Local TV continues to be an important venue for advertisers to reach key audiences. eMarketer predicts that by 2022, local TV will reach ~$23B in spend, making up approximately 38% of total TV ad spend. And 2020 will be a gigantic year given the election year. So, while much has been written about the decline in local, it’s more of a transformation than a real decline.
As originally published in AdExchanger on October 2, 2019.
Major internet service providers (ISPs) will be intently watching Amazon’s corporate facilities in Sunnyvale, Calif., for the next four-plus months as it tests a trial broadband service. Marketers and advertisers should also pay close attention.
As a marketing or advertising leader, you hold the keys to the world’s 360-degree experience with your brand. Evolving forces on the battleground don’t make it any easier - nimble/adaptable D2C brands, a saturated digital marketplace from product proliferation, and an increasingly complex and opaque advertising ecosystem.
Chief Product Officer of Mediaocean Manu Warikoo and IBM Executive Partner of Global Marketing iX Babs Rangaiah discuss the efficiency and future of blockchain for media. Warikoo expects 2020 to be a big year for blockchain and notes that more complexity can be added to its current foundation of media buying and planning.
Chief Revenue Officer of Mediaocean Ramsey McGrory interviewed marketing leaders to discuss the debate over in housing versus outsourcing at the Festival of Media Global Awards. McGrory discusses the transformative change that is occurring at every level of media and emphasized the need for collaboration between agencies, vendors and publishers
Learning software applications that are mission-critical to managing large media budgets and campaigns is not easy, especially when dealing with millions, potentially billions, of dollars. End users, especially new ones, can be overwhelmed with the task. They might feel equally overwhelmed by the number of learning resources available, from online help, to user guides, to live training.
There’s no winner in the demise of Amazon’s plans to build HQ2 in New York City. Amazon will miss out on building a massive footprint in the most exciting and diverse city in the world, and New York will miss out on jobs and economic growth.
Mediaocean Global Diversity and Inclusion brought together the best of our leadership, including Deborah Wahl, to discuss their workplace experiences, meaningful mentorships in their careers, and the state of female leadership.