There’s just no stopping progress. TV is changing, and it’s changing fast. The proliferation of tablets, smart phones, DVR and streaming options, along with the current internet-based (multi-screen and social-media-connected) culture, is ensuring a world in which TV (and TV advertising) becomes ‘smarter’ and a lot more portable. While many in the television industry have expressed concern over the way in which advertising factors into this new “TV Everywhere” future, many are seeing opportunity in the shift, and hailing it as a positive development for both marketers and viewers alike.
Facebook’s new ‘Graph Search’ feature has powerful potential for marketers, even before any form of advertising or targeting come into the mix. But brands need to utilize this new tool wisely, and right now it’s all about the fans. Here’s what the experts are saying.
Chief Digital Media Officer of The Media Kitchen, kbs+ executive, and general All-Around-Smart-Guy, Darren Herman, gave us his CES 2013 ‘top trends’ in a recent AdExchanger piece entitled, “Evolution, Not Revolution At CES.” According to Herman, there isn’t a whole lot that’s truly new this year, but there is a lot that builds upon last year’s technology and makes it better. He sites three main themes:
1. Technology is becoming way more human (and not just because your GPS is hitting on you). Herman writes, “Very rare was it a hardcore tech vs. tech sales pitch but it was much more about how humans could use the technologies and how it makes their lives easier.”
2. Big Data can be used to benefit the average person. According to Herman, “Big Data isn’t just for marketers or operations folks. I swung by the “Health & Fitness” area of the exhibit hall and saw quite a few companies providing data back to their users which would help with the quantified self.” The quickly-growing field of “Digital Health,” for instance, is every bit as much about the data as it is about the technology that has allowed for, say, biofeedback to go from being something a person needs to go to the doctor for, to being something they can do themselves on their phone or watch in their own home.
3. Not Bigger, just crisper. For today’s screen needs, bigger no longer means better, and the trend this year is clearly towards better visual technology, regardless of size.
The New Year’s dust (er, confetti…) has barely settled, but Mediaocean is already making headlines.
Daisy Whitney wrote a great Media Magazine article entitled “Mediaocean Makes a Splash,” which talks about the many ways our integrated system has streamlined the media buying process, and how we’re quickly becoming an indispensible part of the infrastructure or “plumbing” of the advertising business. The article also addresses our plans for future analytics, optimization, and data management features, which will soon empower buyers even more, while revolutionizing the field as a whole.
David Kaplan also wrote a really nice AdExchanger piece, “Mediaocean Preps ‘Prisma’ Display Ad Buying System,” in which he sat down with CEO extraordinaire, Bill Wise to talk shop. Bill discussed the merger and subsequent integration of Mediabank and Donovan Data Systems into Mediaocean, as well as the upcoming launch of Prisma, and his hopes for Mediaocean to be viewed as “a significant ad tech player across all media types.”
We had a nice mention in AdWeek’s “Eight Digital Trends to Watch in 2013” as well.
2013, we like you already!
We had our First Annual Holiday Bake-off this week, and the results were… well, just a little too delicious. Both New York and New Jersey offices took part with vast arrays of overly-tempting treats, baking expertise, and fierce competition!
We here at Mediaocean spend a lot of time thinking about technology, which is why this holiday season we’d like to take a moment to reflect on the many ways in which technology generates positive change, and to highlight just a few of the inspiring organizations putting technology to use for the greater good—effecting positive change and humanitarian goals through technological innovation…