- 22 Sep 2022
The best way to make programmatic buys22 Sep 2022In order to execute programmatic buys effectively, you need a reliable platform that can automate the entire process. This will allow you to save time and money while increasing the efficiency and effectiveness of your media investment.
- 16 Sep 2022
The competitive advantage of operational efficiency16 Sep 2022The goal of operational efficiency is to run your business with maximum effectiveness, which means running lean: spending money on the most essential products and services you need to stay in business, while keeping expenses down by eliminating waste.
- 27 Jul 2022
What is omnichannel marketing?27 Jul 2022At Mediaocean, we see advertising shifting to a future that is audience-based, media-neutral, and infused with holistic data – in a nutshell, omnichannel.
- 13 Jul 2022
Google integration with Flashtalking simplifies ad operations workflow13 Jul 2022For brands that use Google’s platform as their primary ad server but want to use Flashtalking as a secondary ad server for personalization, we've got some very good news.
- 01 Jul 2022
11 takeaways from Cannes01 Jul 2022No need to sift through all the content from Cannes to stay informed about its best moments and highlights. David already did it for you.
With a commitment to customer success as a guiding principle, Mediaocean continues to invest in its training infrastructure to scale and improve the enterprise quality of its training.
Award-winning video production technology, already powering Flashtalking Lightning Renderer, brings new personalization capabilities for CTV and digital video.
VideoAmp will integrate its cross-platform measurement data as currency for billing within Mediaocean's Spectra and Prisma tools.
New integration and solutions bring self-service ad creation, management, and optimization to TikTok.
Mediaocean is unifying Drishyam’s artificial intelligence (AI) and natural language processing (NLP) driven ad-creative and auto-optimization within its Flashtalking by Mediaocean offering.
Survey of 600+ advertising professionals reveals that post-cookie identity and cross-channel planning and measurement are the most concerning issues for executives
Gartner Peer Insights is a free peer-review and rating platform designed for enterprise software and services decision-makers. Reviews go through a strict validation and moderation process in an effort to ensure they are authentic.
Unified offering provides a new industry model for managing viewability, brand safety, and fraud protection by adding verification natively into ad serving
New offering combines Flashtalking and 4C technology to accelerate speed to market for brands and improve social advertising performance.
Industry veterans appointed to newly-created roles, SVP of Cross-Platform Solutions and VP of Strategy for Agency Solutions.
Year-end survey of 250+ advertising and media executives highlights challenges and opportunities for omnichannel marketers.
Berkowitz’s arrival follows Mediaocean’s acquisition of Flashtalking, establishing the most scaled independent ad tech platform with over $200 billion in annualized media spend and more than one trillion monthly ad impressions.
Key verification patent and multiple derivative patents bolster company’s progress in shifting advertising industry from audit-based to preemptive solutions.
Prestigious annual award recognizes cookieless solution for solving data gaps and safeguarding measurement with impressive match rates to first-party data.
Mediaocean recognized for Completeness of Vision and Ability to Execute
Organizational structure reflects integration of Flashtalking and delivery of market-leading omnichannel advertising platform
Tiffany Foxwell joins as Head of Client Services, while Eva Ericksen is new Creative Development Lead
Comprehensive solution powers next-gen TV+Video ad serving with features that span creative, workflow, reach, social, identity, verification, and measurement.
Companies to collaborate on integration of TikTok advertising into Mediaocean closed ecosystems optimization solution.
Funds advised by CVC and TA are investing in Mediaocean
Omnichannel advertising platform connects to customer ERPs to deliver end-to-end financial functions with enhanced automation, efficiency, and accuracy.
Combined companies will establish the most trusted, independent technology platform for omnichannel advertising with emphasis on cross-channel video and dynamic creative.
Euros fans in the UK are 40% more likely than the average sports fan to message people during events.
Industry-standard software unifies media management, media finance, and media intelligence with omnichannel data warehouse.
Mediaocean is one of three companies to receive Customer's Choice distinction in the Voice of the Customer report.
Continued focus on diversity, equity and inclusion encourages employees to be mission-driven and courageous in action
Expanded capabilities help marketers integrate local TV into omnichannel advertising strategies
Integration brings Sprinklr’s Modern Advertising together with Mediaocean’s ad management platform to automate planning, buying, and measurement of social media advertising
Company also named a Gartner peer insights customers’ choice, and recognized for its completeness of vision and ability to execute.
As part of global expansion, Mediaocean also finalizes acquisition of 4C and merger of senior executive teams
Combination of companies will create the largest independent and open software solution for the advertising market
Partnership to help advertisers access NBC Spot On’s inventory through Mediaocean’s end-to-end media management platform.
Expansion of partnership to further automate in-flight broadcast campaign validation.
Mediaocean acquires Paris-based media management software provider MBS to expand offering to global brands and agencies
Newly formed position to oversee global account management and client services for all Mediaocean customers.
Mediaocean offers planners and buyers streamlined access to YouTube inventory locally
Strategic acquisitions extend Mediaocean's ability to deliver global cross media planning and buying capabilities to global clients
Next phase to move the local TV buying industry towards more modern approach while maintaining historical needs of the buying.
Companies to collaborate on simplifying broadcast spot ordering, avail proposal and response processes, saving ad buyers and sellers time and money.
NBCUniversal participates in the first integrated end-to-end RFP and order process
Premium Media 360 and Mediaocean partner to automate in flight campaign validation for broadcast
Syncbak and Mediaocean partnership allows buyers to purchase premium OTT inventory using traditional linear workflows.
Combination of media planning and buying with creative asset workflow results in significantly reduced labor-intensive tasks while increasing morale among agency teams
New blockchain consortium includes Kellogg, Kimberly-Clark, Pfizer And Unilever
Partnership to further buy-sell automation for local broadcast TV, using elements of automated intelligence and data-infusion.
Partnership to enable agencies greater access to Sinclair media offerings through Mediaocean's platform.
Partnership to enable agencies to access Vevo’s inventory within Mediaocean’s end-to-end media management platform.
Media Place Partners has added Mediaocean to its lineup of tools to provide integrated cross-media management software.
The partnership will extend the benefits of automation to all linear TV transactions
New alliance speeds creative execution of automated TV buys for leading agencies and blue-chip brands
Mediaocean expands its client base of large-independent agencies with the addition of Camelot.
Mediaocean expands its client base of large-independent agencies with the addition of The Richards Group.
Partner integration brings 4C's advanced TV and social media activation into Mediaocean's cross-media management platform
Partnership to extend the reach of TV buying by providing ability to access premium digital video inventory through TV workflow.
Partnership to provide agencies with an alternative data set to advance audience buying (or targeting) capabilities.
Partnership to create a fully integrated linear TV planning and optimization solution for the upfront and scatter markets.
AerServ is the first in-app supply side platform to support this offering
New Connect Programmatic partners The Trade Desk, Mediamath, TubeMogul and Rocket Fuel integrate to streamline multi-media buying workflow
Katz Broadcasting and Mediaocean announce a partnership enabling agencies to access both Grit’s and Escape’s inventory.
Mediaocean acquires INVISION Inc., a leading provider of cross-device sell-side workflow solutions to major media companies
Mediaocean incorporates Integral's viewability data into its Prisma Media Management platform giving users immediate access to viewability data
Software leader's strategic acquisition links media planning and buying for full media lifecycle solution.
Software leader’s strategic acquisition enables global media buying and bill/pay for agencies, expanding their capabilities and facilitating greater ROI for campaigns
Partnership enables Mediaocean clients to access over 80 percent of US streaming audio market
Winners of Mediaocean Women in Technology Scholarship Fund are announced.
Mediaocean and Cox Reps announce a partnership providing media buyers access to local market level digital inventory.
Partnership to expedite the payment process in the advertising and marketing industries.
Acquisition signifies new phase of growth and innovation
Partnership to enable agencies to access Bounce TV inventory in Mediaocean's end-to-end platform.
Partnership to enable agencies to access Spotify’s audio inventory within Mediaocean’s end-to-end platform.
Mediaocean announces partnership with Rentrak and the use of its TV measurement ratings as a currency.
Mediaocean and ADstruc form partnership to provide the first fully integrated ad management solution for the outdoor advertising industry
AOL, FreeWheel, and Mediaocean partner to connect television buyers with digital viewing
DDS and MediaBank announced they are merging to form a new company called Mediaocean.
Company officially forms March 1, goal to create universal operating system for the advertising business