Syncbak and Mediaocean partnership allows buyers to purchase premium OTT inventory using traditional linear workflows.
Learning software applications that are mission-critical to managing large media budgets and campaigns is not easy, especially when dealing with millions, potentially billions, of dollars. End users, especially new ones, can be overwhelmed with the task. They might feel equally overwhelmed by the number of learning resources available, from online help, to user guides, to live training.
There’s no winner in the demise of Amazon’s plans to build HQ2 in New York City. Amazon will miss out on building a massive footprint in the most exciting and diverse city in the world, and New York will miss out on jobs and economic growth.
Mediaocean Global Diversity and Inclusion brought together the best of our leadership, including Deborah Wahl, to discuss their workplace experiences, meaningful mentorships in their careers, and the state of female leadership.
The past decade has seen the marketer-agency relationship go from a partnership built on transparency and trust to one that’s fraught with suspicion. As agencies look to heal the divide, how can they bring trust back? Blockchain is the answer.
With The Trade Desk’s market cap above $5 billion (Stock: TTD) and MediaMath’s valuation topping $1 billion following its last funding round, leading traditional demand-side platforms (DSPs) are scaling and consolidating their positions globally.