and buyers streamlined access to YouTube inventory locally
Strategic acquisitions extend Mediaocean's ability to deliver global cross media planning and buying capabilities to global clients
Mediaocean and ProVantageX create unique partnership to bring seamless automation to local TV buying and selling
Next phase to move the local TV buying industry towards more modern approach while maintaining historical needs of the buying.
Companies to collaborate on simplifying broadcast spot ordering, avail proposal and response processes, saving ad buyers and sellers time and money.
NBCUniversal participates in the first integrated end-to-end RFP and order process
Premium Media 360 and Mediaocean partner to automate in flight campaign validation for broadcast
Syncbak and Mediaocean partnership allows buyers to purchase premium OTT inventory using traditional linear workflows.
Combination of media planning and buying with creative asset workflow results in significantly reduced labor-intensive tasks while increasing morale among agency teams
New blockchain consortium includes Kellogg, Kimberly-Clark, Pfizer And Unilever
Partnership to further buy-sell automation for local broadcast TV, using elements of automated intelligence and data-infusion.
Partnership to enable agencies greater access to Sinclair media offerings through Mediaocean's platform.
Partnership to enable agencies to access Vevo’s inventory within Mediaocean’s end-to-end media management platform.
Partnership to integrate Operative’s media sales platform with Mediaocean’s buying platform.
Media Place Partners has added Mediaocean to its lineup of tools to provide integrated cross-media management software.
The partnership will extend the benefits of automation to all linear TV transactions
New alliance speeds creative execution of automated TV buys for leading agencies and blue-chip brands
Mediaocean expands its client base of large-independent agencies with the addition of Camelot.
Mediaocean expands its client base of large-independent agencies with the addition of The Richards Group.
Partner integration brings 4C's advanced TV and social media activation into Mediaocean's cross-media management platform
Partnership to extend the reach of TV buying by providing ability to access premium digital video inventory through TV workflow.
Partnership to provide agencies with an alternative data set to advance audience buying (or targeting) capabilities.
Mediaocean and VideoAmp partner to create software solution to optimize TV upfront commitments for the first time ever
Partnership to create a fully integrated linear TV planning and optimization solution for the upfront and scatter markets.
NCM’s premium video cinema inventory now available in Mediaocean’s Spectra local broadcast systems in 97 DMAs
AerServ and Mediaocean partner to provide local broadcast buyer’s proprietary technology to mobile audiences
AerServ is the first in-app supply side platform to support this offering
New Connect Programmatic partners The Trade Desk, Mediamath, TubeMogul and Rocket Fuel integrate to streamline multi-media buying workflow
Katz Broadcasting and Mediaocean announce a partnership enabling agencies to access both Grit’s and Escape’s inventory.
Mediaocean acquires INVISION Inc., a leading provider of cross-device sell-side workflow solutions to major media companies
Mediaocean incorporates Integral's viewability data into its Prisma Media Management platform giving users immediate access to viewability data
Software leader's strategic acquisition links media planning and buying for full media lifecycle solution.
Software leader’s strategic acquisition enables global media buying and bill/pay for agencies, expanding their capabilities and facilitating greater ROI for campaigns
Partnership enables Mediaocean clients to access over 80 percent of US streaming audio market
Winners of Mediaocean Women in Technology Scholarship Fund are announced.
Mediaocean and Cox Reps announce a partnership providing media buyers access to local market level digital inventory.
Mediaocean and FastPay partner to expedite the payment process in the advertising and marketing industries
Partnership to expedite the payment process in the advertising and marketing industries.
Acquisition signifies new phase of growth and innovation
Partnership to enable agencies to access Bounce TV inventory in Mediaocean's end-to-end platform.
Partnership to enable agencies to access Spotify’s audio inventory within Mediaocean’s end-to-end platform.
Mediaocean announces partnership with Rentrak and the use of its TV measurement ratings as a currency.
Connect allows ad servers, data solution providers, supply businesses, and technology providers to seamlessly integrate into critical platforms that ad buyers, planners, and agency management rely on to perform
Mediaocean and ADstruc form partnership to provide the first fully integrated ad management solution for the outdoor advertising industry
AOL, FreeWheel, and Mediaocean partner to connect television buyers with digital viewing
Donovan Data Systems and MediaBank merge to form Mediaocean, the largest independent advertising technology company in the world
DDS and MediaBank announced they are merging to form a new company called Mediaocean.
Company officially forms March 1, goal to create universal operating system for the advertising business